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Learning to Rank Broad and Narrow Queries in E-Commerce
KDD 2019 - AI for Fashion Workshop
Search is a prominent channel for discovering products on an e-commerce platform. Ranking products retrieved from search becomes crucial to address customer's need and optimize for business metrics. While learning to Rank (LETOR) models have been extensively studied and have demonstrated efficacy in the context of web search; it is a relatively new research area to be explored in the e-commerce. In this paper, we present a framework for building LETOR model for an e-commerce platform. We…
Search is a prominent channel for discovering products on an e-commerce platform. Ranking products retrieved from search becomes crucial to address customer's need and optimize for business metrics. While learning to Rank (LETOR) models have been extensively studied and have demonstrated efficacy in the context of web search; it is a relatively new research area to be explored in the e-commerce. In this paper, we present a framework for building LETOR model for an e-commerce platform. We analyze user queries and propose a mechanism to segment queries between broad and narrow based on user's intent. We discuss different types of features - query, product and query-product and discuss challenges in using them. We show that sparsity in product features can be tackled through a denoising auto-encoder while skip-gram based word embeddings help solve the query-product sparsity issues. We also present various target metrics that can be employed for evaluating search results and compare their robustness. Further, we build and compare performances of both pointwise and pairwise LETOR models on fashion category data set. We also build and compare distinct models for broad and narrow queries, analyze feature importance across these and show that these specialized models perform better than a combined model in the fashion world.
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One Embedding To Do Them All
KDD 2019 - AI for Fashion Workshop
Online shopping caters to the needs of millions of users daily. Search, recommendations, personalization have become essential building blocks for serving customer needs. Efficacy of such systems is dependent on a thorough understanding of products and their representation. Multiple information sources and data types provide a complete picture of the product on the platform. While each of these tasks shares some common characteristics, typically product embeddings are trained and used in…
Online shopping caters to the needs of millions of users daily. Search, recommendations, personalization have become essential building blocks for serving customer needs. Efficacy of such systems is dependent on a thorough understanding of products and their representation. Multiple information sources and data types provide a complete picture of the product on the platform. While each of these tasks shares some common characteristics, typically product embeddings are trained and used in isolation. In this work, we propose a framework to combine multiple data sources and learn unified embeddings for products on our e-commerce platform. Our product embeddings are built from three types of data sources - catalog text data, a user's clickstream session data and product images. We use various techniques like denoising auto-encoders for text, Bayesian personalized ranking (BPR) for clickstream data, Siamese neural network architecture for image data and combined ensemble over the above methods for unified embeddings. Further, we compare and analyze the performance of these embeddings across three unrelated real-world e-commerce tasks specifically checking product attribute coverage, finding similar products and predicting returns. We show that unified product embeddings perform uniformly well across all these tasks.
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Footwear Size Recommendation System
KDD (AI for Fashion Workshop)
While shopping for fashion products, customers usually prefer to try-out products to examine fit, material, overall look and feel. Due to lack of try out options during online shopping, it becomes pivotal to provide customers with as much of this information as possible to enhance their shopping experience. Also it becomes essential to provide same experience for new customers. Our work here focuses on providing a production ready size recommendation system for shoes and address the challenge…
While shopping for fashion products, customers usually prefer to try-out products to examine fit, material, overall look and feel. Due to lack of try out options during online shopping, it becomes pivotal to provide customers with as much of this information as possible to enhance their shopping experience. Also it becomes essential to provide same experience for new customers. Our work here focuses on providing a production ready size recommendation system for shoes and address the challenge of providing recommendation for users with no previous purchases on the platform. In our work, we present a probabilistic approach based on user co-purchase data facilitated by generating a brand-brand relationship graph. Specifically we address two challenges that are commonly faced while implementing such solution. 1. Sparse signals for less popular or new products in the system 2. Extending the solution for new users. Further we compare and contrast this approach with our previous work and show significant improvement both in recommendation precision and coverage.
