RADII

China is now ranked #2 globally in soft power. What’s driving this shift? In the latest ShanghaiZhan Podcast , RADII founder Brian A. Wong unpacks the forces behind China’s growing global influence—highlighting how cultural momentum is increasingly shaped by both institutional support and grassroots participation. One emerging signal is the rise of “Chinamaxxing”—a trend where global audiences are actively engaging with Chinese culture, content, and lifestyle in ways that feel personal and self-directed. This convergence is reshaping how influence travels, with cultural expression moving across borders at high speeds, digital platforms amplifying new voices and narratives, and a new generation redefining how China is experienced globally. Listen to the full conversation: https://lnkd.in/g-KMJGqS #China #SoftPower #Chinamaxxing #Culture #GlobalTrends #RADII #Chinesetimeinmylife Alexander Lendrum Bryce Whitwam, PhD JiaYun Yan

If you’re wondering what’s keeping Hollywood up at night these days, here’s a hint… 😅 ByteDance’s latest AI video model, Seedance 2.0, is generating cinema-quality video with startling realism — to the point where parts of Hollywood are quietly asking whether the future of filmmaking just got outsourced to an algorithm. In RADII’s latest piece by contributor Richard Lai, we dive into the fast-moving world of AI-generated video — where creativity, chaos, and controversy collide. Whether you’re in media, tech, or just curious about where generative AI is headed next, find out why everyone is suddenly talking about ByteDance's latest release. Read here: https://lnkd.in/gi5bbGvj Would love to hear what you think — opportunity or disruption? 🎬🤖 #AI #GenerativeAI #Deepfakes #Hollywood #Technology #FutureOfContent #seedance2.0 #bytedance

As we gear up for the Year of the Fire Horse, the energy already feels different. Tomorrow, the calendar turns. 马 (mǎ) has long symbolized speed, momentum, and forward motion. It’s also one of China’s most common surnames, ranking 13th nationwide, a character woven into history and everyday life, not just the zodiac cycle. So, what to expect in the Year of the Horse? It’s giving uplifting energy, speed, strength, and forward motion. This year, RADII will keep you plugged into the latest trends, sharing Asia through our curated lens. The Year of the Horse brings us that same drive, but with more horsepower and more stories that matter. We’ve got plans we can’t wait to share with you. Drop a comment and let us know: what new culture movement or trend are you betting on this new year? 新年快乐. See you on the other side. #Radiimedia #Radii #YearOfTheHorse #ChineseNewYear2026 #马年

As we approach the Lunar New Year, we’re releasing our A–Z of Chinese Trends that defined the Year of the Snake. This report maps the cultural shifts, consumer behaviors, and digital moments that shaped Chinese youth culture over the past year, from fashion and food to platforms, memes, and emerging formats. It’s designed as a practical reference for anyone working across culture, media, or brands in and around China. The report also opens with a letter from our founder, Brian A. Wong, reflecting on why RADII was built in the first place and why making contemporary China accessible, human, and legible to a global audience feels more urgent than ever. Download the full report here: https://lnkd.in/g2P2RS38 #radiimedia #china #chinese #trendreport #trends #subcultures #marketing #brands

China’s youth culture is having its moment on the global stage. From digital platforms and subcultures to fashion, video games, and everyday aesthetics, a new generation is shaping how culture travels, evolves, and resonates beyond China’s borders. What’s driving these shifts beneath the surface? How do social pressure, technology, platforms, and creative adaptation converge to produce the trends we’re seeing today? In our latest Viewpoints piece, RADII founder Brian A. Wong unpacks the forces shaping Chinese youth culture from the ground up — and examines how this creative energy is beginning to influence global Gen Z communities, cultural industries, and the way the world engages with contemporary China. Read the full article here: 👉 https://lnkd.in/gfzay-Bn #RADII #ChineseYouthCulture #GlobalTrends #GenZ #DigitalCulture Lysa W. Arnold Ma Jeremy Koh Andy Nguyen Rick Louie Matthew Bossons Josh Feola Adan Kohnhorst

