GetYourGuide

“With AI, you have to work through the messiness. Eventually, you’ll start getting better at it. Start the process when the outcomes aren’t coming out as you expect. Then bet on your human ability to get better through experience.” Last Friday’s AI Keynote from Ashish Rastogi, Director of AI Foundations at Netflix, at Filmtheater Colosseum Berlin was a major highlight of Summit Week. With a career at the forefront of applied AI at Netflix (plus previous roles at Google, Bloomberg, and more), Ashish brought a rare mix of depth and practicality to the stage, capped off by an insightful Q&A with our VP of Data, Tristan Cossio. A few takeaways we’re still thinking about: 🤖 AI is rewriting how we work: it brings endless capability but zero context 🤖 The winning human skills are shifting from “doing” to “directing” 🤖 As execution gets cheaper, judgment, direction, and taste become the real differentiators Ashish closed with a glimpse of what’s next: the age of agents and a new platform layer forming underneath. We’re past the point of wondering whether AI will matter. The big question now is what we do with it. More Summit Week round-ups coming soon… #InsideGetYourGuide #SummitWeek #AI #Keynote

Introducing Unlocked Spring 2026 🌸 — our latest product release for experience creators on GetYourGuide. Travelers are booking more, deciding faster, and expecting more. The partners who capture that demand are the ones who can see what's working, respond in real time, and show up to make every moment count. Today we shipped the tools to do that. What's new: ☑️ Performance: all your business metrics and recommended actions, now in one view ☑️ Product Editing: update your listing the way travelers see it ☑️ Messages: one inbox for every traveler conversation, with AI-suggested replies ☑️ Custom pickup areas and meeting point photos And a lot more. We've also shipped improvements for travelers: AI review summaries, smarter search, new payment methods in Brazil and Sweden – so more people find you, trust you, and book. Check out the full release → https://lnkd.in/dG62c2F6

“It doesn’t matter where you are today… There will always be 99 reasons not to start. Always. You just need one good reason to begin. So, the real question is, what’s yours?” Darius Moeini, Founder at BIA and HelloCircle 💫 Our AI Builder Track was the hands-on, build-it-yourself heart of Summit Week 2026. While other sessions were designed to inspire and inform, this session put both into action. This was the first time all 1,000+ employees in the building got the opportunity to actively engage with each other in one space, learn by doing, and create something tangible with AI. The goal was simple. Encourage a company-wide mindset and spark the builder mentality with a mix of highly accessible tool demos and hands-on training. The approach? Move fast while staying customer-first, bring clarity to chaotic data, and support every employee to share what they shipped. Big shout-out to the Growth and Culture team (special props to Stephanie Hubner, Uma Demir, and Ester Aunin) and the folks at HelloCircle for being such a great partner in building this initiative together! If you’re into pushing your boundaries with AI, you could be a great fit for our team. Find your next role below ⬇️ #InsideGetYourGuide #SummitWeek #AI #Build

Here’s what happens when we put our brand in the spotlight 🤩 Expert-led insights, sizzling content, and a whole lotta travel inspiration. Stepping out of the office and into Colosseum Berlin, our brand leaders kicked off with an inside look at what makes us ‘GetYourGuide’, and why human expertise is our edge in a world increasingly shaped by AI. Next, we brought together employees, customers, suppliers, and former employees for an interactive tour through our brand identity. Attendees explored hands-on activations, heard hot takes from four of our real tour guides (Obi Opara, Nevin Cody PIB APA, Yiannis Hondrokoukis and Gabriela Radimáková), and had space to connect with each other and the broader community around GetYourGuide. More from Summit Week coming your way shortly 🔥 #InsideGetYourGuide #SummitWeek #Brand #Identity

