Sign in to view Janine’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Janine’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Greater Toronto Area, Canada
Sign in to view Janine’s full profile
Janine can introduce you to 10+ people at Criteo
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
3K followers
500+ connections
Sign in to view Janine’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Janine
Janine can introduce you to 10+ people at Criteo
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Janine
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Janine’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
About
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Articles by Janine
-
Make Something
Make Something
When I was a child we went to Sicily to visit family. On the drive to Ragusa, we took a road over rolling hills, beside…
13
3 Comments -
Of Dreams and RealityJul 5, 2017
Of Dreams and Reality
This weekend as I sat on my deck having dinner with my family, a woman walked by our house with a friend and their…
24
-
The Business of Advertising: Working With Vendors (or The P-word)Jun 28, 2016
The Business of Advertising: Working With Vendors (or The P-word)
Walk into any agency and people are freely using the F-word in everyday conversation. Want to make an agency person…
5
1 Comment -
Network of Executive Women Twin Cities MixerJun 2, 2016
Network of Executive Women Twin Cities Mixer
Last week, the NEW Twin Cities chapter held their Spring mixer, sponsored by MaxPoint. On a warm and sunny afternoon…
2
-
The Business of Advertising: Agency Structures and Your Ability to Get Stuff DoneMay 16, 2016
The Business of Advertising: Agency Structures and Your Ability to Get Stuff Done
Your Structure. Your Effectiveness.
6
-
The Business of Advertising: Why are Professional Communicators So Bad at Communication?May 9, 2016
The Business of Advertising: Why are Professional Communicators So Bad at Communication?
Communicating to the Right People at the Right Time I was watching E! at the gym the last week (I swear I don’t watch…
9
2 Comments -
The Business of Advertising: Don't Be A Project Management HackApr 25, 2016
The Business of Advertising: Don't Be A Project Management Hack
Project Manager vs. Producer? In my previous job I was asked to answer the following challenge: Do we need Project…
9
1 Comment -
Return To (Elementary) SchoolJan 13, 2016
Return To (Elementary) School
New Normal #4 As part of my hiatus one of the things I committed to myself is that I would volunteer at my son's…
7
3 Comments -
Purpose, Not ResolutionsJan 7, 2016
Purpose, Not Resolutions
The New Normal #3 According to Monster.com, yesterday, Wednesday January 6, is the busiest day for new job searches on…
12
2 Comments -
The New Normal #2Dec 22, 2015
The New Normal #2
Real Housewives and Other Time Sucks After two years at an agency in Detroit, my husband, an Executive Creative…
6
3 Comments
Activity
3K followers
-
Janine Flaccavento shared thisI'm thrilled to be a part of this panel and conversation with digiTO Please come and join us on April 25th where you can hear from Charlie Farrell from dentsu, Zahra Kanji from Google, and Jing Zhao from Pet Valu as we discuss how AI is shaping advertising in retail.Janine Flaccavento shared this🎤 Meet the force behind retail media: Janine Flaccavento, Managing Director, Canada @ Criteo Janine Flaccavento has spent her career at the intersection of retail, media, and technology — from leading retail media and shopper marketing at Merkle to working across dentsu’s retail clients, and now heading Criteo’s Retail Media team in Canada. 🌷 She’s worked closely with brands and retailers to turn marketing into a real revenue driver — especially as retail media continues to evolve. At our April 25 event, she’ll share how AI is starting to shape advertising in retail, from emerging ad formats to new platform partnerships. 🌟 What you’ll get: – A clearer view of where retail media is heading – How AI is changing campaign strategy – Practical insights you can apply to your own work 👉 RSVP: https://lnkd.in/esNxi7RK #AIinRetail #RetailMedia #TorontoEvents
-
Janine Flaccavento shared thisThis week marked an important moment for Criteo Canada with the opening of our new office in Toronto! Thank you to all of our clients and the amazing team we get to work with everyday for helping us celebrate this milestone. Great things are happing in the Canadian RMN industry and we're so excited to be at the centre of it all (with really, really big scissors).
