Amarildo Machado

Local Initiatives, Global Impact 🌱 Recently, our colleagues at the Querétaro plant participated in BMW Mexico’s Reforestation Day, representing KIRCHHOFF Automotive alongside other supplier partners. This initiative reflects our commitment to sustainability—not only through systems and processes, but also through direct action. Teams from Quality, Engineering, Safety & Hygiene, and Materials took part, demonstrating how environmental awareness is embedded across departments. As we advance digitalization and optimize workflows, we remain focused on reducing our ecological footprint and supporting the communities where we operate. Reforestation is one example of how we put this commitment into practice. #KIRCHHOFFAutomotive #MakingMobilitySafe #Sustainability #DigitalResponsibility

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Two Initiatives, One Goal: Stronger Processes and Stronger Skills At KIRCHHOFF Automotive Portugal, we recently completed two training initiatives that support this direction. The Digital Design Tools Training enabled the Hardware team to align workflows, unify tool structures and strengthen shared best practices. This creates transparency, reduces redundant work and increases efficiency in our industrialization processes. In parallel our Production colleagues completed a Welding Process Technology Training - combining theoretical insights with practical application to deepen technical expertise. Both initiatives reflect a clear leadership principle: Building strong capabilities within our teams creates long‑term stability and performance. #KIRCHHOFFAutomotive #MakingMobilitySafe #DigitalTransformation

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Volkswagen has chosen Nuvei to power in-car subscription payments for VW Play Connect 🚗 Drivers in Brazil can now manage their connected-car services, data plans, and upgrades directly from their dashboard, thanks to our tailored payment infrastructure. Proud moment for our team as we help accelerate VW’s connected-car journey across Latin America! https://lnkd.in/enijnb2k

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Last week, I had the honor of representing Stellantis' global Compliance function in Brasilia, Brazil, at the @Comptroller General of the Union (CGU)  Integrity Seminar "Beyond Borders: Combating Corruption in International Business Transactions", where I was part of the panel "Strategic Protection: Integrity Systems as a Defense against Transnational Bribery." It was a key event to strengthen the integrity agenda in the private sector and discuss the challenges of global trade. My special thanks to Marcelo Pontes Vianna, Secretary of Private Integrity at CGU, and Cristine Ganzenmüller, Director of Promotion and Evaluation of Private Integrity at CGU, for the invitation and for conducting a very high level discussion. I also wish to thank the Stellantis Brazil team that supports the global Compliance function, especially Pedro Henrique Rubião, Mateus Flecha, and Luana Polónia – without them my participation would have been impossible. Events like this reinforce the importance of collaboration between the public and private sector, and harmonize our global and local operations, fostering a healthy, transparent and competitive business environment. We continue in our journey together! Stellantis South America

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GM Envolve Evolving. Adapting. Leading. The fleet industry is changing. What was once viewed as a cost center is now a growth engine. In an environment defined by electrification, ICE, connected technology, total cost of ownership, and data-driven decision making, fleet is no longer just about vehicles — it’s about strategy. We see it clearly. Fleet drives revenue. Fleet drives productivity. Fleet drives competitive advantage. That shift requires a different mindset. Not transactional. Consultative. Not reactive. Predictive. We are aligning commercial and government customers, dealer partners, and energy, financial, and software solutions into one integrated ecosystem — built to scale, built to adapt, built to win. Discipline and growth centric Data with purpose. Execution with accountability. Because the future of fleet doesn’t belong to those who simply supply vehicles. It belongs to those who help customers transform their business through mobility. Built for today. Positioned for tomorrow. #IWorkForGM

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Volkswagen has secured 2.3bn reais ($425.62m) from Brazil’s National Bank for Economic and Social Development (BNDES) to enhance its hybrid vehicle lineup and boost exports from Brazil. This funding supports advancements in hybrid technologies, advanced driver assistance systems, and connectivity features by Volkswagen do Brasil. Starting in 2026, every new Volkswagen developed in the South American region will focus on electrification. This initiative not only emphasizes sustainable mobility but also strengthens the local automotive industry, creating jobs and fostering economic growth. 🌍🔋 #Volkswagen #SustainableMobility #Innovation

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📊 Chinese Automakers to Reach 18% of Brazil’s Car Market by 2030 🇨🇳➡️🇧🇷 According to a recent study by Bright Consulting, presented at the ABEIFA 2025 results presentation, Chinese car brands are expected to increase their share of the Brazilian automotive market from about 10% today to 18% by 2030 becoming one of the major players in the decade ahead. 🔹 European brands are projected to lose proportional market share during this period, while Japanese and Korean manufacturers are expected to remain stable due to strong positions in traditional hybrid technologies. 🔹 The growth is being driven mainly by electrified vehicles, including BEVs and PHEVs, supported by falling battery costs and increasing consumer adoption. This shift reflects not just changing consumer preferences but a structural transformation in the Brazilian automotive market where electrification, competitive pricing, and technological innovation are shaping the next decade. What do you think about this trend do you believe Chinese car brands will change Brazil’s market by 2030? #ElectricVehicles #Automotive #Brazil #ChineseCars #MarketTrends #Mobility #EVs