Last week, I stepped into the role of tour guide. 🗺️ Over 1000 employees flew into our Berlin HQ from around the world for our annual company event, Summit Week. For many, it was their first time in Berlin. For others based here, it can be easy to forget to explore just what's right outside your door. So I laced up and invited anyone ready to run. 👟 We ran (literally) through Berlin's history, tracing the path where the Berlin Wall once divided the city. We paused at Mauerpark for stretches, where I shared the story of Biel, a Brazilian ultra runner I train with who spends his weekends off the track working at Berghain. He's quintessentially Berlin: full of contrasts that somehow make perfect sense together. Then we pushed hard up Humboldthain, to the top of what was once a massive WWII bunker complex. History beneath our feet. Our energy? Through the roof. This is what guiding is about. Not reciting facts, but creating understanding. Helping people see a place through new eyes and telling them stories that make it come alive. It's what our 50,000+ supply partners do every day on GetYourGuide. They unlock cities, turning sightseeing into storytelling and connection. And, for one morning, I got to do that for our team. Watching teammates from across the globe experience Berlin the way I do — as a city of transformation, resilience, and endless stories — reminded me exactly why we do this work. Summit Week is when our culture takes center stage and last week was unforgettable. ✨

Hey designers ✨we’re teaming up with UXDX on Wednesday April 22 for:  Designing Responsible AI: Trust, Autonomy & Hidden Risk. We’ll kick things off with a keynote on how design can move AI ethics beyond theory and into real product decisions by Noah Fraenkel, from Possible. Then we’ll be joined by leaders across research, engineering, and AI/product for a panel discussion moderated by Wiebke Steffen, Senior UX Researcher at GetYourGuide. Our panelists: 👉Noah Fraenkel  👉Ziyong Lin, Lead UX Researcher at GetYourGuide  👉Jake Mongaya, Engineering Manager at SumUp 👉Maxim Romanovsky, VP - Head of AI & Product Engineering at Deutsche Bank Get your ticket via the link in the comments. See you there! #UXResearch #UXDesign #DesignCommunity #AI #DesignLeadership

“Culture is something that grows organically. Going through that culture shift towards AI is something we’re all doing together, and it’s in our hands. You’ve built real momentum through curiosity and experimentation, and this is a pivotal moment.” Genevieve Vancutsem-Zednik, Chief People Officer During Summit Week, our Culture Panel brought the conversation down to earth with real stories from GetYourGuiders using AI to amplify their expertise, learn faster, and drive meaningful impact across the org 🌍 Genevieve shared the stage with Alexandru Eftimie, Sofia Cianchi, Navid A., and Ting Wang. They got real about how they kicked off their AI journeys (including early blockers), the biggest lessons, what’s changed with AI over the last year, and what’s next on the horizon. To finish, we opened up the floor to questions. One of the most important takeaways: AI is in our hands, and it’s our experiences that lead the way. This is an opportunity to double down on what we do best: creativity, strategic thinking, context, and judgment, and take advantage of this truly transformative moment. Stay tuned for more Summit Week insights 💡 #InsideGetYourGuide #SummitWeek #Culture #Collaboration #Innovation

“We’re using AI to bring people closer to the world, not further away from it. We’re still on a mission to unlock experiences together. Other companies optimize for speed and convenience, but we are optimizing for human connection. That’s how we won the last decade, and it’s how we’ll win throughout the AI transformation.” Our CEO and Co-Founder, Johannes Reck, took to the stage with Malte Kosub, CEO and Co-Founder of Parloa, for a candid fireside chat. They explored Parloa’s origin story, what it means to stay human as automation scales with agentic AI, and the advantages European companies can utilize to win against big US players 🏆 There was a great energy in the room as both speakers laid out this year’s core Summit Week message: “Lead with experience. Advance with AI.” Every event has been a testament to the people, stories, and connections that define GetYourGuide, and a chance to celebrate how AI helps us deliver more unforgettable moments faster than ever before. What a week it’s been! We’ve celebrated milestones, collaborated IRL with our colleagues around the globe, and aligned on our goals as one, dedicated team. Now, we log out and let our hair down. Summit Festival, here we come 💃 #InsideGetYourGuide #Parloa #AgenticAI #SummitWeek

Summit Week is in full swing 🏌️ Yesterday, each department stepped out of their usual routines to come together, learn from one another, and cultivate stronger ways of working. This is a real window into our culture: time set aside to build bridges, be curious, and choose growth over comfort as a team. While each department ran the day in its own way, the purpose was the same across the board: connecting with the people we collaborate with most and building momentum we can carry into the rest of the year. Swipe through for a glimpse of how our teams spent the day, and keep your eyes peeled for more Summit Week highlights 👀 #InsideGetYourGuide #SummitWeek #Collaboration