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Art of Scalability, The: Scalable Web Architecture, Processes, and Organizations for the Modern Enterprise Paperback – Illustrated, 3 Jun. 2015
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The Comprehensive, Proven Approach to IT Scalability–Updated with New Strategies, Technologies, and Case Studies
In The Art of Scalability, Second Edition, leading scalability consultants Martin L. Abbott and Michael T. Fisher cover everything you need to know to smoothly scale products and services for any requirement. This extensively revised edition reflects new technologies, strategies, and lessons, as well as new case studies from the authors’ pioneering consulting practice, AKF Partners.
Writing for technical and nontechnical decision-makers, Abbott and Fisher cover everything that impacts scalability, including architecture, process, people, organization, and technology. Their insights and recommendations reflect more than thirty years of experience at companies ranging from eBay to Visa, and Salesforce.com to Apple.
You’ll find updated strategies for structuring organizations to maximize agility and scalability, as well as new insights into the cloud (IaaS/PaaS) transition, NoSQL, DevOps, business metrics, and more. Using this guide’s tools and advice, you can systematically clear away obstacles to scalability–and achieve unprecedented IT and business performance.
Coverage includes
• Why scalability problems start with organizations and people, not technology, and what to do about it
• Actionable lessons from real successes and failures
• Staffing, structuring, and leading the agile, scalable organization
• Scaling processes for hyper-growth environments
• Architecting scalability: proprietary models for clarifying needs and making choices–including 15 key success principles
• Emerging technologies and challenges: data cost, datacenter planning, cloud evolution, and customer-aligned monitoring
• Measuring availability, capacity, load, and performance
- ISBN-100134032802
- ISBN-13978-0134032801
- Edition2nd
- PublisherAddison-Wesley Professional
- Publication date3 Jun. 2015
- LanguageEnglish
- Dimensions17.78 x 3.07 x 23.11 cm
- Print length614 pages
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Product description
Review
Praise for The Art of Scalability, Second Edition
“A how-to manual for building a world-class engineering organization with step-by-step instructions on everything including leadership, architecture, operations, and processes. A driver’s manual for going from 0 to 60, scaling your business. With this book published, there’s no excuse for mistakes―in other words, RTFM.”
―Lon F. Binder, vice president, technology, Warby Parker
“I’ve worked with AKF for years on tough technical challenges. Many books address how to correct failing product architectures or problematic processes, both of which are symptoms of an unspoken problem. This book not only covers those symptoms, but also addresses their underlying cause―the way in which we manage, lead, organize, and staff our teams.”
―Jeremy King, chief technology officer and senior vice president, global ecommerce, Walmart.com
“I love this book because it teaches an important lesson most technology-focused books don’t: how to build highly scalable and successful technology organizations that build highly scalable technology solutions. There’s plenty of great technology coaching in this book, but there are also excellent examples of how to build scalable culture, principles, processes, and decision trees. This book remains one of my few constant go-to reference guides.”
―Chris Schremser, chief technology officer, ZirMed
Praise for the First Edition
“This book is much more than you may think it is. Scale is not just about designing Web sites that don’t crash when lots of users show up. It is about designing your company so that it doesn’t crash when your business needs to grow. These guys have been there on the front lines of some of the most successful Internet companies of our time, and they share the good, the bad, and the ugly about how to not just survive, but thrive.”
―Marty Cagan, founder, Silicon Valley Product Group
“A must read for anyone building a Web service for the mass market.”
―Dana Stalder, general partner, Matrix Partners
“Abbott and Fisher have deep experiences with scale in both large and small enterprises. What’s unique about their approach to scalability is they start by focusing on the true foundation: people and process, without which true scalability cannot be built. Abbott and Fisher leverage their years of experience in a very accessible and practical approach to scalability that has been proven over time with their significant success.”
―Geoffrey Weber, vice president of internet operations/IT, Shutterfly
“If I wanted the best diagnoses for my health I would go to the Mayo Clinic. If I wanted the best diagnoses for my portfolio companies’ performance and scalability I would call Martin and Michael. They have recommended solutions to performance and scalability issues that have saved some of my companies from a total rewrite of the system.”
―Warren M. Weiss, general partner, Foundation Capital
“As a manager who worked under Michael Fisher and Marty Abbott during my time at PayPal/eBay, the opportunity to directly absorb the lessons and experiences presented in this book are invaluable to me now working at Facebook.”
