Leverage mixed methods research without the complicated tech stack. Build your own surveys, test attention and emotion, and select a panel or sample methodology – all in one place. Whatever your goals in the market, we partner with you to launch research optimized for your objectives.
RIWI goes beyond the obvious to uncover what people consciously say and what they unconsciously feel. As an all-in-one research platform, we blend explicit and implicit data collection, enabling you to capture the full spectrum of consumer insight: from stated preferences to subconscious drivers.
We blend the right methodologies for your goals. Whether you’re validating a product concept, optimizing sensory experiences, or exploring unmet needs, RIWI adapts to your objective with the best-fit combination of techniques, sample, and panel access.
Imagine if you could reliably predict your product’s performance on store shelves, or emerging consumer trends in China. Imagine if you could accurately understand your consumers’ gut reactions to a packaging change, a new launch or message.
If you knew these things, how would it change your strategy, your product development or your go-to-market plan?
Most teams adopt Implicit Association Testing (IAT) in the same way they adopt a new scale or respond to a last-minute client request: it may be tacked onto an existing...
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Francesca Recanatini
Lead Economist Governance, The World Bank
Julian Egan
Director of Advocacy and Communications, International Alert
Gina S. Lentine
Senior Program Officer, Freedom House
Bryan Smith
CEO, THINKDATA
Farhaan Ladhani
CEO
