UX And Product Lifecycle Management

🐑 Business Language vs. UX Language. How to present design work, explain design decisions and get stakeholders on your side ↓ 🤔 Businesses rarely understand the impact of UX work. 🤔 UX language is overloaded with ambiguous terms/labels. 🤔 Business can’t support initiatives it doesn’t understand. ✅ Leave UX language and UX abbreviations at the door. ✅ Explain design work through the lens of business goals. 🚫 Avoid “consistency”, “empathy”, “simplicity”, “affordance”. 🚫 Avoid “design thinking”, “cognitive load”, “universal design”. 🚫 Avoid “lean UX”, “agile”, “archetypes”, “Jobs-To-Be-Done”. 🚫 Avoid “stakeholder management” and “design validation”. 🚫 Avoid abbreviations: WIP, POC, HMW, IxD, PDP, PLP, WCAG. ✅ Explain how you’ll measure success of your design work. ✅ Speak of business value, loyalty, abandonment, churn. ✅ Show risk management, compliance, governance, evidence. ✅ Refer to cost reduction, efficiency, growth, success, Design KPIs. ✅ Present inclusive design as an industry-wide way of working. As designers, we often use design terms, such as consistency, friction and empathy. Yet to many managers, these attributes don’t map to any business objectives at all, often leaving them baffled and utterly confused about the actual real-life impact of our UX work. One way out that changed everything for me is to leave UX vocabulary at the door when entering a business meeting. Instead, I try to explain design work through the lens of the business, often rehearsing and testing the script ahead of time. When presenting design work in a big meeting, I try to be very deliberate and strategic in the choice of words. I won’t be speaking about attracting “eye-balls” or getting users “hooked”. It’s just not me. But I won’t be speaking about reducing “friction” or improving “consistency” either. Instead, I tell a story. A story that visualizes how our work helps the business. How design team has translated business goals into specific design initiatives. How UX can reduce costs. Increase revenue. Grow business. Open new opportunities. New markets. Increase efficiency. Extend reach. Mitigate risk. Amplify word of mouth. And how we’ll measure all that huge impact of our work. Typically, it’s broken down into 8 sections: 🎯 Goals ← Business targets, KRs we aim to achieve. 💥 Translation ← Design initiatives, iterations, tests. 🕵️ Evidence ← Data from UX research, pain points. 🧠 Ideas ← Prioritized by an impact/effort-matrix. 🕹 Design work ← Flows, features, user journeys. 📈 Design KPIs ← How we’ll measure/report success. 🐑 Shepherding ← Risk management, governance. 🔮 Future ← What we believe are good next steps. Next time you walk in a meeting, pay attention to your words. Translate UX terms in a language that other departments understand. It might not take long until you’ll see support coming from everywhere — just because everyone can now clearly see how your work helps them do their work better. [continues in the comments]

📌 How to do Prioritization as a Product Manager. Product Managers face a problem of plenty. You have so many things to do, many problems, many solutions, and many suggestions, but are always limited by time, bandwidth, and resources. Now you need to obsessively prioritize and filter ideas before you put them in the roadmap. But how do you prioritize? The simplest yet most powerful framework that most PMs rely on is the Impact v/s Effort Framework. The impact is determined by: - Potential revenue estimate, - Customer value, - Alignment with company goals, - Demand from the market, or - Any other relevant metrics that align with product goals. Impact estimation is mostly the responsibility of the product manager. The effort is determined by: - Development complexity, - Engineering efforts, - The time required & cost, - Operations complexity, etc. Effort estimation is mostly done by the delivery teams like engineers, design, ops, etc. This is a collaborative exercise. The next step is to visualize this through an impact v/s effort matrix. Provided that the estimations are done correctly, the low efforts & high impact items are picked at the earliest, & other things are prioritized in a logical order. 📌 3 Tips to take your prioritization game to the next level: 1. Consider tradeoffs at every step: Some high efforts ideas could be of high strategic importance, similarly some low-impact ideas could be critical for customer experience. Understand the situation from all angles. 2. Look out for red flags: All ideas look high impact, or the backlog is completely filled with low effort low impact ideas. This indicates either the PM is not competent at impact estimation or is not considering enough ideas during product discovery before deciding on the best one. 3. Validate high-effort ideas by first converting them into low efforts experiments. For example: Rather than converting your whole website into all Indian languages, try to convert the most popular pages into 3 popular languages, observe the results and then decide to roll back or go all in. 📌 Other frameworks for prioritization: There will be times when you'll need more detailed frameworks to prioritize, some of the other helpful frameworks are: 1. KANO: Puts customer satisfaction at the center and distinguishes between basic expectations, performance attributes, and delighters. 2. MOSCOW: categorizes requirements into four priority levels: Must have, Should have, Could have, and Won't have. 3. RICE: adds to more dimensions of Reach and Confidence to make Impact v/s Effort more reliable and exhaustive. ✨ Prioritization is a supercritical and useful skill for product managers, during their work, stakeholder management, and also during interviews. Do you think this would be helpful for you? I share helpful insights for product managers almost every day, consider connecting here 👉🏽 Ankit Shukla to not miss out. #productmanagement #prioritization

