New Seller Incentives: New sellers can get 25% off fulfillment costs on the first 100 units shipped with MCF. They can also enjoy credits for shipments into the Amazon fulfillment network and free storage and customer returns. See all incentives
Multichannel Fulfillment
Fulfillment across multiple sales channels
Use your Fulfillment by Amazon (FBA) inventory to fulfill customer orders from other sales channels—including your own website.
Forrester report: Online retailers are outsourcing fulfillment to meet demand for fast delivery
As the demand for faster and more reliable delivery has continued to grow, online businesses are turning to third-party logistics (3PL) providers to help optimize fulfillment. Access this Forrester Consulting thought-leadership report—commissioned by Amazon and based on a survey of 300 ecommerce leaders—to learn how outsourcing fulfillment can give you a key competitive advantage, drive revenue growth, and reduce operating costs.
Why Amazon Multichannel Fulfillment?
Amazon Multichannel Fulfillment (MCF) provides fast, reliable fulfillment for multiple ecommerce sales channels in as fast as two days. It’s part of a fully automated set of services we call Supply Chain by Amazon.
Get fast, trusted fulfillment
Grow your business with fast delivery speeds for your sales channels beyond Amazon. Get orders delivered in two business days (Expedited) or three business days (Standard) from click to delivery.
Enjoy simple, predictable pricing
Transparent fulfillment costs that include picking, packing, and shipping—no long-term contracts or hidden fees. Eligible sellers may also benefit from additional discounts. That means you can grow your business beyond Amazon for less.
Connect with other ecommerce channels
Choose from 100+ prebuilt and developer-friendly integrations like Shopify or WooCommerce—or build a custom integration.
Streamline your inventory
Save time and money by using one pool of inventory for multiple sales channels. See all your stock levels in one place.
Provide real-time delivery estimates
Display delivery-date estimates on your product detail pages with the MCF fast badges feature, which can help you increase conversion and sales on your website.
Get up-to-the-minute tracking
Provide a first-class customer experience with real-time tracking from our fulfillment centers to customers‘ doorsteps. Monitor delivery speed and on-time data to keep improving.
What sellers are saying
Wyze improved click-to-delivery speeds by over 50% with MCF
"When we worked with MCF, we were very happy with what that did for us in terms of fulfillment times. We've been able to half the time between the click to delivery of our products."
Rob Johnson
Principal Ecommerce Leader, Wyze
Featured content
Discover how you can transform your order fulfillment with Amazon Multichannel Fulfillment
Frequently Asked Questions
What is multichannel fulfillment?
Multichannel fulfillment lets you use one fulfillment network to pick, pack, and ship orders for multiple sales channels. You can sell on your website, other online stores, and social medial, fulfilling those orders from one place.
How does multichannel fulfillment work?
With multichannel fulfillment, you store your products in one fulfillment network. When orders come in from multiple sales channels, the network picks, packs, and ships them directly to customers. That means you manage one pool of inventory instead of separate stock for each channel. Amazon Multichannel Fulfillment (MCF) is one example. You send your inventory to the Amazon fulfillment network, and Amazon fulfills orders for multiple sales channels.
Can multichannel fulfillment scale with my business?
Yes. Multichannel fulfillment can handle busy seasons and sudden jumps in orders without extra work on your end. For example, if your holiday sales spike, you don't have to worry about hiring more staff or finding more warehouse space if your fulfillment provider handles that for you. Because your inventory is shared across the network, orders from multiple channels can be filled from wherever stock is available. Make sure you keep enough inventory on hand to cover demand across all your connected channels.
What are the common methods of ecommerce fulfillment?
The most common methods are self-fulfillment, third-party logistics (3PL), dropshipping, and hybrid fulfillment. With self-fulfillment, you store, pack, and ship orders yourself. With a 3PL, you send your inventory to a fulfillment provider, and they handle the rest. Amazon Multichannel Fulfillment (MCF) is one example of a 3PL. With dropshipping, a supplier ships products directly to customers, so you never hold inventory. Hybrid fulfillment combines two or more of these methods based on your needs.
Fulfillment across multiple sales channels
*A Professional selling account is $39.99/month + selling fees. Learn more
