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Jean Francois Grang a partagé ceciWith everything happening around 𝗖𝗮𝗹𝗔𝗜, I wanted to share my thoughts as the co-founder of the 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘁𝗵𝗮𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗽𝗮𝘆𝘄𝗮𝗹𝗹 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻. We created Purchasely and invented paywall optimization in 2019 because we saw that a lot of money was left on the table by app makers. We had seen a lot of 𝗱𝗮𝗿𝗸 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀 on the Web and also integrated a lot of ad SDKs grabbing way more data than they should. Building Purchasely, we wanted to 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗿𝗶𝗴𝗵𝘁 for the customers and the industry. We knew that if we were making an example it needed to be the right one. 2 rules were at the heart of our decisions: 𝗗𝗼𝗻’𝘁 𝗳𝗼𝗼𝗹 𝘂𝘀𝗲𝗿𝘀, 𝗱𝗼𝗻’𝘁 𝗽𝘂𝘁 𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝘁 𝗿𝗶𝘀𝗸 … even if that leads to losing a potential customer or frustrating an existing one. Back in 2020 we requested the help of Apple to design what would be acceptable by their guidelines to make Paywall testing (which didn’t exist at that time) a legit activity “at scale”. We knew customers would make mistakes, which is why we created a 𝗽𝗮𝘆𝘄𝗮𝗹𝗹 𝗰𝗵𝗲𝗰𝗸 𝘀𝘆𝘀𝘁𝗲𝗺 that enforces basic rules (full price displayed, …) and a reminder of the non enforcable rules (message that we displayed prior to publication to remind App Store rules). That led to 𝟬 𝗽𝗮𝘆𝘄𝗮𝗹𝗹 𝗿𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗼𝘂𝗿 𝗲𝗻𝘁𝗶𝗿𝗲 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 on over 50k paywalls published and 10B views. What is even more important is what you don’t see. Each time a customer has a doubt he reaches out to us and we guide him. When we also have doubts we 𝗮𝗹𝘄𝗮𝘆𝘀 𝗲𝘀𝗰𝗮𝗹𝗮𝘁𝗲 𝘁𝗼 𝗔𝗽𝗽𝗹𝗲 𝗼𝗿 𝗚𝗼𝗼𝗴𝗹𝗲. Questions like - "I’m selling a subscription with my physical good, should I go through Stripe or StoreKit?" - "I want to make donations, should I use Stripe?" - "Can I do pricings by audiences?" - "Can we bypass Apple payments?" We were the first to launch a Stripe app to collect Web subscriptions and later App2Web when it became legal to do it. Whether it was in EU and later in the US with different restrictions. We guided customers, made them 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝘀𝗺𝗮𝗹𝗹 𝗹𝗶𝗻𝗲𝘀 𝗮𝗻𝗱 𝗱𝗼𝘂𝗯𝗹𝗲 𝗰𝗵𝗲𝗰𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗔𝗽𝗽𝗹𝗲 whether we needed to do it on Safari, a WebView or native. We could have them all, asked Apple and knew only one was accepted. What you achieve is the consequences of choices, process and guidelines that you have for you, your company and your customers. Our past engagements resonate even stronger today. Not because an app was rejected but because more than ever, 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗱𝗲𝗮𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝗼𝗺𝗽𝗹𝗲𝘅, 𝗲𝘃𝗲𝗿 𝗺𝗼𝘃𝗶𝗻𝗴 𝘀𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻𝘀 with the fear of missed opportunities and the obligation of moving fasts in a regulatory space (GDPR, Apple Guidelines, Commerce laws …) that is a maze. More than ever we will continue providing: - tools to verify - human to confirm - and a solution to grow … and be in control #CalAI #Apple #AppStore
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Jean Francois Grang a partagé ceci🔥 We roasted 10 billion paywalls. Now we're roasting yours 🫵. Today we're launching 𝗥𝗼𝗮𝘀𝘁 𝗠𝘆 𝗦𝗰𝗿𝗲𝗲𝗻, an AI-powered 𝗙𝗶𝗴𝗺𝗮 𝗽𝗹𝘂𝗴𝗶𝗻 that tells you exactly what's wrong with your screen, paywalls and flows. And fixes it 🩹. Here's what's broken in most teams right now: 🧪 You've run the A/B tests. 📚You have 300 bookmarked posts and a 200-page report you'll never open. ❌ None of it is there when you're actually building. So you paste a screenshot into ChatGPT or Claude. You get three bullet points of generic advice. You ship it anyway. 🛑 That ends today. → Select your screens in Figma → Open the plugin, click Roast → Get brutally specific fixes → Apply in one click → Ship it in two This isn't generic AI. It's trained on billions of real paywall interactions and tens of thousands of A/B tests run by our clients. The difference shows. 🎁 And it's free. No Purchasely account needed. Your paywall has problems. We'll find them. Go get roasted. 🔥 👇 Link in comments #Figma #GrowthDesign #Paywall #ConversionOptimization #ProductDesign #Roast
