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Willoughby East, New South Wales, Australia
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12K followers
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Articles by Radinck
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Boost Your Marketing Campaign Results: Why Re-engagement is Essential for Brands!
Boost Your Marketing Campaign Results: Why Re-engagement is Essential for Brands!
As marketers, we all know the value of attracting potential customers to our websites. But what happens when those…
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Building an ecosystem of tech partners is key for retailersJun 24, 2021
Building an ecosystem of tech partners is key for retailers
The onset of the COVID-19 crisis has prompted consumers to move to digital ways of interacting with retailers. I…
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Every marketer should have mobile wallets on their mindMay 14, 2021
Every marketer should have mobile wallets on their mind
In Australia, digital commerce continues to grow at a rapid pace and retailers are making the shift to digital to keep…
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Three ways to make customers fall in love with your brandMar 9, 2021
Three ways to make customers fall in love with your brand
For the retail industry, Covid-19 has been a tale of two halves. Stocard’s data reveals that while grocery retailers…
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Retail in 2021: Opportunities in a new realityFeb 1, 2021
Retail in 2021: Opportunities in a new reality
In Australia, we have managed the pandemic better than many other places in the world and are enjoying the entailing…
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Using sustainable and intelligent digital solutions to reduce the environmental impacts of retail operationsMar 17, 2019
Using sustainable and intelligent digital solutions to reduce the environmental impacts of retail operations
By Radinck van Vollenhoven – Managing Director of Stocard in Australia & New Zealand Radinck@stocardapp.com {Over 35…
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Retailer Awards 2019 {Docklands, Melbourne}Dec 3, 2018
Retailer Awards 2019 {Docklands, Melbourne}
Stocard is very excited to be supporting the Retailer Awards in Melbourne on February 28th 2019 as a gold sponsor - on…
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Loyalty at the core of retailJul 23, 2018
Loyalty at the core of retail
How retailers can grow their customer base and increase consumer loyalty BY RADINCK VAN VOLLENHOVEN [STOCARD] The role…
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Personalisation with a tech edge drives increased customer loyaltyAug 10, 2017
Personalisation with a tech edge drives increased customer loyalty
Collecting data is one thing, but how a retailer leverages technology to enhance consumer loyalty is key. TECHNOLOGY |…
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5 Strategies for Customer Loyalty and EngagementApr 21, 2017
5 Strategies for Customer Loyalty and Engagement
To those within the current retail landscape it isn't news to hear how competitive times are, nor that creating a loyal…
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4 Comments
Activity
12K followers
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Radinck van Vollenhoven reposted thisRadinck van Vollenhoven reposted this🚨 New role opportunity 🚨 for a Performance Marketing guru to lead the paid digital marketing strategy & execution for Kmart Group! This is a fantastic opportunity to drive real business growth for one of Australia & New Zealand's most love retailers. Leading a team of inhouse performance SME's and agency partners - this is role is critical to delivering success for the Kmart Group Online business strategy. This is a 12 month parental leave cover position.
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Radinck van Vollenhoven reposted thisLitecard (Connected Commerce across Apple and Google Wallets)
Litecard (Connected Commerce across Apple and Google Wallets)
3moRadinck van Vollenhoven reposted thisWe’re thrilled to unveil our new partnership between Litecard and Dotdigital to revolutionise mobile wallet marketing strategies for brands, and the results speak for themselves: ★ 93% revenue boost ★ 38% larger basket sizes ★ 45% more orders vs traditional campaigns By connecting digital wallets to Dotdigital's email and SMS campaigns, we're creating a seamless omnichannel experience that drives real business impact. From welcome rewards to digital loyalty cards with real-time points balance, our customers now have everything they need right in their mobile wallet. Brands can now take full control of a new marketing channel, enabling best-of-breed user experiences. Litecard (Connected Commerce across Apple and Google Wallets) x Dotdigital #CDXP #MarketingAutomation #RetailInnovation #Loyalty #CustomerExperience #Omnichannel #UnifiedRetail -
Radinck van Vollenhoven posted thisThe events that unfolded in Bondi yesterday have left us all deeply shaken. What should have been a week of celebration for the Jewish community during Hanukkah has turned into a time of mourning. It is a profound tragedy to lose innocent lives, and distressing to see a community living in fear. Safety and social trust are not just operational concepts; they are the very foundation of our communities. When one group is targeted, the fabric of our entire society is weakened. As leaders and citizens, we have a shared responsibility to ensure that everyone feels safe, protected, and supported. We cannot be indifferent to violence or intolerance. We must confront it with unwavering support for those affected and a commitment to protecting our social cohesion. My thoughts are with the victims and their families. I stand firmly with the Jewish community, hoping for healing and calling for a renewed commitment to peace and safety for all Australians. Let us also take inspiration from the heroism of Ahmed Al Ahmed. By stepping forward to disarm a gunman, this Muslim fruiterer showed the very best of Australia. He is proof that courage transcends faith and background, and that ultimately, good will prevail.
