GLAM/Newsletter/February 2026/Contents/Poland report
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Wikipedia in Cultural Marketing at Crash Mondays Warsaw
Wikipedia in Cultural Marketing at Crash Mondays Warsaw
In February, Wikimedia Polska was represented at the Warsaw edition of Crash Mondays, a community-driven event series dedicated to marketing, communication, and digital trends. Organized in several Polish cities, the meetings bring together practitioners for short presentations and discussions focused on practical insights.
The Warsaw event was dedicated to marketing in culture. Kamila Neuman, Open Culture Manager at Wikimedia Polska, presented More than Social Media: Wikipedia in Cultural Marketing, highlighting Wikipedia’s role as a trusted knowledge platform in an online environment increasingly shaped by large language models. The presentation showed how cultural institutions can strengthen visibility and credibility by sharing verified knowledge and media through Wikimedia projects.
Other speakers included Elżbieta Ofat, who discussed strategic transformation and contemporary branding in cultural institutions, and Lena Mitek, Creative Director at LNV°ST, who reflected on the realities of building and testing brand identity across audience touchpoints.
Many thanks to Weronika Modzelewska and the entire Crash Mondays Warsaw team for the invitation and for creating such an inspiring space for knowledge exchange.
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