-
Janine Flaccavento reposted thisJanine Flaccavento reposted this⚠️ CALLING MARKETERS IN TORONTO ⚠️ We all know AI is everywhere right now — and yes, we know it’s already influencing your daily work. But do you want to understand how it’s actually changing marketing in practice? On April 25, digiTO is bringing together leaders from Google, Criteo, Pet Valu, and Dentsu, including Janine Flaccavento Charlie Farrell Zahra Kanji Jing Zhao , and moderator Marie Chevrier Schwartz for an afternoon of practical conversations on how AI is being applied today across retail media, brand strategy, and commerce. Here are some of the topics we’ll explore that we think you shouldn’t miss: ✨ How emerging formats like GPT-powered advertising are shaping performance and personalization ✨ How marketers are using AI for areas like email personalization and campaign optimization ✨ What it really looks like to test, scale, and measure AI inside live campaigns 🎟 Early Bird tickets available until March 31 📍 North York | Limited spots 🗓 April 25 | 1:00 – 4:00 PM 👉 RSVP now: https://lnkd.in/esNxi7RK Don’t just hear about AI trends — come understand what’s actually working in marketing today and make real connections with people in the industry! #AIinRetail #RetailMarketing #AIEvents #MarketingInnovation #RetailMedia #DigitalMarketing #TorontoEvents #MarketingCommunity #AIAdoption #Networking
-
Janine Flaccavento reposted thisJanine Flaccavento reposted thisYou came to Shoptalk for what's next in commerce, and we're ready to show you. 👀 📍Come find us at booth #4055, where we'll be giving attendees an exclusive first look at our newest capabilities before they're out in the world! Swing by our demo station, see it in action, and be among the first to know what's coming. Want to make sure you don't miss it? 🗓️ Book time with our team: hub.criteo.com/umX4h #Shoptalk2026
-
Janine Flaccavento shared thisIf you're heading to Shoptalk, please join me and the Criteo team as we kick off the week with a happy hour on Monday night at the Mandalay Bay. RSVP below! https://lnkd.in/gTiFbN_b
-
Janine Flaccavento shared thisIf you didn't get a chance to read Criteo's entire Global Consumer Insights Survey, this is a great recap through the lens of commerce in Canada. Thank you to Strategy Online for this amazing coverage. #RMNCanada
-
Janine Flaccavento shared thisThank you to Tara Wilkinson and Thierry Hay-Sabourin and the Best Buy Canada team for including Criteo in your first ever Blue Vision event. It was an incredible day and we were honoured to be able to speak alongside brands like Google, Microsoft and Adobe. Best Buy's leadership clearly understands that it's not just about declaring that there will be change in Canadian Commerce, but giving the entire organization a day to think, converse and be inspired.
-
Janine Flaccavento reposted thisJanine Flaccavento reposted thisShoptalk is almost here, and we're ready to turn moments into momentum. 🛍️ 📍 Find us at booth #4055, March 24–26 to see how our commerce AI makes every shopping touchpoint smarter — from real-time signals to stronger commerce outcomes. Book a meeting with our team: hub.criteo.com/ulR5r #Shoptalk2026
-
Janine Flaccavento shared thisDo you know how many Canadian shoppers start their product search on a retailer/marketplace site? We do! In Criteo's latest Consumer Sentiment Insights report, we share the data on the thinking behind their purchase decisions, from the role of pre-purchase browsing to the motivation behind brand switching. This is knowledge that will inform your marketing strategies for 2026. Get the data now and then reach out and let's talk about the future of commerce in Canada: https://lnkd.in/gtDqcgmK
-
Janine Flaccavento reacted on thisJanine Flaccavento reacted on thisWe’re proud to expand our retail media partnership with DoorDash to Canada, connecting brands with more potential consumers across the nation. 🇨🇦 As on-demand grocery and retail delivery accelerates in Canada, this expansion gives advertisers a new way to show up at the point of purchase through Sponsored Products, Sponsored Brands, and other DoorDash ad formats on- and off-site. “The expansion of our partnership with DoorDash into Canada reflects continued strong client demand and growth of on-demand commerce,” said Janine Flaccavento, Managing Director, Canada at Criteo. “We’re excited to expand our partnership with Criteo to enable more brands to participate in that momentum. Advertisers, agencies, and brands can now engage with high-intent consumers at targeted moments in their shopping journey, providing measurable growth opportunities.” added John Roswech, Head of Business for Symbiosys at DoorDash. 🗞️ Read the full announcement to learn more: https://lnkd.in/edjfs5gx
-
Janine Flaccavento liked thisJanine Flaccavento liked thisNext week, our CEO Nikhil Raj joins two top leaders from across the ecosystem, at the Ascendant Network Boot Camp, to unpack one of the most important (and often overlooked) shifts in retail media: the risk of outsourcing your most valuable data asset. In this conversation with Melissa Gallo and Michael Greene, the trio will explore why more RMNs are rethinking third-party identity infrastructure — and what it takes to bring identity back in-house. In the next phase of retail media, control over data won’t just be a technical decision... It will be a competitive advantage. 📍 Breakout D: Your Identity Graph, Their Rules 🗓️ April 16 | 10:15–10:45 If you’re thinking about the future of retail media infrastructure, this is one to catch. 👉 Learn more: https://hubs.li/Q04b1qnR0 #RetailMedia #IdentityResolution #FirstPartyData #DataInfrastructure #CommerceMedia
-
Janine Flaccavento liked thisJanine Flaccavento liked thisThrilled to share that I've joined Simon Property Group, leading strategy and growth for our media network as we bring it to market. After years of helping build and scale some of the most recognized networks in this industry, Simon stands apart as a one-of-a-kind opportunity. This space is evolving fast, and I couldn't be more excited to be at the forefront of what comes next.