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Radinck van Vollenhoven reposted thisAnother day, another award — this time for Adlook! Congratulations to Kuba Kossut and the entire fantastic team. Well deserved!Radinck van Vollenhoven reposted thisWe’re excited to share that Adlook has been named a winner at the ADWEEK Tech Stack Awards in the Data/Analytics Product/Platform category for our Deep Learning decision engine. This recognition highlights the work our team has put into building a self-driving, AI-powered and outcomes-focused platform that turns trillions of bid requests into smarter, real-time decisions for brands, improving targeting precision, streamlining supply paths and driving measurable business impact. Huge thank you to our engineering, product and client teams, as well as the advertisers and agencies who trust Adlook to help them grow faster and work smarter across the open web. You can explore the full list of winners here: https://lnkd.in/em5SbrZB More to come as we continue to push the boundaries of what Deep Learning can do for modern marketing. #Adlook #AdTech #DeepLearning #Programmatic
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Radinck van Vollenhoven reposted thisRadinck van Vollenhoven reposted thisWe’re thrilled to have been recognized once again by the AppsFlyer Performance Index! • In the shopping category, in Android, we’re ranked fourth overall, and first among DSPs. • In the gaming vertical, in Android, we ranked fourth overall, second among DSPs. • All this shows the power of our team and next-gen performance advertising. This recognition highlights our continued innovation and leadership in programmatic advertising, placing us alongside major players. We're honored to be recognized another year in a row for our impact, and we're motivated to sustain this momentum in performance marketing. Check out the full ranking here: https://lnkd.in/dpkZdnXM #RTBHouse #AppsFlyer #PerformanceAdvertising
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Radinck van Vollenhoven shared thisJoin Paul and team Target Australia to lead paid digital channel strategy and execution!Radinck van Vollenhoven shared this🚨 We are hiring! 🚨 The Kmart Group Performance team is growing with a fantastic opportunity for a Performance Marketing expert to lead the paid digital channel strategy & execution for Target. If you or someone you know is looking to step up to join one of Australia's biggest and most loved retail brands then get in touch here.
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Radinck van Vollenhoven shared thisCheck out what Brian and the Litecard (Connected Commerce across Apple and Google Wallets) team are doing, pretty phenomenal!Radinck van Vollenhoven shared thisFor the longest time, Apple and Google Wallet were used for bank cards and boarding passes Now, you can use it to communicate and interact with brands in-store or online This is why we built Litecard - a marketing platform that, in the same way you use email/SMS platforms to communicate with customers, you can use the Wallet as a channel for media and marketing Ticking all the craze these days of - Omnichannel - Online-to-offline - Personalisation Budgets are tightening as inflation and AI have affected the industry from labour, rent, COGs and even changing customer behaviour - so any sort of marketing that can prove incremental growth is a big win To all the brands and businesses out there that wanted to make an app for push notifications, there is now a new alternative to do just that! Litecard (Connected Commerce across Apple and Google Wallets) #litecard #applewallet #googlewallet #marketing #pushnotifications
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Radinck van Vollenhoven shared thisMelbourne performance marketing people, check out this role with Duran Bradley at REA Group!Radinck van Vollenhoven shared thisLooking for your next role? We have a gem of an opportunity to join our mighty consumer marketing team on a fixed term 💎🏡
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Radinck van Vollenhoven shared thisTo my old Spotify friends in the Nordics, do yourself a favour and jump on board this rocketship called Canva!Radinck van Vollenhoven shared thisThe Nordics are calling 🇸🇪🇳🇴🇫🇮🇩🇰 We’re searching for a trailblazer to lead Canva’s next chapter in the Nordics - someone in Stockholm or Copenhagen who knows what it takes to build from zero, scale fast, and carve out new paths. Whether you’ve founded, operated, or scaled businesses before, if you're obsessed with solving real problems, unlocking growth, and doing it all with heart - this could be the role for you!! Check out the links below if you're interested: - Stockholm: https://lnkd.in/gPkDTVQ5 - Copenhagen: https://lnkd.in/gzqJFMDi