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Deciphering Fashion Sensibility Using Community Detection
KDD - Machine Learning Meets Fashion Workshop
Myntra is one of the leading fashion e-commerce portal in India. As a leading fashion e-tailer with high repeat rates, it is incumbent on us to understand our users better over time and provide an unparalleled fashion buying experience. In order to do that effectively, it is imperative to understand fashion tastes of an individual that underpins an individual’s fashion choices and use it to enhance the e-store experience. In the first part of the paper we have described the methodology to…
Myntra is one of the leading fashion e-commerce portal in India. As a leading fashion e-tailer with high repeat rates, it is incumbent on us to understand our users better over time and provide an unparalleled fashion buying experience. In order to do that effectively, it is imperative to understand fashion tastes of an individual that underpins an individual’s fashion choices and use it to enhance the e-store experience. In the first part of the paper we have described the methodology to encode fashion tastes in a product relationship graph (using the clickstream data) and it’s usage in an application leading to better user engagement. The latter part details on partitioning of the graph using Louvain Algorithm and creation of fashion sensibilities which can be thought of as commonly occurring fashion tastes over our user cohorts. We show that graph communities are able to capture the user’s fashion taste better than typical content based homogeneous communities. As a validation of the approach, we would be testing the time invariance of fashion sensibilities over our users.
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Intent Driven Dynamic Product Ranking System for Fashion E-commerce
ICML - Interactive Machine Learning Workshop
Product discovery is a critical aspect in on-line shopping, especially for fashion. Effective product discovery is a key for providing a good user experience and driving purchases. Traditional approaches tackle this problem by providing a popularity based product listing overlayed with personalization based on the users’ browsing/purchase history. However, these approaches are typically static and don’t respond to the users’ in-session signals. Our work focuses on improving the product listing…
Product discovery is a critical aspect in on-line shopping, especially for fashion. Effective product discovery is a key for providing a good user experience and driving purchases. Traditional approaches tackle this problem by providing a popularity based product listing overlayed with personalization based on the users’ browsing/purchase history. However, these approaches are typically static and don’t respond to the users’ in-session signals. Our work focuses on improving the product listing real-time by detecting the user’s intent in session. We propose an intent-aware intelligent system for fashion e-commerce which responds to user’s in-session activity, dynamically re-ranking the product listing to better match the user’s expressed intent, thus helping him/her discover products quickly and effectively. Our system uses both historical co-browsing data and in-session user’s intent/context for determining the ranking of new products to be shown to the user. We showcase the performance of the proposed approach on historical sessions data from one of the top e-commerce platforms.
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Modeling Contextual Changes In User Behaviour In Fashion e-Commerce
Proceedings of Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD)
Abstract:
Impulse purchases are quite frequent in fashion e-commerce; browse patterns indicate fluid context changes across diverse product types probably due to the lack of a well-defined need at the consumer’s end. Data from our fashion e-commerce portal indicate that the final product a person ends-up purchasing is often very different from the initial product he/she started the session with. We refer to this characteristic as a ‘context change’. This feature of fashion e-commerce makes…Abstract:
Impulse purchases are quite frequent in fashion e-commerce; browse patterns indicate fluid context changes across diverse product types probably due to the lack of a well-defined need at the consumer’s end. Data from our fashion e-commerce portal indicate that the final product a person ends-up purchasing is often very different from the initial product he/she started the session with. We refer to this characteristic as a ‘context change’. This feature of fashion e-commerce makes understanding and predicting user behaviour quite challenging. Our work attempts to model this characteristic so as to both detect and preempt context changes. Our approach employs a deep Gated Recurrent Unit (GRU) over clickstream data. We show that this model captures context changes better than other non-sequential baseline models.Other authorsSee publication -
Decoding Fashion Contexts using Word Embeddings
KDD - Machine Learning Meets Fashion Workshop
Abstract:
Personalisation in e-commerce hinges on dynamically uncovering the user’s context via his/her interactions on the portal. The harder the context identification, lesser is the effectiveness of personalisation. Our work attempts to uncover and understand the user’s context to effectively render personalisation for fashion ecommerce. We highlight fashion-domain specific gaps with typical implementations of personalised recommendation systems and present an alternate approach. Our…Abstract:
Personalisation in e-commerce hinges on dynamically uncovering the user’s context via his/her interactions on the portal. The harder the context identification, lesser is the effectiveness of personalisation. Our work attempts to uncover and understand the user’s context to effectively render personalisation for fashion ecommerce. We highlight fashion-domain specific gaps with typical implementations of personalised recommendation systems and present an alternate approach. Our approach hinges on user sessions (clickstream) as a proxy to the context and explores “session vector” as an atomic unit for personalization. The approach to learn context vector incorporates both the fashion product (style) attributes and the users’ browsing signals. We establish various possible user contexts (product clusters) and a style can have a fuzzy membership into multiple contexts. We predict the user’s context using the skip-gram model with negative sampling introduced by Mikolov et al. We are able to decode the context with a high accuracy even for non-coherent sessions.
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Academic Registration and Counseling Divison, BITS Pilani
President, Student Team
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