Amid information overload and declining trust, more purchase journeys are happening on Reddit than ever before. To help retailers and ecommerce businesses reach these shoppers more easily and effectively, we’re launching several new shopping tools to enhance the Dynamic Product Ads (DPA) experience on Reddit.
Heading into Shoptalk 2026 today, Reddit’s shopping momentum is clear: we’ve seen a 40% year-over-year increase in the number of high-intent shopping conversations on the platform.1 What’s more, Reddit drives buyer confidence–84% of shoppers on Reddit feel more secure in their purchases after researching products on the platform.2 Finally, Fospha’s The State of Retail Commerce 2026 study found that businesses that scaled their investment in Reddit saw cost per purchase improve by 34% and increased ROAS, but there’s still untapped opportunity: this research also identifies Reddit as the most under-valued channel in the media mix.
We’re helping businesses tap into this behavior and drive growth, with Reddit DPA driving an average of +91% higher ROAS year-over-year in Q4 2025. Brands like Canada Goose and Liquid I.V. have driven performance efficiency with DPA:
"Since launching Reddit DPA in April 2025, we’ve seen a transformative shift in our lower-funnel efficiency for Liquid I.V.” said Karilyn Anderson, VP of Media and Retention at Liquid I.V. “Despite being a newer placement for us, DPA has already generated 33% of our total platform revenue. Most impressively, it is outperforming our other conversion campaigns by 40%, all while maintaining engagement levels on par with our top-tier prospecting efforts."
Improve discovery with Collection Ads and Reddit-unique overlays
Businesses bringing their catalog to Reddit can now show up in more compelling, creative ways at the moment customers are making purchase decisions with new Collection Ads.
Collection Ads allow businesses to lead with a lifestyle hero image paired with shoppable product tiles in a single DPA carousel, creating a bridge between discovery and purchase. Early advertisers following our best practices are seeing a 8% lift in ROAS with Collection Ads.
We are also testing Reddit-unique Community and Deal overlays, which bring Reddit-unique content into the ads experience. Community overlays indicate products that are already resonating on Reddit, like "Redditors' Top Pick,” while Deal overlays automatically call out discounts and sale pricing–surfacing the insights shoppers are looking for without extra lift from advertisers.
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Get started easily with Shopify
Our new Shopify integration (now in alpha) simplifies catalog and pixel setup, enabling frictionless onboarding for new DPA advertisers. With Shopify on Reddit, businesses can automatically identify which products to show to the right user, in the right context to drive desired outcomes.
For over 20 years, Reddit has been where the world comes to talk; now, it’s where the world comes to buy. We’re excited to continue to build on Reddit’s shopping solutions and help businesses reach high-intent users on the platform.
Interested in learning more? Come visit us at Shoptalk in Breakers E on Level 2 or reach out to your Reddit Sales Rep.
- Source: Reddit Insights powered by Community Intelligence, Global, 2024 vs 2025; posts with CI score >0.8 inside the “shopping” entity
- Source: Reddit, United States, "Let’s talk about your purchases & Social Media", n=1,004, A18+, monthly Reddit users, Attest panels, February 2026, Question: "After researching brands or products on Reddit, how much more confident did you feel about your purchase decision?", Platforms: Reddit, Facebook, Instagram, X, TikTok, Pinterest, Discord, Snapchat, Youtube.