―Yishan Wong, former CEO, Reddit, and former director of engineering, Facebook
“The Art of Scalability is by far the best book on scalability on the market today. The authors tackle the issues of scalability from processes, to people, to performance, to the highly technical. Whether your organization is just starting out and is defining processes as you go, or you are a mature organization, this is the ideal book to help you deal with scalability issues before, during, or after an incident. Having built several projects, programs, and companies from small to significant scale, I can honestly say I wish I had this book one, five, and ten years ago.”
―Jeremy Wright, chief executive officer, b5media, Inc.
“Only a handful of people in the world have experienced the kind of growth-related challenges that Fisher and Abbott have seen at eBay, PayPal, and the other companies they’ve helped to build. Fewer still have successfully overcome such challenges. The Art of Scalability provides a great summary of lessons learned while scaling two of the largest internet companies in the history of the space, and it’s a must-read for any executive at a hyper-growth company. What’s more, it’s well-written and highly entertaining. I couldn’t put it down.”
―Kevin Fortuna, partner, AKF Consulting
“Marty and Mike’s book covers all the bases, from understanding how to build a scalable organization to the processes and technology necessary to run a highly scalable architecture. They have packed in a ton of great practical solutions from real world experiences. This book is a must-read for anyone having difficulty managing the scale of a hyper-growth company or a startup hoping to achieve hyper growth.”
―Tom Keeven, partner, AKF Consulting
“The Art of Scalability is remarkable in its wealth of information and clarity; the authors provide novel, practical, and demystifying approaches to identify, predict, and resolve scalability problems before they surface. Marty Abbott and Michael Fisher use their rich experience and vision, providing unique and groundbreaking tools to assist small and hyper-growth organizations as they maneuver in today’s demanding technological environments.”
―Joseph M. Potenza, attorney, Banner & Witcoff, Ltd.
From the Back Cover
About the Author
Martin L. Abbott is a founding partner at the growth and scalability advisory firm AKF Partners. He was formerly chief operations officer at Quigo, an advertising technology startup sold to AOL, where he was responsible for product strategy, product management, technology development, and client services. Marty spent nearly six years at eBay, most recently as senior vice president of technology, chief technology officer, and member of the executive staff. Prior to his time at eBay, Marty held domestic and international engineering, management, and executive positions at Gateway and Motorola. He has served on the boards of directors of several private and public companies. Marty has a B.S. in computer science from the United States Military Academy, has an M.S. in computer engineering from the University of Florida, is a graduate of the Harvard Business School Executive Education Program, and has a Doctor of Management from Case Western Reserve University.
Michael T. Fisher is a founding partner at the growth and scalability advisory firm AKF Partners. Prior to cofounding AKF Partners, Michael was the chief technology officer at Quigo, a startup Internet advertising company that was acquired by AOL in 2007. Before his time at Quigo, Michael served as vice president, engineering and architecture, for PayPal, Inc., an eBay company. Prior to joining PayPal, he spent seven years at General Electric helping to develop the company’s technology strategy and was a Six Sigma Master Black Belt. Michael served six years as a Captain and pilot in the U.S. Army. He received a Ph.D. and an MBA from Case Western Reserve University’s Weatherhead School of Management, an M.S. in information systems from Hawaii-Pacific University, and a B.S. in computer science from the United States Military Academy (West Point). Michael is an adjunct professor in the design and innovation department at Case Western Reserve University’s Weatherhead School of Management.
Product details
- Publisher : Addison-Wesley Professional
- Publication date : 3 Jun. 2015
- Edition : 2nd
- Language : English
- Print length : 614 pages
- ISBN-10 : 0134032802
- ISBN-13 : 978-0134032801
- Item weight : 798 g
- Dimensions : 17.78 x 3.07 x 23.11 cm
- Best Sellers Rank: 950,555 in Books (See Top 100 in Books)
- 106 in Website Design
- 126 in Computer Databases (Books)
- 285 in Web Design Applications
- Customer reviews:
About the authors

Michael Fisher is the co-founder of AKF Partners, a consultancy that advises and mentors software companies that are ready to drive hyper growth. Prior to founding AKF Partners, Michael served as the Chief Technology Officer of Quigo (acquired by AOL in 2007) and VP of Engineering and Architecture at PayPal. He received a PhD and MBA from Case Western Reserve University, and served as a Captain and pilot in the U.S. Army for six years after graduating from the United States Military Academy at West Point.

