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Last month, we welcomed young people from Fashion Minority Report’s Business of Building Brands programme to our London HQ ✨   From a studios tour and hands‑on design challenge to CV support and a career panel, the day offered a real insight into life in the fashion industry and the many routes into it.   We’re proud to partner with Fashion Minority Report to help break down barriers for 16–25-year-olds from underrepresented backgrounds, giving them the skills, confidence and insight to thrive in fashion.   Huge thanks to everyone for being so curious and passionate and to our amazing volunteers for making the day happen 👏   #InsideASOS #ASOSFoundation

New season, new role?   At ASOS.com we're looking for people who are curious, creative and ready to make an impact.   Whether you’re shaping fashion, building tech or making things happen behind the scenes, there’s a place for you here.   Check out our careers site for live roles, link in comments 👇   #InsideASOS

Ready to shop adidas Originals x ASOS IRL? 👀   The third adidas Originals x ASOS drop is here, and you can shop it online and in person at adidas’ London Oxford Street store between 16–21 April 🎉   The first two drops sold out fast and sparked lots of conversation online. This third instalment keeps that momentum going, reinforcing ASOS as the go-to for trend-led sportswear, and supporting adidas’ focus on collaborations that connect with Gen Z.   This collection takes the partnership further with bolder details, upgraded textures, and easy head-to-toe styling. Classic 3-Stripes silhouettes are reworked by ASOS with a more feminine feel, bringing fashion and sport together. The iconic adidas Firebird tracksuit is a key part of this drop, updated with new prints like polka dot and gingham, plus seasonal pastel and neutral tones.    Fan favourites like statement co-ords and elevated outerwear return too, with fresh details including double waistbands, peplum shapes, and funnel-neck tops.   See you on Oxford Street! #InsideASOS

Another week, another new brand 🎉 ASOS has launched Australian fashion brand BRONZE SNAKE, becoming the exclusive UK wholesale partner. Launching with 31 options, the collection features cotton poplin mini smock dresses, casual jersey stripes and summer linen staples. Stand-out pieces such as the chocolate polka-dot scarf top and midi skirt set, plus asymmetric tailored linen co-ords, are perfect for hot summer nights.   Known for minimal summer dressing, Australian brands continue to resonate with ASOS customers, with ASOS now offering eight brands from the region. Bronze Snake builds on this momentum, leaning into the laidback, effortless and design-led aesthetic we know customers love.   Shazmeen Malik, Brands Director at ASOS said: We’re excited to welcome Bronze Snake to ASOS as another Australian brand for customers to discover. The elevated, cool-girl style these brands embody really resonates with our customers, so we’re confident this will be another launch we’ll see great success with. #InsideASOS

Ready to Meet the Founder?   At ASOS, we sell hundreds of brands, but we don’t always get to hear the stories about how they came to life. Our internal video series ‘Meet the Founder’ gives us a chance to share the people behind them, and how their brands came to life.   In our latest episode, we meet Jemma Bramley, founder of Liverpool-born womenswear brand NOUGHTS & KISSES.   Jemma shares her “I’ve made it” moments, dream celebrity wearers, and a few behind-the-scenes throwbacks. You can watch the full video on the ASOS website, and keep your eye out for Noughts & Kisses, landing soon. #InsideASOS  

New brand alert 🚨   ASOS has officially launched modest wear label IYAL, becoming the brand’s exclusive wholesale partner across the UK and Europe.   Available now on-site, the debut 64‑piece collection brings a modern, fashion‑first approach to modest dressing – from ruffled occasion dresses and tailored skirt suits to coordinated sets and matching hijabs in both classic neutrals and bold seasonal shades.    This launch marks a major step forward in expanding ASOS’ modest fashion offering, giving customers across the UK and Europe access to a new, design‑led name in modest style.   Shazmeen Malik, Brands Director at ASOS, said: “We’re excited to introduce IYAL to our customers. The brand brings a fresh, trend‑focused approach to modest dressing, with pieces that are both stylish and contemporary. Its launch builds on our momentum in bringing exciting international labels to ASOS and further strengthens our global brand mix.” #InsideASOS

Introducing Natasha Jeffers as our new Managing Director, Global Trading!    In this newly created role, Natasha will take responsibility for our global P&L across the UK, US, EU and Rest of World, bringing together regional trading, pricing and promotional strategy, and storefront optimisation.     Natasha joins us from Amazon Fashion, where she led major growth, operational improvements and cross‑functional transformation across Europe. Her earlier career includes roles at Forever 21 and Arcadia Group, along with a previous period at ASOS in merchandising and branded partnerships.    Welcome (back), Natasha! #InsideASOS

AI 🤝 Design   Last week, we were delighted to attend the BBC Bitesize Guide to AI and Careers event at the Science Museum, where a group of our ASOS designers showcased how we’re using AI across our design processes. The event brought together organisations from tech, education, fashion and finance to help young people feel more confident about how AI could shape their future careers.   Our designers led hands‑on sessions showing how AI supports creative work, from experimenting with ideas to speeding up parts of the design process and bringing collections to life faster than ever, all while keeping human creativity firmly at the centre.   It was a brilliant morning full of curiosity, questions and myth‑busting. The students were especially excited to see how technology and fashion come together at ASOS, and our team did an amazing job showing what the future of creative work really looks like.   You can read more and watch the video here 👉 https://lnkd.in/eChVFBAP   #BitesizeGuideToAI #InsideASOS

Time to spotlight our Events and Engagement Officer for the ASOS Foundation 👇   ✨ Neylissa ✨   From delivering her first Foundation Gala to turning values into tangible action, Neylissa plays a key role in supporting young people across the UK and beyond.   Rights, justice, action and give to gain are central to her work to creating meaningful change.   #IWD2026 #GiveToGain #InsideASOS

For International Women’s Day, we were super excited to hear from our Chair, Natasja Laheij, in a special conversation with our ASOSers ✨   Natasja shared her career journey across consulting and global tech and the lessons she’s learned leading in different industries. We also got to hear her thoughts on our culture and strategy as well as the opportunities she sees ahead for our people.   We even got a live Q&A, giving ASOSers the chance to ask their questions and take away some brilliant, honest career advice 💜   #IWD2026 #GiveToGain #InsideASOS