We're thrilled to announce that the RADII Instagram community has officially surpassed 200,000 followers! A massive thank you to every one of you for being part of this journey. But this milestone isn't just a number; it's a reflection of the strategy and purpose behind everything we do. Hot take: Building a community isn’t hard because of the work. It’s hard because of how misunderstood it is. People see posts. We see purpose. People see trends. We see cultural timing. People see captions. We see communication. People see followers. We see a community engagement. Our strategy has always been to live inside a world that never stops moving—where creativity meets strategy, and instinct meets insight. We’re not just posting; we’re building communities, crafting narratives, and making people care. That’s the heartbeat behind our growth. For Brands or Marketers: If you're ready to move beyond "just posting" and want to create meaningful content and events that build genuine connection, let's work together. DM us to start the conversation about how your brand can become part of our narrative. Get inspired: https://business.radii.co For Creators, Writers and Forward Thinkers: To celebrate our community, we want to amplify more voices from it. We're officially launching #Viewpoint, a new column for personal essays and sharp analysis on creativity, experience, and youth culture. If you have a perspective to share, we want to hear from you. Interested in contributing to "Viewpoint"? Send your pitch and a brief bio to our editorial team at editor@radii.co with the subject line "Viewpoint Submission." Let's continue shaping the future of culture, together. #RADII #200kFollowers #SocialMediaStrategy #ContentStrategy #YouthCulture #CommunityBuilding #BrandPartnership #ContributorsWanted #Marketing #Media

🇨🇳 From mythic heroes to microtrends — Chinese culture is having a global moment. From #NeZha2 breaking box office records and Black Myth: Wukong electrifying gamers, to Haidilao’s global expansion, #HeyTea’s lifestyle branding, and #NIO redefining EV design, China’s creative power is everywhere. Add the viral pull of #TikTok, #Temu, and #RedNote (小红书)—and you have a cultural wave that’s as much about innovation as it is identity. On November 20th, RADII’s founder Brian A. Wong joins the Global Institute For Tomorrow (GIFT) for their panel discuss titled, “From ‘TikTok Refugees’ and the Hanfu Movement to Statecraft: The Forces that are Shaping Chinese Culture Now”—exploring how history, statecraft, and self-expression are shaping China’s evolving global influence. 🎟️ Learn more about the conference and tune in: 👉 https://lnkd.in/g2huSnkv This should be a fascinating conversation. Chandran Nair Ken Chan Thomas G. Tsao Jake Fisch Lawrence Ng Robert Roche

We’re thrilled to launch SLICE FOR A SLICE, a new RADII original series spotlighting Asia’s most inspiring creatives through intimate, fireside-style conversations — all over a shared slice of pizza. 🍕 For our inaugural episode, we sit down with MC Jin — hip hop icon, actor, and one of the first Asian rappers to break into the U.S. mainstream. From his Ruff Ryders days to launching a new clothing brand and stepping into stand-up comedy, Jin opens up about reinvention, roots, and creative legacy. 🎬 Full video coming soon on RADII’s YouTube channel, stay tuned! https://lnkd.in/eTUX-g7T #RadiiMedia #SliceForASlice #MCJin #CulturalCreatives #Storytelling #AsianTalent #CreativeJourneys #InterviewSeries

We're #hiring a new Business Development Associate in Hong Kong SAR. Apply today or share this post with your network.

📣 We're hiring!! Business Development Associate 📣 RADII is seeking a strategic, results-driven Business Development Associate to help grow our global partnerships and revenue streams. If you get excited about digital media, are culturally fluent in Asian youth culture, and thrive at the intersection of creativity and commerce — this will be an exciting role for you to pursue your passion and grow with the company! This full-time role will focus on: - Building and expanding brand and agency relationships - Designing and executing revenue-generating campaigns - Collaborating cross-functionally with content, studio, and product teams - Exploring new business models across sponsorship, affiliate, and ecommerce Ideal candidates bring: ✔️ 4+ years in digital media or agency business development ✔️ Deep understanding and passion for understanding international and Asian youth trends ✔️ A strong track record in sales, partnership growth, and client management ✔️ Fluency in English; Mandarin preferred Join us as we tell the stories shaping a new generation of culture! 🔗 More info: https://business.radii.co/ Apply here: https://lnkd.in/g2Z8fQhh