Daredevil Michelle Khare lives life to the extreme in Challenge Accepted, amassing more than 6 million followers and more than 1 billion views. Across the show, you’ll see Michelle attempt everything from Tom Cruise’s Deadliest stunt to Harry Houdini’s water torture cell to trying to earn a black belt in taekwondo in only 90 days. Michelle hopes to prove that with enough dedication and failure, anything is possible.
Michelle’s work has earned multiple Streamy Awards, including Show of the Year, and has been featured in The New York Times, Forbes,Vogue India, and more. In 2025, Challenge Accepted made history successfully petitioning to join the Primetime Emmy® ballot. Michelle was named a TIME100 honoree for her impact as a creator and storyteller.
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Transcripts
SELECTED RESOURCES FROM THE EPISODE
- Connect with Michelle Khare:
Website | YouTube | Instagram | Threads | Twitter | Facebook | LinkedIn
Podcasts & YouTube Shows
Selected Challenge Accepted Episodes
- I Trained Like a Black Belt for 90 Days
- I Trained Like a NASA Astronaut
- I Tried FBI Academy
- I Tried Houdini’s Deadliest Trick
- I Tried Secret Service Academy
- I Tried Tom Cruise’s Deadliest Stunt
Cold Emails: Best Practices
1. Subject Line
Your subject line should establish credibility, relevance, or a real mutual connection immediately.
Good Options
- Collaboration with [Name / Brand / Project]
- [Your Name] x [Recipient / Company]
- Referral from [Mutual Contact] | [Your Name]
- For [Recipient] via [Mutual Contact] | [Your Name]
Rules
- If you have a real mutual connection, put it first.
- If you do not have big numbers, use your strongest real credibility marker: institution, publication, notable past work, relevant partnership, role, or a strong example of work.
- Do not exaggerate or invent a connection.
2. Greeting
Default to respectful and slightly formal.
Use
- Dear [Name],
- Hello Mr./Ms. [Last Name],
- Hello [Name]
Avoid
- “Yo, Ferriss”
- “Hey bro”
- Fake instant familiarity
3: Paragraph 1: Who You Are + Why This Matters
Keep this to two sentences max.
Sentence 1:
Who you are, plus one clear line of legitimacy.
Sentence 2:
Why you’re reaching out, and ideally what you are offering the other person.
Template
My name is [Name], and I’m [role] at [company/project], where we [one-line credibility marker]. I’m reaching out about [specific opportunity], which I believe could be valuable to you because [clear benefit].
Important
- Do not make the recipient click around just to understand who you are.
- The email itself should carry the basic credibility.
- Hyperlinks can support your point, but they should not do all the work.
4: Paragraph 2: The Idea
Again, keep this to two sentences max.
This is where you explain:
- what you want to do
- why it is relevant to them
- why you are a serious person who has done the homework
Template
I’ve been following [specific work / initiative / project], and I think there is a strong opportunity to [specific collaboration or angle]. My hope would be to [briefly describe scope], in a way that is useful for your team and worthwhile for your audience / recruiting / brand / mission.
This paragraph should make them think:
“This person understands what we do.”
5: Paragraph 3: Clear Call to Action
Keep this to two sentences max.
Be specific. Do not ask vaguely to “discuss something.” Do not bury your phone number in the signature.
Template
Would you be open to a quick call next week to see whether there’s a fit? Feel free to call or text me directly at [number].
You can also add:
Happy to keep it to 10 minutes. (If you promise 10 minutes, keep it to 10 minutes.)
6. Easy-Out Line
Use this at the end:
If you’ve read this far, I really appreciate it. And if you’re too busy to get back to me, I totally understand.
Best Practices
- Keep the body short: three short paragraphs, roughly two sentences each
- Show credibility early
- Make the value to them explicit
- Make the ask specific
- Hyperlink intelligently, but do not rely on links alone
- Avoid attachments unless they are absolutely necessary
- Include your phone number explicitly
- Put the phone number in the final sentence, not buried in the signature
- Use a clean signature
- If you promise 10 minutes, keep it to 10 minutes
Follow-Up Rules
- Send one follow-up only
- Wait about a week
- Do not keep sending “bumping this up”
- If they do not respond, move on
Sample Email
Subject: For [NAME] via [MUTUAL CONTACT] | Collaboration with [COMPANY]
Dear [NAME],
My name is [YOUR NAME], and I’m the [ROLE] at [COMPANY], where we [ONE-LINE CREDIBILITY MARKER]. I’m reaching out about a potential [FEATURE / COLLABORATION / PROJECT] because I think it could introduce your work to a highly relevant audience that would genuinely care about it.
I’ve been following [THEIR TEAM / THEIR PROJECT / THEIR WORK], and I think there is a strong opportunity to turn it into a concise, high-quality piece that is both accessible and accurate. My hope would be to [DESCRIBE THE SCOPE], in a way that is useful for your team and worthwhile for your audience / brand / recruiting / mission.
Would you be open to a quick call next week to see whether there’s a fit? Feel free to call or text me directly at (555) 555-5555.
If you’ve read this far, I really appreciate it. And if you’re too busy to get back to me, I totally understand.
