Director Brand Strategy & Head Office

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

In close alignment with the CBO, orchestrate the definition of PUMA’s future brand strategy:

• Translate the company’s overarching vision into a brand strategy that wins consumers, strengthens brand equity and accelerates profitable growth
• Develop and introduce a brand-related insights hub to inspire and accelerate strategic decision-making that reignites brand momentum (“think tank”)
• In close alignment with the global brand leadership, facilitate the development of the future global brand positioning, architecture, frameworks, priorities and actionable execution plans / toolkits
  
  

Lead by example to demonstrate execution of brand strategy:

• Identify and manage selected cross-category / cross-functional projects that demonstrate how the brand strategy should be execute across categories / markets
• Closely collaborate with the global brand functions that are responsible to ensure that the brand strategy is executed alongside the entire brand calendar and across all categories / markets
• Collect bottom-up feedback resulting from strategy execution and provide required strategic guidance / adjustment of future strategic direction
  
  

Oversee CBO head office as tactical support:

• Act as a senior sparring partner to the CBO by orchestrating priorities, developing and tracking execution of initiatives and targets, managing operational rhythms, developing impactful communications and handling ad-hoc or high-priority requests
• Be the drumbeat of the CBO to plan, prepare and support key stakeholders, meetings / milestones and initiatives
• Lead as “connector” of the Management Board area by effectively driving cross-functional / cross-category collaboration and communication
  
  

Stakeholder Communication & Management:

• Communicate with internal stakeholders from C-level to peers and operational colleagues across the organization to ensure their needs are met and questions are answered
• Present brand strategies and frameworks to various internal parties to drive for high alignment and strategic clarity
• Drive strong alignment and collaboration with Global Commercial organization, particularly Commercial Strategy, ensuring frequent information sharing
  
  

Team Management:

• Build and manage high-performing global brand strategy team that fosters a results-driven and collaborative culture
• Provide strong leadership, development, and supervision to the team, including the definition of clear objectives and resource allocation
• Foster best practice exchanges and maintain close relationship with wider Strategy, Transformation and Head Office teams.
  
  

YOUR TALENT:

• 10+ years of experience in sporting goods industry in strategic brand roles
• Proven leadership experience in agile, fast-paced, international environment
• Consumer-centric strategic thinking & problem solving
• Strong commercial acumen and understanding of brand building
• Extensive stakeholder management abilities
• Proven track record in managing highly complex commercial projects
• Excellent cross-functional influencing skills
• Ability to translate insights into strategic direction.
  
  

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.