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Sell on Amazon: Start Selling Online Today!
For a limited time only, Professional accounts are now available with no monthly subscription fee
Get started with AED 175,000 in incentives
New Seller Incentives
Get up to 5% back on your first AED 3,500,000 in eligible branded sales through your first year until reaching AED 175,000 in bonus value*
AED 3,500 credit to create Sponsored Products ads
New Selection Benefits
Get reduced 5% referral fees for up to 120 days when you're first to list Prime-eligible products in UAE
Free monthly storage for your first 30 units of new-to-FBA products for up to 90 days
*Only applicable if you enrol your brand in Amazon Brand Registry
Join the DET X Amazon Accelerator program and unlock exclusive benefits worth AED 2,000 in advertising credits plus 6 months of FREE professional support to launch your business on Amazon.ae.
Over AED 175,000 in incentives
Amazon selling programme
Your incentive
How to get
FAQs
How are eligible branded sales calculated?
An eligible branded sale is an order from ASINs associated with the brand for which you are the first brand owner in the United Arab Emirates. The Brand Owners’ bonus is calculated on the final item price after any promotions or discounts, but before shipping and tax.
Can I receive both the New Selection discount and the New Seller Incentives Brand Owners’ bonus?
For new brand owners that are eligible for both the New Seller Incentives and the New Selection discount (once available) in the United Arab Emirates, the New Seller Incentives Brand Owner’s bonus will apply first. You will receive the New Seller Incentives Brand Owners’ bonus for one year after eligibility is determined, or for up to a total of AED 175,000, whichever comes first. After this, you will qualify for the New Selection discount (if eligible). New Seller Incentive program discounts cannot be stacked or used in combination with other bonuses, rewards, promotions, or rebates offered by Amazon, including the New Selection discount unless expressly confirmed by Amazon to you in writing or via your Seller Central account.
FAQs
How is New-to-Prime Benefit calculated?
The New-to-Prime Benefit is calculated using the referral fees applicable for the product category to bring down the effective referral fee rate to 5% for eligible product categories. This discount is applied to the referral fees component of eligible ASIN sales. For example, if your item costs AED 100 and your product category has an 8% referral fee, you would normally pay AED 8 in fees. With the program discount, we reduce this by 3% (AED 3), meaning you only pay AED 5 in referral fees. Each time you make a sale with this New-to-Prime Benefit, one unit is deducted from your available discount-eligible units.
Where can I track my benefits for the program?
After enrollment, you'll have access to the FBA New Selection dashboard. The dashboard shows your engagement with the program, including the benefits that you receive and the ASINs that qualify.
Why sell on Amazon?
Reach millions
Brand owners and resellers. Fresh new startups and Fortune 500s. They all sell on Amazon for a reason: millions of customers shop our stores worldwide.
Deliver stress-free
Whether you choose Fulfillment by Amazon (FBA) or Amazon Easy Ship, let us manage shipping your products, returns and customer service. You can take care of shipping yourself too by opting for self-ship.
Make money
The cost to sell in Amazon stores depends on which category of products you sell, and how you plan to fulfill orders. The options are flexible, so you can find what works best for your business and goals.
Amazon gives us to ability to act like a big brand. They provide all the big traffic to us and we're set up to provide our best-in-class products to those people.Charlie Wright
CEO
Amazon gave us the opportunity to reach customers we never imagined we could, and today we have a better understanding of what our customers want and value.Mohamed Essa Al Ghurair
CEO
Amazon has helped us promote premium local products across the region and we are proud to see Emirati products being delivered to the world.
How to sell on Amazon?
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