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Radinck van Vollenhoven liked thisRadinck van Vollenhoven liked thisIt’s time to check Litecard !! 👉 Brands are looking for more direct, owned ways to reach customers So the question is… what’s next? Proud to be an investor in Litecard founded by our friend Brian P. — remember the name. At Litecard, the idea is simple but powerful: 👉 Use the mobile wallet as a direct channel to the customer. No downloads. No logins. No clutter. Just a clean, always-on connection sitting right in your pocket. Fast forward to today — and that idea feels incredibly well timed. Brian and the team have been quietly building a platform that sits right at the intersection of retail, CRM and customer experience — already working with hundreds of clients across Australia, Europe and the USA. And that position is very powerful. Because as brands look for alternatives to traditional channels, 👉 the wallet is emerging as a serious contender. We’ve seen this before: New channel → underpriced attention → massive opportunity. Great to be on the journey. Litecard (Connected Commerce across Apple and Google Wallets)
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Radinck van Vollenhoven liked thisRadinck van Vollenhoven liked this📣Calling all EV lovers, drivers, advocates and industry builders. If you saw the 7:30 report last night you’re probably feeling like me. We cannot let one journalist’s poorly executed attempt at a new road trip turn into a national the de facto narrative on Australia’s charging infrastructure evolution. There is so much more to it than that. 1️⃣We know most charging will occur at home. 2️⃣We know public charging is there when necessary for road trips, convenience top-ups, and for morotists without access to off-street charging. You can charge up as often as you like, but you don’t have to do it at every opportunity. 3️⃣We also know preparing for a road trip should be done in advance, not on the fly. That’s an invitation for chaos. And yes, charging infrastructure may sometimes be occupied, just like any other refuelling or recharging station during busy periods. That is often a sign of growing demand, of success! None of this means the system is perfect. There is still work to do: more chargers, smarter locations, better reliability, simpler payments and faster rollout. We will not let misinformation dictate our journey. 👉So here’s the rally cry: if you drive one, build in the sector, invest in the future or simply believe in better transport outcomes, speak up. Share real experiences. Report the gaps. Back the progress. Push for better. 💪 We don’t build the future by sensationalising a learning curve. We build it by improving what’s already working and accelerating what comes next. Let’s make sure the loudest voices are also the most informed. https://lnkd.in/gz4H3zyu Julie Delvecchio Aman Gaur Mark Stephens Bjorn (BJ) SiemThe fiddly and time-consuming reality of driving an EV in AustraliaThe fiddly and time-consuming reality of driving an EV in Australia
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Radinck van Vollenhoven liked thisRadinck van Vollenhoven liked thisI think there is a good likelihood that in a few years time that there will be 3 really important fintech’s globally; Revolut, Stripe and Airwallex People will understandably say I’m biased given Square Peg is an investor in Airwallex and I serve on the board and I plead guilty as charged. However my role gives me a unique insight into the extraordinary infrastructure capability Airwallex has built, it licensing and regulatory moat, its remarkable product velocity, massive TAM and incredible leadership of Jack Zhang and his brilliant team. TechCrunch have done a fantastic job of profiling the company and it provides a great overview of what makes Airwallex special as well as the increasing rivalry with Stripe. It will be fascinating to see how the strategies of the three most interesting fintech’s globally evolve. https://lnkd.in/gfFA9AESOnce close enough for an acquisition, Stripe and Airwallex are now going after each other | TechCrunchOnce close enough for an acquisition, Stripe and Airwallex are now going after each other | TechCrunch
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Radinck van Vollenhoven liked thisRadinck van Vollenhoven liked thisAfter an intense and rewarding period, I'm stepping down as Interim Chief Commercial Officer at Adhese The mandate when I stepped in was clear: bring structure, sharpen the commercial story, and set the business up for its next phase. We've made meaningful progress across positioning, go-to-market clarity, and how the team engages the market. Adhese is building something that matters. A more flexible, operator-led approach to retail media infrastructure that gives retailers genuine control rather than locking them into rigid systems. That direction is both relevant and necessary, and I remain confident in the team and what comes next. For me, this transition is about focus. I'm operating independently again across three businesses: Uncommon Media helps retailers and partners build and scale retail media businesses in a practical, execution-led way, from strategy through to operations, including offshore capability. Uncommon Media will continue to support Adhese across APAC. uncommon-media.com Uncommon People places senior commercial and technical talent across media, adtech and retail media, with a strong emphasis on long-term fit over volume. uncommonpeople.com Retail Media as A Service (getrmaas.com) launches shortly. The premise is straightforward: a curated ecosystem of best-in-class partners across commerce media infrastructure, data, activation and measurement, structured so retailers and operators can move faster without being locked into a single vendor or stack. A practical way to assemble and run a retail media capability, combining technology, services and the right operators around a shared objective: revenue and execution. getrmaas.com If we've spoken over the past months and there's a conversation worth continuing in a different context, I'm easy to reach. You can reach me directly at kees.dejong@uncommonpeople.com
