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Anna Tumadóttir

CEO

Anna joined CC in 2019 as Director of Product. She was promoted to COO in 2021 and was appointed CEO in 2024.

Before joining CC, Anna spent a decade building out all aspects of the operations of three distributed performance marketing start-ups. She is constantly considering opportunities for expansion and improvement in the environment around her. She happily straddles the worlds of leadership, operations, and product.

Anna grew up in Iceland, Scotland, and Malawi, leaving home to study in Norway, the United States, South Africa, and back to Iceland. She now calls Austin, Texas her home, and settles for traveling instead of moving (for the time being). Sharing information and resources is central to how Anna operates, as she is convinced it leads to a better existence for everyone. Sharing ice cream is optional, but encouraged.

Image attribution: CC staff photos are licensed under CC BY 4.0. Gratitude to Sara Jordan Photography.

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Posts by Anna Tumadóttir

AI’s Infrastructure Era: Reflections from the AI Impact Summit in Delhi

Policy

Last month, we published a preview of what we intended to bring to the AI Impact Summit in Delhi: a focus on data governance, shared infrastructure, and democratic approaches to AI that genuinely advance the public interest rather than replicate existing power imbalances. That piece outlined our core interventions and the principles that have guided our thinking as we grapple with how to ensure openness, agency, and equity in the age of AI. 

CC Licenses, Data Governance, and the African Context: Conversations and Perspectives

Licenses & Tools

Over the past year,  we’ve been engaged in a series of conversations with a small group of researchers specializing in IP, AI policy, and data governance about what CC  licensing means—and does—in African contexts today. What started as an organic exchange in various spaces has revealed something larger: a strong appetite to move these conversations into the open. At stake are not only questions about CC licenses but deeper issues of data sovereignty, equity, governance, and power in global knowledge systems.

Building the Future in 2026

About CC

In 2026, Creative Commons will continue to ensure that technological change strengthens, not erodes, the commons and improves the acts of sharing and access that are part of our everyday lives. We do this by applying first principles, practical strategies, and lessons learned from decades of advancing the commons. Sharing of research, educational materials, heritage, and creative works are acts of generosity—these are the gifts people give to the commons. Access to these same shared resources enables collaboration, innovation, and understanding. Together, this is how we improve access to knowledge and build a more equitable future.  

What We Built Together in 2025

About CC

This year marked the first year of a new strategic cycle for Creative Commons, and it began amid profound change. The ground beneath the open internet continues to shift. Powerful technologies, driven largely by multibillion-dollar companies, are reshaping how knowledge and creativity are shared online, concentrating power in the hands of a few and testing long-standing assumptions about openness and access.