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Jean Francois Grang a partagé ceci🏆 Win before even publishing. 📈 Increase your chance to get a winning A/B test thanks to our 𝗥𝗼𝗮𝘀𝘁 𝗺𝘆 𝘀𝗰𝗿𝗲𝗲𝗻 Figma plugin. Based on thousands of insights from Purchasely, the leading paywall testing company, provided right inside #Figma. Roast your #paywalls, #onboarding and #winback funnels.Jean Francois Grang a partagé ceciIf you haven't tried it yet, this is your reminder to Roast Your Screen. The AI behind it is trained on 4.1 billion screens served yearly and 600 million monthly users across the world's top apps. How to use it? Select any screen from your app into the plugin and get a full brutally honest audit in seconds. Test it on your onboarding, your paywall, or any other screen you've designed. Still free for now. Link in the comments ↓ Super curious to see what screens you test! #Paywall #Design #ProductDesign #Audit #AI #App #UX
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Jean Francois Grang a partagé ceciHappy Easter 🐣 Looks like Purchasely delivered a little chocolate surprise for kids and grown-ups alike 🍫 Wishing you a sweet and joyful holiday!
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Jean Francois Grang a partagé ceciAnd all this driven by the tons of insights we have of a well performing screen to make that generated screen … the best converting one.
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Jean Francois Grang a partagé ceci🔥 Roast your #onboarding for free with the 👸 Léa Samrani on Purchasely's booth at Appsforum #Lisbon next week.Jean Francois Grang a partagé ceciProduct Growth Advisor Léa Samrani will lead a free onboarding session at Appsforum Lisbon. 📍 Altis Grand Hotel, Lisbon 📅 March 4, 2026 at 3:30 PM 📌 Purchasely booth If onboarding is a priority for your app (should be), don’t miss it. See you there. #AppsForum #Lisbon #Event #Tech #Onboarding
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Jean Francois Grang a partagé ceciThis year we will be everywhere and it starts with Lisbon the 4th and Barcelona the 3rd. We’ve got A LOT of things to show you on Purchasely.Jean Francois Grang a partagé ceciIn Lisbon next week? We’ll be at Appsforum on March 4th at Altis Grand Hotel. If you’re scaling an app, let’s talk. Not just paywalls. Not just A/B tests. The entire App experience. Because growth doesn’t come from one screen but from how onboarding, activation, personalization, and monetization connect. Jean Francois Grang, Laurent Libano, and Hugo Jacquemet will be there, ready to dive into your strategy and challenges. See you in Lisbon. #Lisbon #Event #App #Appsforum #UX
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Jean Francois Grang a partagé ceciOnly one person to say I ❤️ U to but many ways to say it.Jean Francois Grang a partagé ceciValentine’s Day is this weekend! So we gathered a few cool App screens designed by our clients, and powered by Purchasely, to inspire you during this season of love. A great reminder that the whole point for us is to empower marketers, product, and UX teams to express their creativity without barriers. #UI #AppExperience #ProductDesign #AppGrowth #Valentines
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Jean Francois Grang a partagé ceci🇫🇷 LeBonCoin, Le Monde and BackMarket. French leaders joining Purchasely and LeTicket for an inspiring #product event in #ParisJean Francois Grang a partagé ceciWe’re joining product leaders from Le Monde, leboncoin, and Back Market in Paris on Feb 19 for an App Impact Meetup with Le Ticket 🎟. 📍 Maestro (Product School), Paris 2 🕡 6:30–9PM On the agenda: 🌶️ A Hot Ones-style interview of Purchasely 🎙️ A round table on App Experience Optimization 🎟️ Register here: https://luma.com/un2048og Limited spots available. #App #UX #ProductManagement #Tech #Paris #Event
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Jean Francois Grang a aimé ceciSee you there!Jean Francois Grang a aimé ceciExcited to be heading to Business of Apps London this week! 🚀 Looking forward to connecting with fellow app industry professionals, come by the Purchasely booth and see the wonders that our AI agent can do to your in-app experience ✨ See you there! Laurent Pichotzki-Libano Lucija Jelić
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Jean Francois Grang a aimé ceciJean Francois Grang a aimé ceciJust had a VC pull a term-sheet late in the day on one of our startups. After they turned off all other conversations. Days from wiring. As a founder, what can you do? I've learned the hard way to ask these questions prior to signing: - Are we done here? Are you in? - Is there anything left to do from a commercial due diligence standpoint? - Are there any open areas where you or your group are not yet convinced? If you sign a term sheet, you want to make sure that the investor is 'in" barring some really unexpected findings in legal and financial due diligence. That conversation may seem scary but it is essential. Founders often rush to lock terms (and VCs push hard). Don't. Look them in the eye and ask those questions. And once you have gotten a solid answer, do all the corny things like shake hands or give each other a hug. You want that term-sheet to be as close to a full commit as you possibly can. Happy hunting.