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Radinck van Vollenhoven liked thisRadinck van Vollenhoven liked thisReturning to UNSW Sydney to speak to the graduating class of 2026 was more than a professional milestone - it was a journey back to where my career truly began. Looking out from the podium, I saw a sea of ambitious faces ready to change the world. Yet I also saw the "elephant in the room." These graduates are entering a world being radically reshaped by AI, climate change, and economic uncertainty. I told them: Your degree is a compass, not a map. When I graduated into the Global Financial Crisis, the map I thought I was holding was burned. I was entering the lowest point of the graduate job market. There was a lot to worry about. But my compass, the curiosity to ask "Why is this happening?" remained. That curiosity led me to obsess over how technology shifts our world. It guided me through the rise of social media, mobile-first disruption, and cloud computing, ultimately leading me to the sharing economy and my role at Turo today. In a world of disruption, a map is a liability; it’s a static snapshot for a world that no longer exists. A compass guides you to your True North. If you stop following the map, you’ll find yourself in territory no one has explored yet. That’s where the real impact happens. But standing at that podium, the most important thing I saw was my wife in the audience. We met at this university. The life we’ve built, our family, and the friends I still call my closest mates all started in those tutorial rooms, on the volleyball courts, and at the Roundhouse. It was a powerful reminder that university, and life, isn't just about the grades or the accolades. It’s about the bonds that anchor you.
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Radinck van Vollenhoven liked thisWhat a great moment!Radinck van Vollenhoven liked thisPlease join us in congratulating our MPA America250 Award recipient, the incomparable Steven Spielberg. To mark America’s 250th, we presented this one-time award to a one-of-a-kind visionary, whose career speaks to cinema’s central role in our nation’s cultural impact, economic strength, and ideals of freedom. A brilliant artist who peered through a camera lens, re-envisioned what’s possible onscreen, and transformed how we see ourselves – and the world. A true American icon. Thank you, Steven, for everything you do for our industry everywhere. Read the full release: https://lnkd.in/eUy_w7zt
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Radinck van Vollenhoven liked thisRadinck van Vollenhoven liked thisLeslie Chung is #hiring. Know anyone who might be interested? Super interesting role at the cutting edge of Agentic AI.
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Radinck van Vollenhoven liked thisRadinck van Vollenhoven liked thisAwesome feature here from OpenCart on how mobile wallets are starting to reshape customer engagement - thanks for featuring Litecard (Connected Commerce across Apple and Google Wallets)!: https://lnkd.in/gMZjEmGz Retail is definitely facing a shift in behaviour. For years, brands have been competing in crowded channels, such as email, SMS, apps, and paid media. But most of those rely on customers coming back to you. Mobile wallets flip that. Instead of asking customers to open something, you’re placing value (offers, memberships, reminders) directly into a space they already check multiple times a day. - Reducing friction 'massively', no logins, no apps, no searching for offers - Creates a more persistent connection with the customer - Bridges online-to-offline in a way most channels struggle to do We’ve seen similar patterns play out in practice where storing offers or memberships in-wallet leads to stronger engagement, more repeat visits, and better attribution between media and in-store behaviour, boosting purchase frequency and customer lifetime value by anywhere between 25% - 90% depending on brand strategy. Awesome to see more and more people rethinking where the customer relationship actually lives! #MobileWallet #CustomerEngagement #CRM #RetailTech #MarTech #DigitalMarketing #Omnichannel #CustomerExperience #litecard #LoyaltyPrograms #RetailInnovation #Ecommerce #MarketingStrategy
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Radinck van Vollenhoven liked thisThank you to everyone for listening. We’re proud of our audience - very smart and loyal. And thank you to Michael Thompson for his intellect, patience, humour and extremely pedantic nature.Radinck van Vollenhoven liked this25 million downloads and counting! Thank you to every listener who’s made Fear & Greed part of your daily routine. Our goal every day is to set you up with business news you can use (and have a bit of fun while we do it). For those not yet listening… well, there’s always tomorrow morning! Find Fear & Greed wherever you listen to podcasts. Sean Aylmer Michael Thompson Adam Lang Luke Smith Canna Campbell Stephen Koukoulas NOVA Entertainment #podcast #fearandgreed #businessnews