Want to show the value of your UX work to the business? You need to speak in $$$, not UX-ese . Here are 3 powerful ways to make stakeholders care about UX. 🔍 Desirable, viable & feasible Your design needs to hit all 3. Ask these questions about your work: - Desirable: Does it provide the transformation users want? - Viable: Can you sell it or does it add value to something being sold? - Feasible: Can it be built with available resources? 🔍 Map your business ecosystem  To understand how you work is important to the business, understand the business. Create a visual map showing how your business delivers value, how it charges for it, and the revenue streams.  Don't guess—talk to your CFO, accountants, and PMs to understand the business model fully. Ask for the numbers. 🔍 Connect leading indicators to lagging indicators  Leading indicators (like completion rates) = metrics your UX work directly affects. Lagging indicators (like revenue) = business outcomes everyone cares about Your job? Show how improved onboarding completion rates (leading) connect to more paid subscriptions (lagging). Don't claim credit for distant outcomes—demonstrate how your work influences specific metrics that lead to business results. What techniques have you used to communicate UX value to stakeholders?

🧠 Product Ownership Isn't Just a Role—It's a Discipline. A takeaway that really landed with me during Sumeet’ class. If you're not actively managing your Product Backlog, you're not leading your product. 📌 Product Backlog Management is not about maintaining a feature list—it's about making strategic product decisions constantly. It's one of the most underrated yet powerful skills a Product Owner must master. 🎯 A well-managed backlog helps the Scrum Team: ✅ Deliver the correct value at the right time ✅ Reduce ambiguity and rework ✅ Align around a shared Product Goal ✅ Increase transparency for stakeholders ✅ Focus effort on outcomes, not outputs But when backlog management is neglected… ❌ Teams get buried under bloated wish lists ❌ Stakeholders lose trust ❌ Developers waste time refining items no one wants ❌ The product loses direction 🔍 Here's what excellent Product Backlog Management looks like: 🧭 It starts with the Product Goal → Clear, outcome-driven, measurable goals that guide the team toward the vision. 🚫 It includes knowing what not to build → A lean backlog requires ruthless prioritization and the courage to say no—with empathy. 📈 It's ordered by value → Not all bugs deserve fixing. Not all features deserve building. Prioritize by impact. 🧩 It's continuously refined → Break down large items. Add clarity as you learn. Refine collaboratively with the team. 📐 It enables sizing → Empower Developers to estimate using what works best—story points, t-shirt sizing, or right-sizing for one Sprint. 🧠 It's a team sport → Collaborate with stakeholders and Developers. Transparency and feedback shape the best backlog. 📌 Product Owner doesn't just collect requests. They shape strategy through the backlog—one decision at a time. The backlog isn't a to-do list. It's a map of how you'll deliver value—iteratively, transparently, and intentionally. #Scrum #ReTHINKscrum #ProductOwnership #BacklogManagement Agilemania Agilemania Malaysia

