Marketplace_Strategic roadmap + project plan

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1	MARKETPLACE STRATEGIC ROADMAP & PROJECT PLAN TIMELINE
14	PROJECT PHASE	PROJECT MILESTONE	TASKS	OWNER	START DATE	DUE DATE	TASK COMPLETION	MONTH -6				MONTH -5				MONTH -4					MONTH -3				MONTH -2				MONTH -1						MONTH 1				MONTH 2				MONTH 3
15	PROJECT PHASE	PROJECT MILESTONE	TASKS	OWNER	START DATE	DUE DATE	TASK COMPLETION	1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	17	18	19	20	21	22	23	24	25	26		27	28	29	30	31	32	33	34	35	36	37	38

16	EXPLORATION	Value proposition	Market definition																															GO LIVE
17			Customer Personae
18			Merchant Personae
19			Competition analysis
20			Differentiation: value proposition
21		Business model definition	Monetize your marketplace
22		Business model definition	Monetize extra services
23		Stakeholder commitment
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25	VALIDATION	Customer & Merchant Journey	Customer Journey Mapping																															GO LIVE
26		Customer & Merchant Journey	Merchant Journey Mapping
27		Marketing & Merchant Strategy	Market positionning & branding
28			Design brief, UX/UI guidelines
29			Marketplace Marketing Strategy
30			Marketplace Merchant Strategy
31		Partners & Suppliers Selection	Architecture & ecosystem mapping
32			Specs & features list
33			Solution + Agency RFP, contractualisation
34			Retroplanning
35		Design Build & Run teams	Build & Run team composition & RACI
36		Design Build & Run teams	Governance: Stakeholders, reporting, escalation plan
37		Business plan Creation	Financial projections: list of costs + revenue estimates
38		Business plan validation
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40	FOUNDATION	Project backlog	Partners & team onboarding																															GO LIVE
41		Project backlog	Detailing & assigning project tasks
42		Development Sprints	Sprint 0, product backlog, prioritization
43			Wireframe, mockups, User tests
44			Developments, QA
45			Stress Test & security audits
46		SEO & Content Strategy	Keywords selection, SEO guidelines
47			Page content creation: home, categories, CMS, aboutus,...
48			Catalog definition: taxonomy, categories,..
49		Onboarding 1st Merchants	Legal: Intermediation contract, GSC
50			Financial: PSP contractualization and set-up
51			Merchants processes & tools: KYC, contracting, onboarding, guidelines, KPIs
52			Kickstart Merchant Recruitment
53		Change Management	Process definition (orders & MP)
54		Change Management	Internal onboarding
55		Launch Plan	Communication and Marketing plan
56		Launch Plan	Detailed com & mkt planning
57		Go Live	Final review, countdown
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59	LAUNCH & SCALING	Day-to-day operations	Website: Content management, Order management																															GO LIVE
60			Merchants: Recruitment, onboarding, moderation, assistance
61			Clients: actions for acquisition, conversion, and retention (content production, searchandizing, social networks, emailing,...)
62		KPIs & Reporting	Performance monitoring: GMV, revenue, conversion rate, bounce rate,…
63			Quality monitoring: NPS, Churn rate, order acceptance rate, Perfect Order Metric,…
64			Marketing actions
65			Analytics (Audience, Acquisition, behaviour)
66		Test & Learn	Make hypothesis
67			Measure success with qualitative and quantitative feedback
68			Analyse
69			Adapt - site content, roadmap, business model...
70		Scaling	Add categories and services, Internationalize
71			Automate processes
72			Marketing automation & SEO
73			Monetize everything
74		Roadmap	Roadmap update based on learnings
75		Roadmap	Development and implementation
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