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Tom Denford
ID Comms • 11K followers
📄🫣 OMNICOM: Will the REGULATORS now have the last say on the IPG merger? 🇦🇺 This week, the Australian competition and consumer commission, which is the regulator in Australia announced that it is looking at the merger and evaluating its impact. 👉 Interestingly they’re looking at both what they call the “purchase” of media and also the “on-selling” of media which suggests they want to know if Omnicom intends to act as a broker of media inventory, and not just a buyer of media inventory. It will consider what implications to competition further consolidation will have on the Australian media market. The ACCC said it will announce its findings on July 24. 🗓️ 🇬🇧 Meanwhile, in the UK the CMA (competition and markets authority), the equivalent UK regulator has announced publicly that it is also looking at the Omnicom and IPG merger. They have started what they say is an open call for comment which is a preliminary stage following which they will announce any further analysis they need. In their statement, they say they are looking to establish if the merger will “result in a substantial lessening of competition in the UK media market” 👀 🇺🇸 This all comes whilst the SEC in the US has moved into second stage review which it applies to some of the larger and more complex merger proposals. This involves requesting millions of documents from Omnicom and IPG, including contracts and emails and it will take a few more months for them to complete this analysis. We expect an update from the SEC towards the end of the summer. ☀️ 🌊 The disruption in the marketplace is creating risks but also many opportunities for advertisers, especially those willing to be proactive. 📲 You can go to www.idcomms.com/omnicom for tips and advice for advertisers on how to navigate these changes successfully. 👍 #MediaForGrowth #BrandsDeserveBetterMedia ID Comms
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Jason Satherley
Adobe • 3K followers
Up to 50% of Aussie car buyers reverse their decisions mid-journey. How can advertisers capture attention before the intent shifts? 🚘 That’s the challenge carsales mediahouse is solving - using first-party data and real-time behavioural signals to sharpen audience segmentation and predict buyer intent with greater accuracy. Since switching to Customer AI via Adobe Real-Time CDP, they’ve seen a 20% uplift in identifying high-intent audiences and a 23% spike in push engagement. It’s a shift that’s helping advertisers get more from their media spend, and buyers see more offers that interest them. 🔗 https://ow.ly/Oiby30sOw54 #CustomerAI #AdobeExperiencePlatform
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Willie Pang
Amazon • 10K followers
"Australian small businesses are considered the "lifeblood of the economy" because they contribute significantly to the nation's GDP, employ millions of people, and are a majority of all businesses in the country." - AI. Speaking of AI - We're working hard in the background to save these same small businesses 45 working days annually with AI advertising tools and I'm excited to share new research from Amazon Ads that reveals the transformative potential of AI in advertising. The findings are clear: 87% of small businesses believe AI advertising tools will drive future growth. Even more encouraging…72% are already using or testing AI tools as part of their business strategy. [At Amazon Ads ANZ, we are building for Aussies and are focused on democratising our easy-to-use solutions like Video Builder and Image Generator for brands of all sizes, and whether you sell on Amazon or not - https://lnkd.in/gGTiJUCY]
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Mark Smith
PaidOnExchange.com • 15K followers
Why Your Next Million-Dollar Listing Will Be Won on TikTok, Not Letterbox Drops If your marketing still relies on DL flyers and lukewarm Facebook boosts, you're already invisible. The top Australian agents in 2025 are turning their social channels into 24/7 digital storefronts — and the ROI is ridiculous. One short-form video can outperform a full month’s traditional spend, provided you execute with intent. 3 Social Media Shifts You Must Make Right Now 1. Go “problem-led”, not “property-led.” Stop posting listings — start solving pain. “Why this auction campaign failed (and how to avoid it)” beats “Just Listed” every time. Social media is not realestate.com.au. It’s education and insight that earns trust before the appraisal. 2. Audit your on-camera energy — not your videographer. Most agents look like they’ve been taken hostage in their own videos. Loosen up. Pace, energy and leadership presence matter more than polish. Authority > aesthetics. 3. Build episodic content, not random content. “Market Wrap Mondays”, “Auction Debrief Fridays”, “Vendor Mistakes I Wish They Knew”. Recurring formats train your audience to return. Consistency compounds attention — algorithms reward it. Micro-Action Bonus: Film a 45‑second “What I’d do if I had to sell in 90 days” video today. Post raw. No captions, no mic. Authenticity > overproduction. Watch how many quiet appraisal DMs follow. #realestateagents #australianproperty #socialmediastrategy #listingagent #realestatemarketing
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Charles Uniman
