NewDigitalAge

Today we hosted another edition of our 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 event series, an ongoing initiative designed to bring together a select group of senior digital media marketers to discuss the most pressing challenges and opportunities shaping their roles. Today's session focused on 𝘕𝘢𝘷𝘪𝘨𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘚𝘶𝘮𝘮𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘌𝘷𝘦𝘯𝘵𝘴, featuring an expert panel of Jules McGinlay, Dom Tillson, Jessica Ozdemir and Joseph Arthur. The discussion explored strategies for cutting through with impactful messaging, maximising presence at key industry events, and delivering meaningful results in an environment where budgets may not always match ambition. Thank you to everyone who joined us. It was a valuable day of thoughtful discussion, knowledge sharing, and high-quality networking.

Customer engagement platform Braze (Nasdaq: BRZE) has released two new research studies from Forrester Consulting and Cowry that highlight fundamental shifts in how brands must approach customer engagement in the age of AI. Braze has also recently delivered a new set of AI capabilities that aim to deliver engaging and relevant experiences for their customers... https://lnkd.in/eZe8p_h3

As part of our Meet the Revolutionaries series, in partnership with LiveRamp, Justin Pearse, Editor in Chief of New Digital Age, speaks to Suzy Knight, Retail Media Partnerships Lead at Screwfix, about change management, curiosity and why retail media itself may be the industry’s most powerful innovation... https://lnkd.in/eCumybnp

Digital Women USA: Ioanna Protogiannis , MBA, Ahead of the Advance Women Lunch at POSSIBLE, NDA caught up with Ioanna Protogiannis, Senior Director, Measurement & Reporting Solutions at LG Ad Solutions https://lnkd.in/eU8tWAbE

Marketplace data shows a growing disconnect between how retailers plan and how consumers actually shop, writes Billy Mills, Senior Director, Global Advertising Sales, eBay... https://lnkd.in/eMUq_KWX

CeraVe and Heinz are among the winners of Kantar’s 2026 Advertising Effectiveness Awards, which celebrate the world’s most effective, results‑driving advertising. The only global awards to crown its winners based on the reactions of real people: the awards recognise 36 brands across four categories – campaigns, digital and social, TV, and print and outdoor...  https://lnkd.in/e82yHbuT

Marketing the Marketers: Miguel Babukhan, Senior Marketing Lead at PMG https://lnkd.in/eGdp8E-E

How single-source measurement could reshape media effectiveness NDA sat down with Ronny Golan, CEO and Co-Founder of ViewersLogic, to discuss why siloed measurement is failing modern marketers, why TV still matters more than some assume, and how AI and LLMs could create the next frontier in attribution. https://lnkd.in/eWSe5rk6

At the recent Indie Circle roundtable, hosted by MiQ in association with New Digital Age, agency leaders explored how AI is being used by independent agencies right now, as well as the ways that AI could be utilised tomorrow. Featuring Piqniq | B Corp™, Planit, Cheeky Communications, Incubeta, VCCP, Goodstuff, JAA Media and Bicycle | B Corp... https://lnkd.in/ejH89W97

B2B brands rarely grasp the potential of visual identity, instead relying on generic stock photography, templated slide decks, and anonymous event graphics, writes Samer Bejjani, co-founder of Shootday... https://lnkd.in/edMjuMqC