Experience & Education
-
Criteo
******** ********* ******
-
****** *****
****** ********** ******
-
******
*** ******* *** *** *** ********
-
********** ** *******
** ******* undefined
-
-
********** ** *** ****** * **** ******* ** ********
******* *** ****** ***** *********
-
View Janine’s full experience
See their title, tenure and more.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Licenses & Certifications
-
Project Management Professional
11352
Volunteer Experience
-
Instructor, Client Services Bootcamp
Detroit Creative Corridor Center (DC3)
- Present 10 years 7 months
Economic Empowerment
As a part of DC3, I worked with a group of creative entrepreneurs to guide them through Creative Agency Pricing, Time Tracking & Invoicing for Client Service professionals. Topics included: a pricing workshop, developing their USP, the importance of time tracking, and proposal writing and invoicing workshop.
-
Projects
-
The Mars Agency 2015 Trend Report
See projectThis was The Mars Agency 2015 Trend Report on Omnicommerce and its impact on how people buy.
-
SPCMatch.ca
Working with SPC retail partners and the Bank of Montreal, we developed a nationwide promotion that focused on driving customer behaviour, increasing interactions, and increasing SPC card sales, all through an online game and contest, experiential events, and content creation exclusive to SPC cardholders.
View the Promotional Video: https://www.youtube.com/watch?v=WsJOHLXqcdA
View the website: http://spcmatch.ca/Other creatorsSee project
Recommendations received
6 people have recommended Janine
Join now to viewView Janine’s full profile
-
See who you know in common
-
Get introduced
-
Contact Janine directly
Explore more posts
-
Retail Technology Innovation Hub
28K followers
Loblaw Advance is laying claiming to being the only retail media network in Canada integrated with LiveRamp, with the aim of unlocking new value for advertisers, agencies, and CPGs with first party data #retailmedia Lauren Steinberg Link to article in comments section👇
4
1 Comment -
Criteo
258K followers
Scaling smarter, not harder. 🎯 Kraft Heinz was already seeing strong performance with Sponsored Products on Metro.ca — but they wanted to reach more value-driven shoppers across Metro Inc. Group’s full banner portfolio. So they expanded their Retail Media strategy with Criteo and Metro Group to run Sponsored Products across Metro.ca, Super C, and Food Basics — all managed in one place with clear, unified insights. The impact speaks for itself: 📈 +201% sales 💰 +207% ROAS 🛒 +215% units sold ✨ Big lifts in engagement, too See the full story here: https://lnkd.in/d6RmR23w #RetailMedia #CPG #AdTech
99
5 Comments -
Lesley Conway
Walmart Connect Canada • 3K followers
IT'S HERE! The Walmart Connect Canada Academy. A Retail Media certification program for advertisers and media enthusiasts. For us, this is a commitment to industry advancement —to equipping brands and agencies with practical tools and product fluency so teams can plan smarter, activate faster, optimize with confidence, and prove impact where it counts. This is how growth happens: through capability, collaboration, and continuous learning. Earn a LinkedIn-ready credential while deepening expertise in the solutions that drive outcomes for Canadian shoppers and the brands that serve them. 🚀 Start here 👉 https://lnkd.in/gbDf-qFs #WalmartConnectCanada #RetailMedia #Certification #AdTech #Canada
60
3 Comments -
Bernie M.