Self-employed • 10K followers
Law.com reporting on yet more fundraising today: "Sydney, Australia-based customer relationship management (CRM) provider Nexl announced Wednesday that it raised $23 million in a Series B funding round led by growth equity firm Tidemark Capital. "Founded in 2018 by [Philipp] Thurner who was previously a legal solutions tech analyst at Australian law firm Gilbert and Tobin, Nexl supports law firm business development across various teams, providing firms with a unified platform for relationship intelligence as well as market and revenue data to inform business decisions. "Nexl plans to use the funding to further develop its AI-powered CRM to provide agentic AI capabilities for organizations, including around scheduling." https://lnkd.in/eUdma27x #legaltechnology #legaltech Nexl Philipp Thurner
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Nuala Canning CLMP
Brandfire • 1K followers
Banks are starting to think differently about loyalty. A great example is CommBank Yello in Australia. Instead of relying on big upfront cash offers, the program focuses on ongoing value — personalised cashback from everyday retailers, tiered benefits based on customer relationship, and simple welcome rewards across merchants like Uber. This is a smarter approach. It rewards behaviour, builds engagement over time, and keeps costs controlled. The shift is clear: loyalty in banking is moving from one-off incentives to everyday value and long-term relationships. https://buff.ly/7aribu2 #CustomerLoyalty #CustomerEngagement #Bankingrewards #LoyaltyStrategy #CustomerExperience #RetailBanking
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Joshua Murchie
Griffith University • 4K followers
We are proud to introduce the “Grandma Test” for a Cashless Australia Treasury’s consultation on the new cash acceptance codes has closed, but the direction is clear: it is becoming increasingly difficult - almost impossible - for many Australians to live using cash. The draft framework offers limited protection: some supermarkets and fuel retailers, for in-person payments under $500. Beyond that narrow slice, “card only” and “online only” policies continue to spread across pharmacies, major retailers, hospitality, essential goods and services. That is where the “Grandma Test” matters. Can “Grandma” - a typical older Australian who budgets in cash and does not use internet banking - still: - do a larger fortnightly grocery shop, - buy clothes and Christmas presents for her grandkids, - replace a broken heater in winter, - pay for urgent medicines or basic medical equipment, - take the family for a simple birthday lunch, without being forced into digital channels she does not understand or trust? Right now, in too many real-world scenarios, the answer is no. 🚫 For many older and vulnerable Australians, cash is not nostalgia. It is a safety mechanism, a budgeting tool, protection against scams, and the only system they fully understand. The evidence backs this: Australians 65+ (especially 75+) are less digitally included and less confident with online banking. They consistently record some of the highest scam losses of any age group. Pushing this cohort into mandatory digital payments concentrates risk on the people least equipped to manage it. In a joint position paper from Social Impact Group and the Little Phil Foundation, we argue that any payments or “cashless” reform should have to pass a simple test: If an older Australian who relies on cash cannot reliably buy food, fuel, medicines, essential appliances, or participate in basic family and community life without being pushed online, then the reform fails. This is not anti-technology. We build technology. It is pro-accountability. Innovation that strands Grandma is bad design and bad policy. We are publishing our “Grandma Test” paper publicly so regulators, industry, consumer advocates and policymakers can use and challenge it. If you are working in this space and want a copy or to collaborate on strengthening protections, reach out. Commonwealth Treasury Seniors Rights Service
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Matt Evison
GBG Plc • 3K followers
🚀 Thread World Tour Melbourne: BFCM Strategies That Win Key takeaways for brands gearing up for Black Friday / Cyber Monday: 🔥 Prep Early • Warm past customers with soft touches and giveaways. • VIP-first sale strategy → best deals upfront, then broader audience. 📣 Multi-Channel • Email = storytelling. • SMS = urgency. • MMS = 10x SMS revenue in AU pilots. • Omnichannel = resilience if one platform fails. 🎯 Personalisation • Product tag flows = +5–6% CTR. • Segment by browsing + recency. • AI journeys = +20% revenue in 3 months. 📩 Deliverability • Opens still matter for trends. • ISPs are quick to punish, slow to forgive. • 93% of opens come from recent engagers. 🤝 Retention • Post-sale: inspire, don’t just sell. • Win-backs = 7% of global flow revenue. • Loyalty works best when experience-driven. ⚙️ Tech & Trends • Consolidation = smarter targeting (+15% revenue lift). • 7+ integrations power the best programs. • Customers crave experience and community over blanket discounts. 👉 BFCM success comes from early prep, smart orchestration, and constant testing. What’s your #1 focus for BFCM this year? I’m here to help #ecommerce #BFCM #digitalmarketing #customerexperience #retailtech #partnerships Great to see Aaron, Jennifer, Enzo, Billy, Rad, Adam, Stephanie, Matthew, Dean, Isabella, Zoe and so many more