Best,
[YOUR NAME]
[ROLE]
[COMPANY]
Books
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim & Renée Mauborgne
- The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman by Timothy Ferriss
- The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life by Timothy Ferriss
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
- The Great CEO Within: The Tactical Guide to Company Building by Matt Mochary
- Lateral Thinking: Creativity Step by Step by Edward de Bono
- Levels of the Game by John McPhee
- Originals: How Non-Conformists Move the World by Adam Grant
- Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott
- Save the Cat!: The Last Book on Screenwriting You’ll Ever Need by Blake Snyder
- Six Thinking Hats by Edward de Bono
- The Year of Living Biblically: One Man’s Humble Quest to Follow the Bible as Literally as Possible by A.J. Jacobs
Films & TV Shows
- America’s Funniest Home Videos
- Avatar
- Casablanca
- Disaster Movie
- Downton Abbey
- Free Solo
- Karma
- The Language Master
- Logan
- Mary Poppins
- McMillion$
- Mission: Impossible – Rogue Nation
- The Office
- Scary Movie
- Skyscraper Live
- Snitch
- Super Size Me
- Survivor
- The Tim Ferriss Experiment
- Trial By Fire
- Twilight
- Wick Is Pain
People
- Grant Achatz
- Alex Honnold
- David Blaine
- Richard Branson
- Arthur C. Brooks
- Steve Brown
- Dave Camarillo
- Jack Canfield
- Bing Chen
- Jimmy Chin
- Colin and Samir
- Tom Cruise
- Edward De Bono
- Albert Einstein
- Marcelo Garcia
- Adam Grant
- Hank Green
- Aniela Gregorek
- Jerzy Gregorek
- Bill Gurley
- Harry Houdini
- Tom Holland
- A.J. Jacobs
- Dwayne Johnson
- Mindy Kaling
- Kevin Kelly
- Garrett Kennell
- Vivek Khare
- Nick Kokonas
- Dan Little
- Mike Maples, Jr.
- Robert McKee
- John McPhee
- Lorne Michaels
- Anaïs Nin
- B.J. Novak
- Jeff Probst
- Seneca the Younger
- Simon Rhee
- Shonda Rhimes
- J.D. Roth
- Brandon Sanderson
- Kim Scott
- David Senra
- Morgan Spurlock
- Brandon Stanton
- Michel Thomas
- Chai Vasarhelyi
- Max Verstappen
- Damien Walters
- Ed Zschau
Companies, Colleges, & Organizations
- BuzzFeed
- Dartmouth
- 87Eleven Action Design
- Gold House
- Google / Google.org
- The International Butler Academy
- Norland College
- Respun
- Tempest Freerunning Academy
- TiE (The Indus Entrepreneurs)
- Wired Magazine
Concepts & Frameworks
- Areas of Responsibility (AOR) List (from The Great CEO Within by Matt Mochary)
- The Coach / Mentor / Cheerleader Framework
- Fear-Setting: The Most Valuable Exercise I Do Every Month by Tim Ferriss
- Framework from Six Thinking Hats
- “Hard choices, easy life. Easy choices, hard life.” — Jerzy Gregorek
- Increasing Your Luck Surface Area by Jason Roberts
- Red Ocean vs. Blue Ocean Strategy from Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
- Ruinous Empathy from Radical Candor by Kim Scott
- Snyder’s Beats Story Structure from Save the Cat! by Blake Snyder
- “Sometimes you need life to save you from what you want.” — Brandon Stanton
Relevant Reading
- Michelle Khare Is on the 2025 TIME100 Creators List | Time
- How Michelle Khare Has Redefined Content Creation | YouTube Blog
- Visit Shreveport-Bossier
- AFI’s 100 Years…100 Movies | American Film Institute
- Robert McKee Writes His Own Ending | The New Yorker
- This Dangerous Trick Wowed Houdini’s Fans | Smithsonian Magazine
- I Think You’re Fat by A.J. Jacobs | Esquire
- Peregrine Falcon: The World’s Fastest Animal | Wikipedia
Timestamps
- [00:00:00] Start.
- [00:00:24] Challenge Accepted: The logline and why breakdowns stay in the edit.
- [00:03:05] Growing up in Shreveport, LA: Friday night movies, the AFI Top 100, and interning on Snitch.
- [00:06:15] Podcasting: While “easier” than writing books, it’s a heck of a lot more work than meets the ear.
- [00:21:24] Quality over quantity: 8–10 episodes a year, scarcity as strategy, and building a defensible moat.
- [00:31:47] “Hard choices, easy life.” — Jerzy Gregorek, calling the FAA 300 times, and why no one copies you when the barrier is insanity.
- [00:35:32] Dartmouth to Google.org: the Fermi estimation faceplant and not getting the job.
- [00:37:10] BuzzFeed as graduate school of the internet.
- [00:40:37] Work for someone else first: My case against starting a company right out of school.
- [00:47:28] The stolen book: Michelle pulls out a battered 2016 copy of The 4-Hour Workweek and reads her fear-setting chart aloud.
- [00:51:10] “I’ve never designed my own rubric of success” — the nightmare, the repair plan, and what Michelle was putting off out of fear.
