So good to meet you Nadia Naffi Ph.D.! Coming from research on how to tackle deepfakes, it was great speak with Nadia this afternoon. We always become so energised after speaking with other passionate people who are trying to solve this problem, particularly through using technology 🚀
We are entering a world where almost anything can be faked. And asking individuals to detect every fake, every time, is not just unrealistic. It is UNFAIR. https://lnkd.in/eQJ9iwGp That is one of the deepest consequences of deepfakes and synthetic media: we are no longer only trying to prove that false content is fake. We are entering a world where real content must increasingly prove that it is real. That shift is profound. It changes the burden placed on institutions, professionals, and citizens. It changes how trust is built. And it changes what societies will need in order to function. Yes, education is part of the answer. It must be. But education alone cannot carry this burden. What we need is a systemic response: education, standards, infrastructures, and tools that help people navigate a world where trust can no longer be assumed. This is why I was genuinely thrilled to meet today with Alicia Scott and Jeppe Nørregaard, co-founders of InReality. https://inreality.io/ We had an important conversation about something that will only grow in value in the years ahead: the ability to guarantee what is real in a world saturated with uncertainty. What I find especially compelling in their solution is that it is built on C2PA and designed to help organizations integrate authenticity and provenance in a seamless, scalable, and accessible way, so they can show that content is authentic and has not been manipulated. Their mission is clear: help organizations and creators guarantee real. The implications are enormous. Education. Health. Politics. Insurance. Finance. Legal contexts. Public institutions and MORE! No single-sector solution will be enough for what comes next. If we want to face a future in which unethical uses of AI become more prominent, the response cannot rest on individuals alone. It has to be systemic. And we will need to do far more than we are doing now. #Deepfakes #SyntheticMedia #Disinformation #DigitalTrust #ResponsibleAI #C2PA #ContentAuthenticity #MediaLiteracy