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Mi3Australia
18K followers
Programmatic expert Ashton De Santis delivers the hard truth: despite advanced infrastructure and savvy advertisers, Australia still clings to fixed-price trading, valuing predictability over performance. To unlock growth, we need a mindset shift. The Guardian’s 91 per cent revenue boost via OpenPath’s connectivity shows what’s possible. The Trade Desk #sponsored https://lnkd.in/gcgagQ6m
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Alternatives.pe
12K followers
Sherlok, a SaaS platform for mortgage brokers, raises A$5 million in Seed funding. Access our comprehensive database of 4,500+ startups in Australia, sign up for a free trial at https://buff.ly/IVgULqn Subscribe to our weekly digest of Australian deals data & more: https://buff.ly/5BDVOk6 #Startups #Investors #VentureCapital #Startupfunding #PrivateMarket #PrivateEquity #VC
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Carla Penn-Kahn
13K followers
Signs of a strategic refocus or financial hardship? Alquemie Group Group has quietly exited the Australian market when it comes to the National Geographic Stores, despite only launching in 2023. This also follows the discreet sale of Surfstitch (whose website was on Salesforce was down - suggesting a contract lapse or unpaid bill) and Ginger & Smart. This now leaves the LEGO-licensed retail business and multi-brand retailer General Pants as the Group's remaining fashion and lifestyle ventures. In my late teens and early twenties, General Pants was the place to shop. Lately though, I’ve noticed a significant uptick in discounting, a clear sign that trading conditions are tough, and that the multi-brand retail model is becoming increasingly price-driven. In stark contrast is LEGO - a brand that deeply understands its market, consistently innovates, and delivers high-quality product experiences. It commands exceptional customer loyalty, has strong organic demand (low CAC), and doesn’t rely on discounting. The current store roll-out across Australia reflects that success. But there’s a catch: Alquemie Group holds a license, not ownership. That means the rug could be pulled out at the end of the contract term, either by LEGO going direct-to-market or selecting another distributor. Worth noting too: there is leadership overlap between Alquemie Group and Mosaic Brands. That connection adds another layer of interest when considering what the future holds.
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Angus Cowan
MKTG EMAILS • 5K followers
Klaviyo is going to launch WhatsApp marketing soon If you sell just to Australia, I think this will start off with a bang but get saturated very quickly The reason for this, is that too many brands will NOT segment by their customers preferred channel, and they will send email, sms + whatsapp all to the same user Consumers heading into Q4 will begin to now get bombarded on not just 2, but now THREE channels It's a great opportunity for brands who do it the right way + brands who sell internationally. But we will all need to be very careful in the way we approach our segmenting
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James Atkins
Good360 Australia • 6K followers
Sonar Group’s 2025 Australian Marketers Benchmarking Report shows optimism is rising (71% vs 56% last year), AI adoption is now mainstream (70% using GenAI), and marketing is once again seen as a value driver. Top trends: * AI is shifting from novelty to utility, but capability gaps remain * Marketing automation is the #1 investment priority * Teams aren’t shrinking, they’re evolving with new skills * Marketing is regaining influence at the executive table The message? Smarter investment, sharper execution, and a seat at the table are back in focus. Great to see this work by Scott Heron and Alistair Ward #MarketingStrategy #AI #Marketing https://lnkd.in/gkPnbk3t
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Dan Sim
Kia Ora Digital • 12K followers
Most brands didn’t lose Q4 because of demand. They lost it because search broke. Between September and October, Google rolled out major updates and we saw organic traffic drops of 40–60% across many Australian eCommerce brands, right before peak trading. The impact showed up fast. - Q4 underperformed. - Stock didn’t clear. - Cash flow tightened. But in most cases, the problem wasn’t product or pricing. It was Search. - SEO is still treated as a traffic channel. - Paid Search is treated as a safety net. - AI search isn’t being considered at all. So when organic revenue disappeared, many brands pushed harder on ads, hoping performance would recover. It didn’t. Margins just got thinner. What’s becoming clear now: Customers are already discovering and buying through AI-led journeys. Search behaviour has changed permanently. The brands that win in 2026 won’t be the ones spending more. They’ll be the ones building organic search, paid search, and AI search as one connected system, aligned to revenue and profit - not platforms. This isn’t about reacting faster. It’s about taking control of search before everyone else realises they’ve lost it.