- [00:56:59] Practicing poverty: studio apartment, stripped-down life, moonlighting for a year, then the three-month-savings leap.
- [01:06:58] Kebab-shop destiny: meeting stunt coordinator Steve Brown in L.A. — now he does Avatar and straps Michelle to planes.
- [01:09:04] Surface area for luck: Bill Gurley, Kevin Kelly’s sleeping bag, and Seneca on voluntary discomfort.
- [01:12:44] Coach, mentor, cheerleader: the three-person Formula One team you actually need.
- [01:17:20] The art of the cold email — and cold-calling the FBI tip line to meet “The Hollywood Guy.”
- [01:21:55] Michelle’s three-paragraph, six-sentence formula for emails that open any door.
- [01:26:15] My cold email playbook: the “via” trick, include your damn cell number, and why “Yo, Ferriss” is an auto-archive.
- [01:36:24] The fake Tim Ferriss Podcast phishing scam: Zoom calls, screen access, and hijacked Facebook pages.
- [01:40:58] Emailing Hank Green, Brandon Sanderson’s unpublished novels, and why your first cold emails are just practice reps.
- [01:46:37] Michelle’s storytelling syllabus: Survivor, Snyder’s Save the Cat, and peer review of whatever went viral last week.
- [01:48:44] The magic of Jeff Probst, and dissecting the bones of storytelling.
- [01:53:12] John McPhee’s red-ink writing class at Princeton.
- [01:58:38] Six Thinking Hats broke Michelle’s pessimism; Radical Candor taught her how to give feedback.
- [02:07:20] The slinky org chart: Seven full-timers that balloon to 50 for a shoot, then compress right back.
- [02:21:21] Scope creep, saying no to big checks, and why Michelle has never hit creator burnout.
- [02:30:34] My No Book teaser: 850 pages on renegotiating commitments and getting back on the wagon.
- [02:33:31] The Mindy Kaling manifesto: @MindyKalingFan, The Office, and shattering expectations for Indian women in entertainment.
- [02:40:38] Wishlist shout-out: Norland College, where Mary Poppins meets Secret Service.
- [02:42:48] Episodes Michelle would pay to relive.
- [02:47:40] Episodes Michelle would pay to skip.
- [02:52:15] Seven marathons, seven continents, one week.
- [02:57:10] Free Solo, Alex Honnold in the creepy van, and things both of us would never do.
- [03:00:38] Books gifted most: Radical Candor, The Great CEO Within, and Adam Grant’s Originals.
- [03:01:21] Michelle’s billboard.
- [03:02:45] A primetime Emmy run and parting thoughts.
MICHELLE KHARE QUOTES FROM THE INTERVIEW
“My big thesis is: Whatever we do has to be one of one.”
— Michelle Khare
“The more milestone memories you experience, the longer life feels.”
— Michelle Khare
“I have found that defining something unique can be even more valuable than consistency or mass viewership.”
— Michelle Khare
“A lot of the inflection points of my life have happened when my back has been against the wall. Not in a place of ‘I get to make a decision,’ but more like, ‘I have to make a decision because everything’s going to break if I don’t.’”
— Michelle Khare
“I personally believe that a really well-written email can open any door.”
— Michelle Khare
“I think it comes down to having three people on your Formula One team, and it doesn’t need to be fancy. It’s really a coach, a mentor, and a cheerleader.”
— Michelle Khare
“When I hit upload, I feel like, ‘Man, I gave it my all. That is the best story we could have possibly told with the resources available to us, and it is the best version that I, as an artist, could have put forward with the time available to me.’ I need to feel that. Otherwise, I’m not upholding the expectation of our customers, our viewers, and I’m not actually doing what I set out to do when I quit my job to do all of this, and it’s a disservice to myself.”
— Michelle Khare
“I love upending people’s expectations. It’s one of my secret favorite things to do. I love when people hear that I’m a YouTuber and then they go watch Challenge Accepted and are, hopefully, pleasantly surprised by what they see, and wouldn’t expect that maybe from someone on the platform.”
— Michelle Khare
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Want to hear another conversation about building a career you actually love? Listen to my most recent interview with legendary investor Bill Gurley, in which we discussed investing in the AI era, going where the action is, lessons from Bob Dylan and Jerry Seinfeld on finding your calling, building a career through passion rather than a formula, the power of open-source strategies as competitive weapons, and much more.




Comment Rules: Remember what Fonzie was like? Cool. That's how we're gonna be — cool. Critical is fine, but if you're rude, we'll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation! (Thanks to Brian Oberkirch for the inspiration.)
Tim, Michelle, and Team- Thank you all for this wonderful episode. I haven’t ever seen Challenge Accepted before… how has nobody ever told me about this, haha!?
Also, Michelle- thank you for sharing your fear-setting exercise over this interview. I loved hearing all of that and so much more.
Really, just loved this one
This episode just about broke me. Specifically the fear setting conversation. Put in sharp relief the real need to LOCK in on a very specific goal I’ve long had and have only picked around the edges at. Read the the OG 4 hour work – its been a philosophical companion for almost 20 years. Thanks Tim!