A/B testing CRM: from opportunistic testing to structured conviction
CRM Strategies
8 Apr 2026 · Written by
77% of CRM teams A/B test. Only a third get actionable results. The difference? A structured method.
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Data & Tech
2 Apr 2026
How Batch implements your platform: a six-phase methodology
From contract signature to go-live, your project is owned by a single PMP-certified Solutions Engineer — accountable for scope, timeline, and delivery quality.
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Releases
31 Mar 2026
Data, channels, impact: what's new at Batch
Data without the wait, every channel in one journey, measurable business impact: here's what Batch shipped over the past few months.
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CRM Strategies
23 Mar 2026
Shared IP vs Dedicated IP: which is the right choice for your email deliverability?
Shared IP or dedicated IP for your emails? Here are the 4 criteria that guide the decision: sending volume, business model, sending consistency, and deliverability metrics.
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News
23 Feb 2026
Batch at OMR Festival
Batch is proudly sponsoring the OMR Festival, taking place in Hamburg on May 5-6, 2026. Meet us at our booth A1 H04!
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Releases
10 Dec 2025
Product Tour S2 2025: redesigned In-App, native Snowflake integration and data connectors that truly accelerate your CRM
With a redesigned In-App experience, native Snowflake integration and new data connectors, Batch helps you move faster across your CRM projects.
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Releases
27 Nov 2025
How paywall-marketing integration boosts subscriber conversion
An integration designed for publishers to turn every paywall signal into a useful, targeted marketing action.
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News
28 Oct 2025
How will Gmail’s 2025 updates affect email visibility?
Gmail’s 2025 updates rewrite visibility: new unsubscribe center, relevance ranking, Purchases tab. Discover what marketers must adjust to keep engagement.
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Releases
13 Oct 2025
Hightouch x Batch: from data warehouse to real-time CRM activation
Connect Hightouch to Batch to turn warehouse data into real-time, personalized cross-channel CRM journeys.
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Releases
7 Oct 2025
Connecting Segment to Batch: from CDP data collection to cross-channel CRM activation
The native Segment × Batch integration lets you sync your first-party data and activate cross-channel campaigns in real time.
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News
6 Oct 2025
Google removed Gmail's Reputation Scores: here's what to watch instead
Google has retired Gmail’s reputation dashboards, pushing senders to focus on fundamentals again: engagement, list quality, and sending consistency.
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