Interview Conversation Role: RTE Topic: Backlog Management 👴 Interviewer: "How do you support effective Product Backlog Management as an RTE?" 🧑 Candidate: "I ensure that the backlog is well-prioritized and regularly refined." 👴 Interviewer: "Let’s add complexity. Imagine the backlog is cluttered with outdated items, stakeholders are pushing conflicting priorities, and the team is unclear on their focus. What steps would you take to restore order?" 🧑 Candidate: "I’d tell the Product Manager to clean it up and focus on priorities." What a Skilled RTE Should Have Answered: ----------------------------------------------- As an RTE, I’d adopt a structured and collaborative approach to restore clarity and alignment in the backlog: 1️⃣ Facilitate Collaborative Backlog Refinement: I’d organize regular syncs with the Product Manager, Product Owners, and key stakeholders to revisit the backlog, focusing on aligning it with the Program Increment (PI) objectives. For instance, in a previous ART, we introduced a ‘Backlog Health Day,’ where we cleaned outdated items and recalibrated priorities. 2️⃣ Implement Prioritization Techniques: I’d coach the Product Manager on using prioritization models like WSJF (Weighted Shortest Job First) to balance value and urgency while managing stakeholder conflicts effectively. 3️⃣ Empower the Team with Clarity: By visualizing the backlog through tools like Kanban or Jira boards, I’d ensure the team can see the flow and dependencies, fostering alignment and reducing ambiguity. 4️⃣ Create Transparency: Facilitate a stakeholder workshop to review and agree on the prioritized backlog, ensuring shared understanding of trade-offs. This avoids surprises mid-PI. 💡 Impact Example: In a previous ART, conflicting priorities delayed deliverables. By coaching the Product Manager and using WSJF with stakeholders, we achieved clarity, reducing the backlog size by 30% and increasing focus on high-value features. This improved team morale and PI predictability. Join community for deeper insights: Link in the comment below #SAFeRTE #ProductBacklog #AgileLeadership #SAFeFramework

S𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗪𝗼𝗿𝗸 𝗶𝗻 𝗔𝗴𝗶𝗹𝗲? 𝗧𝗿𝘆 𝗧𝗵𝗲𝘀𝗲 7 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀! In Agile, everything feels important, but not everything should be prioritized equally. Without a structured approach, teams can get stuck in endless debates or focus on the wrong tasks. Here are 7 proven Agile prioritization techniques to help you decide what truly matters: 1️⃣ 𝗠𝗼𝗦𝗖𝗼𝗪 𝗠𝗲𝘁𝗵𝗼𝗱 A simple way to categorize tasks based on necessity: ✅ Must-Have – Critical for project success. No compromise. 🔹 Should-Have – Important but not mandatory. Can wait if needed. 🔹 Could-Have – Nice to have, but won’t impact the project much. ❌ Won’t-Have – Out of scope for now. ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Quick and easy prioritization of backlog items. 2️⃣ 𝗞𝗮𝗻𝗼 𝗠𝗼𝗱𝗲𝗹 Classifies features based on how users perceive value: 🌟 Delighters – Unexpected features that wow users. ✅ Performance Needs – The better they are, the happier users are. 🔹 Basic Needs – Expected and essential. Missing them = unhappy users. ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Understanding customer satisfaction drivers. 3️⃣ 𝗥𝗜𝗖𝗘 𝗦𝗰𝗼𝗿𝗶𝗻𝗴 A data-driven framework that scores tasks based on four factors: 📈 Reach – How many users will this impact? 🎯 Impact – How much will it benefit them? ⚡ Confidence – How sure are we about the impact? ⏳ Effort – How much time/resources are needed? 𝗙𝗼𝗿𝗺𝘂𝗹𝗮: (𝗥𝗲𝗮𝗰𝗵 × 𝗜𝗺𝗽𝗮𝗰𝘁 × 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲) / 𝗘𝗳𝗳𝗼𝗿𝘁 ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Prioritizing features based on measurable impact. 4️⃣ 𝗘𝗶𝘀𝗲𝗻𝗵𝗼𝘄𝗲𝗿 𝗠𝗮𝘁𝗿𝗶𝘅 A productivity framework that separates tasks by urgency and importance: ✅ Urgent & Important – Do it now. 🔹 Important but Not Urgent – Plan for it. 🔥 Urgent but Not Important – Delegate it. ❌ Neither Urgent nor Important – Drop it. ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Managing daily work and preventing burnout. 5️⃣ 𝗪𝗦𝗝𝗙 (𝗪𝗲𝗶𝗴𝗵𝘁𝗲𝗱 𝗦𝗵𝗼𝗿𝘁𝗲𝘀𝘁 𝗝𝗼𝗯 𝗙𝗶𝗿𝘀𝘁) A formula-based method used in SAFe Agile: (Business Value + Time Criticality + Risk Reduction) / Job Duration ⏩ A high WSJF score means the work should be done sooner rather than later. ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Maximizing economic impact in scaled Agile frameworks. 6️⃣ 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗗𝗲𝗹𝗮𝘆 (𝗖𝗼𝗗) ⏳ Prioritize based on the financial impact of delaying a feature. 💸 Helps answer: “How much money are we losing every day we don’t release this?” 🔥 Particularly useful for revenue-generating or compliance-driven features. ➡ 𝗕𝗲𝘀𝘁 𝗳𝗼𝗿: Ensuring the highest ROI on time-sensitive projects. 💡 Which of these techniques do you use the most? Drop a comment below!