Leger • 2K followers
Some campaigns don’t just win awards. They celebrate the brand. On this week’s Bright Lights Podcast, Idan Driman, VP Marketing at Pet Valu, shares the story behind Love Lives Here, an award-winning campaign. It started as a single campaign, but it resonated so deeply with customers, pet lovers, and even their own team that it became an evergreen brand platform. The secret? People and process. Surround yourself with purpose-driven talent, partner with agencies that understand your brand, and always start with why before diving into execution. Most importantly, tell a story that’s true - not just a story you want to tell. Did you find this post useful? Drop a comment - I’d love to hear your thoughts!
46
6 Comments -
Sylvestre & Co.
1K followers
A legacy brand doesn't stay relevant by accident. When an iconic food brand began losing relevance with households, they needed to understand why and how to future-proof a household staple. We explored the brand's role through virtual self-ethnography and in-depth interviews with consumers across Canada. The result? Three strategic solutions to keep this Canadian icon relevant for generations to come. Swipe through to see how human-first research turns nostalgia into strategy. 👉 #qualitativeresearch #brandstrategy #consumerinsights #marketresearch #legacybrands #culturalintelligence #canadianbusiness #insightsthatmatter
2
-
IAB Canada
10K followers
As retail media continues to evolve in Canada, IAB Canada is closely monitoring shifts in consumer behaviour, particularly in high-value verticals like luxury. A recent Luxury Retail Trends report from Globe Media Group (2025) offers a timely snapshot of how Canadian luxury consumers are engaging with media and making purchasing decisions. Read the full article here: https://hubs.ly/Q03vjC5Q0 #RetailMedia #Luxury #ConsumerBehaviour #Retail
7
-
Broadsign
66K followers
Are you ready to redefine your retail strategy? 🛍️ In this article for Sign Media Canada, Broadsign’s Marketing Manager, Retail Media, Julia Di Paola, explores how in-store media is transforming the advertising landscape, creating new opportunities for brands to connect with shoppers. She also highlights a key challenge: the difficulty of measuring ROI. Scaling an in-store network can seem complicated at first. However, Julia shares proven strategies to help make it a seamless experience, showing how increased ad revenue and larger basket sizes can offset upfront and ongoing maintenance costs over time. Read the full article for Julia’s tips and insights 👇 https://lnkd.in/g2M5mRpq
20
-
Mars United Commerce
62K followers
As the retail media marketplace in Canada continues to grow and mature, measurement strategies relying on standard media metrics need to evolve as well. Cassandra Spudic, Senior Manager of Client Leadership, explains why brands should use sales data to bridge the gap between marketing and business performance and truly understand the impact of their retail media activation: https://lnkd.in/gcFK3dKP #retailmedia #salesdata #measurement
9
-
Publicis Commerce
50K followers
Attention Canadian brands: Victoria Salerno, Mars United Commerce's Senior Director of Commerce Media, shares seven strategies for boosting sales on ecommerce sites through the development of impactful content. Learn how optimizing product listings can be a key factor to success: https://lnkd.in/ev6XC64Y
19
1 Comment -
Adapt Media Inc.