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🚀 #Learning with Copilot – 𝐃𝐚𝐲 𝟔: 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐢𝐧 𝐀𝐧𝐲 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞? 𝐒𝐮𝐦𝐦𝐚𝐫𝐢𝐳𝐞𝐝 𝐢𝐧 𝐒𝐞𝐜𝐨𝐧𝐝𝐬! 🎥⚡ Every month, we receive valuable insights about the South American automotive market—thank you Mariana Rezende and Fabio Palace👏. This time among other things, a 3-𝐡𝐨𝐮𝐫 (!!) YouTube interview—𝐢𝐧 𝐏𝐨𝐫𝐭𝐮𝐠𝐮𝐞𝐬𝐞 (!!)—with the President of JAC Motors Brazil, discussing 𝐞𝐥𝐞𝐜𝐭𝐫𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 and the 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐎𝐄𝐌𝐬 was shared. Super interesting… but also super long. ⏳😅 So I asked Copilot for help. She politely declined—but recommended her cousin: 𝐌𝐮𝐬𝐞𝐥𝐲 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐒𝐮𝐦𝐦𝐚𝐫𝐢𝐳𝐞𝐫 𝐰𝐢𝐭𝐡 𝐂𝐡𝐚𝐭𝐆𝐏𝐓, a free AI-powered tool that generates 𝐜𝐨𝐧𝐜𝐢𝐬𝐞, 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐬𝐮𝐦𝐦𝐚𝐫𝐢𝐞𝐬 of any YouTube video. 🎯 And what can I say? In seconds, I had a 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐬𝐮𝐦𝐦𝐚𝐫𝐲—with options to adjust the 𝐥𝐞𝐧𝐠𝐭𝐡, 𝐟𝐨𝐜𝐮𝐬, and even the 𝐭𝐨𝐧𝐞.😱 I could add custom instructions and choose the style I wanted. It was like having a personal translator, analyst, and editor rolled into one. 🌍🧠💬 This technology amazes me—and I know I’m not even scratching the surface. 💡 This post was co-created with Copilot, my AI learning partner. I’m sharing one use case a day to show how AI is becoming part of our daily work life at 𝐅𝐨𝐫𝐯𝐢𝐚—and yes, it’s helping me write these posts too.🤷‍♀️ More tomorrow! #AIatWork #CopilotJourney #Forvia #YouTubeSummarizer #SmartTools #WorkSmarter #DigitalTransformation #LanguageBarrierNoMore #LearningWithAI #WomenInLeadership #AIDaily

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♻️ The “new” face of vehicle recycling… but is it really new? Stellantis just announced its first dismantling center in Brazil as part of its circular economy push. A great step — but let’s not forget: independent auto recyclers have been the original circular economy for over a century. For decades, recyclers across North America have: ✅ Safely dismantled vehicles at end-of-life ✅ Returned quality OEM parts back into the market ✅ Conserved resources and reduced emissions long before it was trendy ✅ Built businesses and jobs rooted in sustainability It’s encouraging to see global OEMs embracing what our industry has practiced, perfected, and proven for generations. Collaboration between OEMs and independent recyclers could make these efforts even stronger. We are not just part of the circular economy — we were the first circular economy. 💪🌎 Steve Fletcher Canadian Vehicle Manufacturers' Association Stellantis Dalbert Livingstone Greg Woodbeck

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Volkswagen has chosen Nuvei to power in-car subscription payments for VW Play Connect 🚗 Drivers in Brazil can now manage their connected-car services, data plans, and upgrades directly from their dashboard, thanks to our tailored payment infrastructure. Proud moment for our team as we help accelerate VW’s connected-car journey across Latin America! https://lnkd.in/dAKnzw94

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Automotive group Stellantis has opened a dismantling centre to recover spare parts for reuse from damaged and end-of-life and vehicles (ELVs) in Osasco near São Paulo, Brazil.

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The Brazilian automotive aftermarket is entering a decisive cycle. Over the next five years, growth will not be driven by market expansion alone — it will be defined by how well organizations adapt to structural shifts that are already underway. From my perspective, five major challenges will shape the future of our industry: First, vehicle parc transformation. The increasing mix of electrified vehicles, more complex electronics, and longer maintenance intervals will gradually reshape demand patterns. Traditional categories will remain relevant, but growth will shift toward new technologies and service models. Second, pricing maturity and margin pressure. Inflation, cost volatility, and increased competition are forcing companies to move beyond reactive pricing. Value-based pricing, disciplined governance, and real-time data will be essential to protect profitability. Third, supply chain resilience. The era of stability is over. Companies must balance availability, working capital, and risk through smarter sourcing strategies, regionalization, and stronger partnerships across the ecosystem. Fourth, distribution complexity and channel evolution. The rise of digital platforms, marketplace dynamics, and faster service expectations are redefining how products reach the end customer. Execution speed and channel integration will be key differentiators. Finally, organizational capability and culture. Growth will depend less on strategy alone and more on the ability to execute. Simplification, speed, accountability, and cross-functional alignment will separate leading companies from the rest. So, what should we do to sustain growth? We must elevate our operating model. This means investing in data-driven decision-making, strengthening product and portfolio governance, accelerating time-to-market, and building organizations that can adapt quickly without losing focus on execution excellence. The companies that will outperform are those capable of combining technical depth, commercial discipline, and organizational agility. The opportunity is significant — but it will reward only those who are prepared to evolve. #Aftermarket #Automotive #Leadership #Strategy #Brazil #Growth #Execution #Innovation