Yesterday I shared three anti-patterns that turn a Product Owner into a backlog secretary. The reactions showed how common these dysfunctions are..... 𝗧𝗼𝗱𝗮𝘆, 𝗹𝗲𝘁’𝘀 𝗳𝗹𝗶𝗽 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗳𝗶𝘃𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗱𝗲𝗳𝗶𝗻𝗲 𝗮 𝗿𝗲𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝘄𝗻𝗲𝗿: 1- Maximize value Connect backlog items to measurable business outcomes Example: instead of “Add export button,” frame it as “Enable data download to reduce churn risk” 2- Prioritize strategically Balance business goals, user needs, and technical constraints Example: saying no to a popular feature because the system architecture requires refactoring first 3- Be the voice of the product Represent the product vision across stakeholders, users, and developers. Example: translating customer feedback into clear user stories and ensuring leadership understands trade-offs. 4- Facilitate stakeholder alignment Ensure sponsors, users, and delivery teams stay aligned on priorities Example: leading refinement sessions that surface trade-offs before conflicts derail delivery 5- Continuously refine the vision Evolve the product roadmap as market and business conditions change Example: adjusting priorities after regulatory changes while keeping the long-term vision intact If a PO only updates Jira, you don’t have a Product Owner. You have a backlog typist How do you define the PO role in your teams? ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Hier, j’ai partagé trois anti-patterns qui transforment un PO en secrétaire de backlog. Aujourd’hui, l’inverse: cinq responsabilités qui définissent un vrai PO: 1- Relier chaque item à un résultat business concret 2- Prioriser avec stratégie 3- Porter la vision produit 4- Aligner les parties prenantes 5- Faire évoluer la vision produit en continu 👉 Si un PO ne fait que gérer Jira, ce n’est pas un PO.... Et vous, quelle est votre définition du rôle de PO ?