2K followers
Retail media networks are reshaping how brands connect with shoppers in Canada. As consumers move between online and in store experiences, these networks create new opportunities for brands to reach audiences where purchase intent is highest. From grocery chains to convenience stores, retail media is becoming a powerful channel for driving awareness, engagement, and measurable results. Learn how Canadian retailers are expanding their media offerings and what it means for advertisers: https://lnkd.in/e_bswEJY #RetailMedia #ShopperMarketing #OmnichannelMarketing #RetailInnovation #DataDrivenMarketing #MarketingStrategy #DigitalAdvertising #ROAS #RetailTrends
8
-
Nuii
113 followers
Scaling in Canada just got easier… and a lot more crowded. With Bill C-5 now in effect, there is certainly debate around its challenges across various industries and landscapes. For Canadian CPG suppliers it means you finally have a clean path to national growth. One SKU. One label. One compliance process. That’s a big win for interprovincial and territorial trade, and a big step forward for purpose-driven Canadian brands ready to scale smarter and launch faster. But here’s what most aren’t talking about: as you scale out, others are scaling in. The same policy that opens the door to new markets also makes your local shelf space fair game for out-of-province brands - many of them may be bigger, better-funded, and moving quickly. Our new article breaks down what Bill C-5 really means for your brand, your impact, and how to use it to grow smart, move fast, and defend your shelf space to ultimately grow Canadian brands’ presence on Canadian shelves. Read the full article: Scaling Coast-to-Coast: Your Playbook for Bill C-5’s One Canadian Economy Act --> https://nuii.ca/blog How are you feeling about Bill C-5? Is it a game-changing opportunity, growing pressure, or a bit of both? We’d love to hear your take on what Canadian CPG Founders should be thinking about. For weekly insights on scaling with intention from both the supplier and retailer side of the table, follow Nuii - Purposeful. Profitable. Unstoppable. #BillC5 #CPGSuppliers #PurposeDrivenCPGSuppliers #GroceryRetail #CanadianBusiness #CanadianEconomy #SupplyChain #RetailStrategy #ScaleSmarter #InterprovincialTrade #FoodAndBeverage #PackagingInnovation #BusinessGrowth
22
11 Comments -
Convenience Store News Canada & OCTANE
4K followers
"The latest NielsenIQ Consumer Outlook shows that rising costs, persistent inflation, and shifting tariffs are influencing behaviour. Yet, instead of pulling back, shoppers are re-evaluating how and where they spend," writes Mike Ljubicic, managing director at NIQ. Find out what this shift means for the convenience channel. https://ow.ly/E3i850XLwVa #ConvenienceStores #value #MadeinCanada #elbowsup #consumerbehaviour #inflation #tariffs
2
-
UM Canada
6K followers
With economic uncertainty disrupting Canadians' spending habits, Richard Fofana, EVP Strategy, UM Canada, discusses the importance of culturally relevant, differentiated, and empathy-driven marketing for brands looking to thrive. “This is precisely the moment to resist convergence and algorithm-fueled conformity. There is an even greater imperative today to stand out, leveraging your brand’s distinct and ownable benefits and how you uniquely fit into consumers’ lives.” Read his article in The Drum for his complete insights here: https://bit.ly/3LSy6H3 #FullColourMedia UM Worldwide IPG Mediabrands Canada
36
-
Scott Megginson
Kantar • 5K followers
🍁 Explore how Canada’s top-performing brands are building resilience and relevance in 2025's Kantar BrandZ Report 🏆 RBC leads the ranking for the 7th year, powered by digital innovation, global impact and a commitment to community 🎖️TD holds strong at No.2, with lululemon rounding out the top three 👚 Aritzia leads in growth, with a 55% surge, the highest among all brands in 2025 🛍️ Value-focused retailers like Dollarama (+42%) and Maxi (+46%) are thriving 🌱 Kruger Products | Produits Kruger Bonterra is named Canada’s most sustainable brand Download the full report: https://lnkd.in/g29NB8z4 #KantarBrandZ #CanadianBrands #BrandGrowth #MarketingStrategy #ConsumerTrends #Innovation #Sustainability
15
-
Pinterest Business
100K followers
✨ Holiday planning starts earlier—and so should your strategy! Discover how leading Canadian brands like The Campbell's Company, Coty, and Starcom are partnering with Pinterest to inspire shoppers from first pin to final purchase during retail's most competitive season. Our latest feature with Campaign Canada reveals how to unlock strategies that connect with consumers when they're actively planning, saving, and ready to be inspired. http://spr.ly/6044fcDgw
48
2 Comments -
IPG Mediabrands
687K followers
Drive growth even when confidence wavers! Richard Fofana, EVP Strategy at UM Worldwide, reveals why culturally attuned, distinctive, and value-centered marketing is crucial for brands navigating Canada's evolving economic landscape. Read his article in The Drum for the full strategy here: https://bit.ly/3LSy6H3 UM Canada
31
3 Comments -
Marketing News Canada
4K followers
Amazon Ads' latest global report challenges the usual generational stereotypes and highlights what really drives connection across age groups. From personalization to shared values, this piece explores how Canadian brands can evolve beyond labels like “Boomer” or “Gen Z” and start marketing with nuance. Read more: https://lnkd.in/g6tM4Wjd And subscribe to get Canadian marketing news to straight to your inbox every Wednesday: https://lnkd.in/gUds4saZ
5
2 Comments
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More