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Jean Francois Grang a aimé ceciJean Francois Grang a aimé ceciVoilà ! Apple TV is now live on Amazon Prime Video in France. 🚀 At a time where our shows are resonating more than ever, with critically acclaimed titles like Imperfect Women, Margo’s got Money Troubles and the second season of Your Friends And Neighbors, this is the perfect moment to bring our stories to even more audiences. Thank you jacobo jover castiella and all at Amazon Prime Video! Florie Evrard Joel Quirk Mark Tyler Amanpreet Dosanjh Eugénie Francpourmoi
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Jean Francois Grang a réagi à ceciJean Francois Grang a réagi à ceciExcited to be heading to Business of Apps London this week! 🚀 Looking forward to connecting with fellow app industry professionals, come by the Purchasely booth and see the wonders that our AI agent can do to your in-app experience ✨ See you there! Laurent Pichotzki-Libano Lucija Jelić
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Jean Francois Grang a réagi à ceciJean Francois Grang a réagi à ceci✨ I’ve had the time of my life. ✨ And now, after 10 1/2 years, this is my last day at Freeletics. I can’t believe I’m writing this, but sometimes you make plans and then life has other ideas. And sometimes, an opportunity so big comes along, that you just can’t pass it up. So it’s with a heavy heart, but one completely full of gratitude and fondness, that I’m moving onto the next chapter. There’s no way to put the last decade into words. I will never, ever forget it ❤️ A huge thanks to all the special people for making this ride so incredible and for keeping the bar high and pushing me to grow: Kimberly, Daniel, Confidence, Sandra, Yannick, Vicky, Daniela, Christian, Mina, Lara, Ruben, Guillaume Champeau And a big thanks to my team for being incredible humans. I will never forget you and I’ll always miss you. Mike, Nicholas, Lauren, Yujeong Jo, Marta, Sam, Hermann, Janina, Emily, Anna, Dominik, Sylvain, Ben and too many to list!!! Thanks for the incredible ride. Onwards and upwards 👋🎤 🚀
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Jean Francois Grang a réagi à ceciJean Francois Grang a réagi à ceciLes prix du sponsoring sur Silicon Carne vont augmenter…
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Jean Francois Grang a aimé ceciJean Francois Grang a aimé ceci𝐏𝐨𝐮𝐫 𝐉𝐢𝐧𝐤𝐚, 2026 𝐝é𝐦𝐚𝐫𝐫𝐞 𝐟𝐨𝐫𝐭 : +65% de CA par rapport à 2025, un site web en préparation et une accélération rapide de notre tech. Cette assise nous donne la liberté de parler sereinement de ce qui s'est passé hier. La Cour d'appel de Versailles nous a condamnés à 200 000 € au bénéfice de Leboncoin, sur le fondement d'une directive européenne de 1996. Ce texte avait été créé pour défendre les Européens face aux innovations américaines et protéger les accès payants des annuaires et autres catalogues. 30 ans plus tard, Leboncoin ouvre l'intégralité de ses 89 millions d'annonces à ChatGPT mais le refuse à des acteurs français comme Jinka. Cette situation nous permet de poser la question au législateur : à l'heure de l'AI Act, cette loi est-elle toujours adaptée à la protection des entreprises et consommateurs européens ? Nous pouvons mener ce combat sans risque pour l'entreprise. Mais que dire des prochains « Jinka » qui n'auront plus l'opportunité de trouver au sein de l'Europe un terrain favorable à leur développement ? #ia #frenchtech #proptech
Expérience et formation
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Purchasely
Voir toute l’expérience de Jean Francois
Découvrez son poste, son ancienneté et plus encore.