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Jason Hayes
PwC • 4K followers
We surveyed 1,600 Australians across eight industries to understand what drives loyalty, switching, and satisfaction in today's market in PwC's Australian Customer Sentiment Survey 2025. What the research shows: • Loyalty and retention: 88% will repurchase after good service, but 69% will switch after one bad experience - service excellence is simultaneously the strongest loyalty driver and fastest path to churn. • Bricks and mortar vs. online: Physical stores remain critical across most industries, with 50%+ wanting AI assistants in-store rather than online shopping. Customers want technology-enhanced physical experiences, not digital replacement. • Acquisition channels: Word of mouth (73% trust) and in-person experiences drive trust and conversion, while social media generates awareness but suffers credibility gaps. Brands may be chasing visibility on low-trust channels while underinvesting in high-trust touchpoints. Read more here: https://bit.ly/48OTVjF
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Nathan J. Anderson
Scantrust • 6K followers
Excited to share that Scantrust is expanding Down Under. 🇦🇺 🇳🇿 We have acquired the business and assets of Trust Codes, adding their incredible roster of customers in Australia and New Zealand to the Scantrust network. Why this move? Because the most critical products in the world require the most robust protection. From Infant Nutrition to premium Food & Beverage to wine, there is zero margin for error. Consumers need to know exactly what they are buying, and brands need visibility into their supply chains movements instantly. We believe the future of this transparency lies in unique Digital IDs and the global transition to GS1 Digital Link. By giving every product a secure unique digital identity, we are moving beyond simple packaging to connected experiences that prove provenance and safety in real-time. With this acquisition, we are welcoming trailblazing brands like Bubs Australia (ASX : BUB), Manuka Health, Blackmores Group, Silver Fern Farms Ltd and New Zealand Story, the organization dedicated to protecting and enhancing Brand New Zealand, into the Scantrust ecosystem to continue driving this innovation forward. A special shoutout to Paul Ryan, co-founder of Trust Codes. In this industry, you often compete, but you also recognize real passion. Paul built a solution that cared deeply about provenance and authenticity. We are looking forward to working with the Trust Codes team to ensure your customers land in a safe harbor where they can continue to innovate. We are ready to get to work! #Scantrust #Acquisition #Traceability #InfantNutrition GS1 Australia #DigitalLink #SupplyChain
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Graeme Hughes
East West Group • 2K followers
Discussing the Australian launch of eBay Live on 7NEWS Australia this week. With its rapid-fire, 10 second auctions and one cent drops, this is a pivotal moment for e-commerce. It is a bold move into live commerce and the shoppertainment arena and gives eBay a crucial first mover advantage as major contenders like TikTok Shop are yet to fully roll out and Amazon Live remains a minimal presence down under. This strategy isn't just about selling, it is about gamification. By leveraging urgency (10-second countdown) and a sense of winning (one-cent drops), they are fundamentally changing the consumer purchase journey from a transaction into an event. The initial focus on high-value, community-driven categories like trading cards and luxury goods makes strategic sense, as the live-stream format is excellent for building trust and verifying authenticity in real-time. The live commerce market in Australia is projected for significant growth, with revenue expected to climb dramatically over the next few years. eBay Live has positioned itself to capture a significant part of this wave. It is an exciting commercial play, but the true test is whether this new model can sustain the consumer trust that has been the foundation of eBay's marketplace for decades. #LiveCommerce #Ecommerce #RetailStrategy #ConsumerBehaviour #Innovation #eBayLive #retail
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