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GWM CARE | Elevating Our After-Sales Service – More Professional, More Competitive At GWM, we know you expect more from after-sales service. That's why we're committed to the continuous improvement of GWM CARE. We recently hosted a Global After-Sales Training at our headquarters for dealers from Latin America, Eurasia, Africa, the Middle East, Southeast Asia, Australia, and beyond. The training enhanced their expertise in critical areas such as engines, transmissions, Hi4 technology, and other key technologies. 🌍 A safer, more reassuring drive. This is the promise of the GWM CARE program. It was a pleasure to participate in this training program, which was full of technology and innovation. GWM - Go With More 👊🏻 #GWM #GWMCARE #AfterSales #CustomerCare #Automotive

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Wondering what’s next for the global automotive industry? The newly released S&P Global Mobility 2026 Supplier Outlook takes a look at what’s ahead and features insights from Romeo Lacerda, our Chief Commercial Officer. In the report, Romeo reflects on the dynamics that shaped global automotive markets in 2025 - from regulatory changes to the impact of AI on evolving customer expectations - and how Inchcape’s diversified footprint, data-driven operating model and long-standing OEM partnerships supported another year of growth. Looking ahead, Romeo shared our priorities for 2026 under our Accelerate+ strategy: scaling through value-accretive acquisitions and new contract wins, strengthening our technology capabilities, continuing to accelerate the transition to New Energy Vehicles (NEVs) and investing in our people to deliver sustainable, high-quality growth. Read more here: https://lnkd.in/ePZPyH8k

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On March 3rd and 4th, Portugal hosted the Hyundai Global Service Seminar, bringing together aftersales leaders and experts from key European markets and the Americas, including North America and Mexico. The event was also attended by Hyundai Motor Company’s President and CEO, José Muñoz. The seminar reinforced Hyundai’s global service strategy through knowledge sharing, procedural alignment, and the presentation of innovative aftersales technologies—highlighting the brand’s strong commitment to service excellence and continuous team development. Hosting this seminar in Portugal underscores the country’s strategic importance within Hyundai’s European network and reaffirms aftersales service as a core pillar of Hyundai’s global strategy, strengthening customer trust and elevating service standards worldwide. #HyundaiPortugal

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😎🚗🚚 🚌 OICA's top 5 automotive news stories of the day: **Geely signs JV agreement with Renault for expansion in Brazilian market** *Gasgoo | June 23, 2025* GEELY and Renault Group have created a joint venture in #Brazil, with Geely gaining access to Renault’s local network. The deal strengthens their EV and hybrid collaboration across Latin America, building on previous ventures in Korea and the 2024 launch of HORSE Powertrain. [Link](https://lnkd.in/eCBtceph) **US auto safety agency reviewing Tesla answers on robotaxi deployment plans** *Reuters – David Shepardson | June 21, 2025* National Highway Traffic Safety Administration NHTSA is reviewing Tesla’s safety responses on its #robotaxi launch, focusing on performance in poor weather and real-time monitoring. The probe follows earlier FSD-related crashes, with Elon Musk emphasizing safety and human oversight during limited trials in Austin. [Link](https://lnkd.in/e98WiG6w) **Stellantis, Renault lobby EU for kei cars with fewer rules in face of China competition** *Reuters | June 20, 2025* Stellantis and Renault Group urge the #EU to create a lighter “e-car” category to lower production costs and counter Chinese competition. Critics warn relaxed safety rules could lower vehicle ratings, while the EU reviews the proposal. European Automobile Manufacturers'​ Association (ACEA) [Link](https://lnkd.in/eAZUxszt) **Toyota cites trends, not Trump tariffs, for \$270 price hike in US** *Nikkei – Azusa Kawakami | June 22, 2025* Toyota Motor Corporation will raise #US vehicle prices by \$270 on average starting July 1, citing market trends. Tariffs weren’t a direct factor. Delivery fees also increase, while other automakers like Ford and Subaru have already hiked prices. [Link](https://lnkd.in/eW47paRX) **"You have to look closely": Why megawatt charging for cars currently makes little sense** *Automobilwoche – Michael Gerster | June 23, 2025* BYD introduces 1000 kW chargers, promising ultra-fast EV #charging. Ionity plans 600 kW units, but EnBW warns of high costs, battery strain, and limited demand. Most cars can't utilize such power yet, making 200–400 kW more practical. [Link](https://lnkd.in/eRvu2xtG) ©️ François Roudier, OICA, June 2025

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