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Attention is the world’s rarest commodity – make your packaging’s 5 seconds count.
RIWI helps brands design packaging that wins in-the-moment and in memory by combining traditional research with neuro-enriched measurements.
Stand Out On Shelves & Sites
Leverage eye-tracking and shelf-testing to pinpoint what grabs attention and what gets missed.
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Communicate Quickly & Clearly
Test comprehension and product and brand association with implicit and behavioral insights.
Drive Choice
Leverage mental availability and biometrics to understand what’s persuading (or confusing) shoppers.
RIWI Package Testing Methodology
For packaging performance beyond shelf standout, brands need insights beyond the obvious. Truly optimized packaging communicates fast, triggers the right feelings, and builds structures that make your brand easy to choose, both now and later. RIWI’s 5-part methodology measures what people notice, understand, feel, and link to your brand, so you know why your packaging works (or doesn’t), and what to change. Designed for how people actually buy: in seconds, with imperfect attention, and based on mental availability.
Measure Shoppability & Desirability
How instinctively appealing is a package? Will it attract attention, drive purchase intent and justify its price?
RIWI’s integrated implicit association testing measures the non-conscious links consumers make with your product and packaging, revealing its aesthetic appeal, impact on perceived quality, emotional impact, relevance, and reflection of brand values. Surveys, facial expression analysis, eye-tracking, and price-sensitivity measurements combine to provide a holistic evaluation of packaging shoppability and desirability, plus practical diagnostics for performance optimization.
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Own The Buying Moments
For today, and for tomorrow.
Packaging doesn’t just need to perform at shelf. It needs to build the implicit and explicit associations that make your brand the obvious choice later. In crowded categories, selection and superiority come from packaging distinctiveness, supported by mental and physical availability. RIWI’s platform identifies and maps Category Entry Points (CEPs), and combines response-time testing, attention metrics, shelf-testing, mental availability measurements, and biometrics to reveal what’s persuading shoppers (or confusing them), clearly defining potential opportunities for improvement.
Integrated Sample & Speed
Launch self-serve projects in minutes, or run full-service sprints.
RIWI’s platform integrates audience options that are flexible, fast, and quality-first. Design and field in minutes by connecting your own panel or leverage a variety of recruitment options best suited to your research objectives. RIWI recruits using a variety of river and panel methods including our proprietary web-intercept technology, automated sampling, RDD, and via our panel partners. If time or scale is of the essence, boost your results with synthetic sample options.
LEARN MORE ABOUT RIWI AUDIENCES
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Flexibility To Help You Go Beyond The Obvious
Test Your Concepts & Designs
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Packaging design & redesign
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Shelf standout & attention
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Comprehension & claims clarity
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Brand asset recognition
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Ecommerce performance
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Memory & mental availability
Blend Methodologies
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Quantitative and qualitative surveys
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A/B and semantic differential testing
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Implicit association testing
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Shelf and website testing
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Eye-tracking and biometric tasks
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Behavioural and sensory insights