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Publications
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Table ronde - L’Entreprise numérique : réseaux sociaux et mobilité
Les assises de l'AUSIM 2012 - Maroc
Voir la publicationParticipation à la table ronde "L’Entreprise numérique : réseaux sociaux et mobilité"
Autres participants :
- Antoine Colin De Verdière, Directeur Digital & Mobile Enabler Groupe Devoteam
- Abdeljaouad BENHADDOU, DSI de LYDEC
- Asmaâ Fenniri, Manager Multimédia INWI -
Les petits génies français des "apps"
Le Journal Du Dimanche
Voir la publicationDes entrepreneurs se sont lancés sur le créneau des applications pour mobiles avant que le secteur n'explose. Ces pionniers deviendront-ils les nouveaux seigneurs du Net?
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Mobile Applications 3 years later. Which mobile strategy for which company?
Roularta Seminars
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Architecture for Mobile Application - Conference
GSE Architecture
Autres auteurs -
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iPhone, passer à l'ère post-gadget en Entreprise
Université du SI
Voir la publicationAu moment de cette session, Apple sera en passe de fêter les deux ans de son AppStore. En deux années les indépendants et éditeurs se sont ouverts un nouveau marché mais rares sont les entreprises à avoir sauté le pas de manière significative.
Alors oui toutes ont leurs applications pilote, mais elles exploitent rarement le potentiel que peut apporter le SI et ses services. Ces applications sont un premier pas dans un nouvel univers qu'est le développement mobile mails il est maintenant…Au moment de cette session, Apple sera en passe de fêter les deux ans de son AppStore. En deux années les indépendants et éditeurs se sont ouverts un nouveau marché mais rares sont les entreprises à avoir sauté le pas de manière significative.
Alors oui toutes ont leurs applications pilote, mais elles exploitent rarement le potentiel que peut apporter le SI et ses services. Ces applications sont un premier pas dans un nouvel univers qu'est le développement mobile mails il est maintenant temps de passer à la vitesse supérieure en ouvrant sa DSI au mobile.
Comment ?
Projetez-vous dans un univers connecté anytime / anywhere. Identifiez les concepts porteurs dans un tel contexte de mobilité. Profitez de la maturité des frameworks, usines de développement, outils de tests pour industrialiser, pérenniser et accélérer vos développements. Construisez votre plateforme de services mobiles adaptée à l'iPhone, mais aussi à tous les autres terminaux. Laissez parler votre innovation et votre créativité. -
Applications nids d'espions
Le Journal du Dimanche
Voir la publicationElles s'immiscent, à notre insu, au cœur de nos smartphones. Objectif : récupérer nos données personnelles… pour les monétiser.
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Quelle stratégie mobile pour l'entreprise ?
Université du SI
Voir la publicationWindows Phone 7, Bada, Symbian, RIM, Palm,... mais aussi Android et iOS !
L'offre de systèmes mobiles n'a jamais été aussi variée et aussi compétitive. Alors comment tirer parti de ces nouvelles opportunités et de ces nouveaux usages ? Comment faire les bon choix pour son entreprise ?
- Investir sur tout ? Impossible de maintenir autant de compétences !
- Attendre ? Je ne veux pas accuser de retard sur mes concurrents !
- Se limiter à l'iPhone ? Je ne peux pas me le…Windows Phone 7, Bada, Symbian, RIM, Palm,... mais aussi Android et iOS !
L'offre de systèmes mobiles n'a jamais été aussi variée et aussi compétitive. Alors comment tirer parti de ces nouvelles opportunités et de ces nouveaux usages ? Comment faire les bon choix pour son entreprise ?
- Investir sur tout ? Impossible de maintenir autant de compétences !
- Attendre ? Je ne veux pas accuser de retard sur mes concurrents !
- Se limiter à l'iPhone ? Je ne peux pas me le permettre pour toucher le grand public !
- Parier sur le Web Mobile ? Je me coupe de l'effet halo des AppStores !
- Acheter une solution éditeur ? Ne vais-je pas niveler par le bas l'expérience utilisateur ?
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Très peu d'applications atteignent le Top 50 de l'AppStore
ITweb.tv
Voir la publicationInterview de Jerome Bouteiller sur notre solution App Stories (précédemment Storeslytics) et les vrais chiffres de l'App Store.
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