To succeed in a UX role, you must align your work with a business’s bottom line. Staying relevant means thinking and talking like a business stakeholder. Here are key ways to achieve this. 1. From Wireframes to Market Fit Crowd-pleasing UI isn’t enough. Your work needs to align with go-to-market strategies. Example: Consider a SaaS product redesign. The UX team used to focus on the sign-up flow and in-app navigation. Now, they’re also collaborating with product marketing to identify the most profitable customer segments, validating market fit before investing design hours. Business concept cheat sheet: ✅ Market Segmentation: Which user groups should we prioritize for maximum ROI? ✅ Value Proposition: How do we articulate the unique value that differentiates our product? 2. Driving KPI-Focused Outcomes UXers track usability metrics like clicks, conversions, time-on-task, and error rates, but business leaders focus on other KPIs: Customer Lifetime Value (CLTV), Monthly Recurring Revenue (MRR), and Net Promoter Score (NPS), to name a few. We need to design experiences that drive these measurable outcomes. Example: You’re working on an e-commerce platform and propose A/B tests that measure conversion rates. Want to speak the same language as the CFO? Translate those numbers into anticipated revenue upticks or cost savings. Business concept cheat sheet: ✅ MRR, CLTV, CAC (Customer Acquisition Cost) ✅ Unit Economics: Understanding the cost vs. revenue per user 3. UX as a Strategic Differentiator When UX truly resonates with end users, it can become a competitive moat. Example: Think of the premium Apple charges. Yes, the hardware is elegant, but what truly commands loyalty is the end-to-end experience that aligns with a brand strategy aimed at high-end markets. Knowing this means positioning UX as a differentiator for stakeholders, protecting market share, and expanding into new verticals. Business concept cheat sheet: ✅ Competitive Analysis: Evaluate how user experience stacks up against industry peers. ✅ Brand Equity: The intangible value gained from user perceptions and loyalty. 4. Earning Executive Buy-In No matter how brilliant your UX solutions are, you’ll need decision-makers – CEOs, CFOs, VPs – to champion the cause. Example: Communicate in business terms, build a compelling business case, and link your ideas to organizational objectives. Fail to do this? You’ll leave groundbreaking UX initiatives unfunded and abandoned. Business concept cheat sheet: ✅ Stakeholder Alignment: Understanding each executive’s priorities (e.g., reducing churn, increasing upsells). ✅ ROI Calculations: Be prepared to show how a redesign could drive X% revenue growth or Y% savings. The UX evolution sits between user centricity and corporate strategy. UX professionals who embrace this have the power to transform the bottom line.

"𝗪𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗯𝘆 15% 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿." Many product teams hear this from leadership, and then immediately jump to brainstorming features.  𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘄𝗲 𝘁𝗼𝗼𝗸 𝗮 𝗺𝗼𝗿𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵? I came across this fantastic chart that perfectly illustrates how to connect high-level business goals directly to tangible customer opportunities and UX metrics. It’s a masterclass in building a coherent product strategy. Here’s the breakdown: 1️⃣ 𝗧𝗵𝗲 𝗚𝗼𝗮𝗹 𝗖𝗮𝘀𝗰𝗮𝗱𝗲: It starts with a broad 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗚𝗼𝗮𝗹 (e.g., Increase revenue with stable NPS) and narrows it down to specific 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗚𝗼𝗮𝗹𝘀. This provides clarity and focus. 2️⃣ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗟𝗲𝘃𝗲𝗿𝘀: Instead of guessing, we identify the primary business impact levers. To increase revenue, do we need to focus on 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 (more paying customers) or 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 (increase average contract size)? This is a critical strategic choice. 3️⃣ 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 "𝗪𝗵𝘆": This is where it gets interesting. We move from what is happening (e.g., low retention) to why it's happening. The chart points to crucial insights like "New users aren't reaching the 'aha' moment" or "New users aren't upgrading." 4️⃣ 𝗘𝗺𝗽𝗮𝘁𝗵𝗶𝘇𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗨𝘀𝗲𝗿: The framework forces us to translate business problems into 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. "New users aren't upgrading" becomes "Everything I need is in the free plan." This shift is vital for building products people love. 5️⃣ 𝗠𝗮𝗸𝗶𝗻𝗴 𝗶𝘁 𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲: Finally, we connect these customer opportunities to concrete 𝗨𝗫 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 like Engagement, Comprehension, or Visit Frequency. Now your design and engineering teams have clear, measurable targets that ladder all the way up to the company's top-line goal. This approach transforms product development from a feature factory into an impact-driven engine.

UX is never just about the end user. Users don't just experience your product or service. They experience your internal structure. Alignment is a key ingredient in the work we do. While we're staunch advocates for the end user, UX for us has never been just about them—it's also about the operating model and organizational priorities behind the scenes. Broken UX often mirrors broken structure. Misaligned teams → Fragmented UX Conflicting priorities → Bloated features No shared metrics → Confusing journeys That's why "Organization" is a core element in our HOLO framework. It helps us catch these patterns early: where collaboration breaks down, how internal incentives compete with user needs, and when decisions are driven more by hierarchy than clarity. Fixing the frontend won't resolve misalignment behind the scenes. And users can feel the gap. Happy to compare notes if you're navigating similar challenges.