Marty is the co-founder of AKF Partners, a growth and scalability advisory firm. He was formerly the COO of Quigo, an advertising technology startup sold to AOL
Marty spent nearly 6 years at eBay, most recently as the SVP of Technology/CTO and member of eBay's executive staff.
Marty has held domestic and international engineering, management and executive and management positions at Gateway and Motorola. Marty also spent a total of 12 years on active and reserve duty as an officer in the US Army.
Marty has a Doctor of Management from Case Western Reserve University, an MS in Computer Engineering from the University of Florida, a BS in Computer Science from the United States Military Academy (West Point) and is a graduate of the Harvard Business School's Executive Education Program. Marty has served on the boards of several public and private companies.
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- Reviewed in the United Kingdom on 21 December 2018Format: PaperbackVerified PurchaseThe Art of Scalability is a lovely book but maybe its title is not really accurate and a bit misleading. The book is an organisational book which describes first how-to setup IT teams with long paragraphs on what is a CIO, a CFO, an Architect… The second part of the look like an Enterprise Architecture or a Management book but does not talk about Scalability technologies. So, we must wait for the third part of the book to start talking about concrete technologies. There are at most one-fifth of the book dedicated to real technical points.
I know that a good understanding of the IT team organisation, a bit of Enterprise Architecture must be required to work in large project but why to name this bool the art of Scalability when, so little is dedicated to the Scalability.
So as a technical architect, I was excited when ordering this book a bit disappointed and a bit hungry for more when finishing it.
To the authors, Please feel free to contact me to go forward on this topic
Regards
Paul
- Reviewed in the United Kingdom on 30 May 2017Format: Kindle EditionVerified PurchaseThere could be far fewer words, but the content stands up to scrutiny, and learned experience, and what I didn't know before reading is v. actionable.
- Reviewed in the United Kingdom on 27 October 2020Format: PaperbackVerified PurchaseDull. More management than technical. Too verbose.
- Reviewed in the United Kingdom on 15 December 2011Bit disappointed with this book, as it's mostly written for non-techie management types. Although there's a fair amount of interesting stuff in here (nothing particularly technical though), there's also a lot of waffle, and some of it just feels like padding.
So, if you're a programmer/engineer/sys admin/geek, don't both with it. If you have a bit of IT knowledge and are in a managerial job, you'll like it
Top reviews from other countries
Mayank JaiswalReviewed in India on 21 September 20165.0 out of 5 stars Eye Opener
Format: PaperbackVerified PurchaseWell well well. This book contains so much wisdom that its completely worth the price. Every backend engineer should read this. This book has given me a vocabulary to talk to my peers.
Grant LeathersReviewed in the United States on 17 February 20105.0 out of 5 stars Excellent Book with Practical Information
The Art of Scalability is an excellent book, written by some guys that know A LOT about scaling technology and organizations. These were the guys that scaled the infrastructure at eBay to support massive growth in the late 90s through the mid 2000s. The book focuses on people, process, and technology - ALL of which are critical to building a scalable company. Some folks write books purely focused on the technical aspect of scaling a business, which I think misses most of the picture. Yes there are certain technical design principles that are critical such as scale out, not up, implement caching, etc. The point is that if you hire and fire the right people and implement correct processes you have a much greater chance to implement the appropriate technology infrastructure to support a high-growth business. What really elevates this book from others is that it is not too abstract when talking about people and process. They provide detailed examples of what a post mortem meeting agenda should be and who should attend, what the role of the problem manager should be, etc.
ON the technical side of the equation, they spend a lot of time discussing design principles and architecture trade-offs. This includes when to split databases, separating applications or actions into 'swim lanes', etc. There is enough here to satisfy someone who is just looking for technical design and architecture as well.
If you are involved in building or supporting a scalable technology business this is a MUST read.
Geoffrey KerrReviewed in Canada on 20 October 20195.0 out of 5 stars Solid but a bit long
Format: Kindle EditionVerified PurchaseCovers all aspects of scale, which is unique. Last chapters repeat points too much and drag a little. Still highly recommended.
Philip JamesReviewed in the United States on 8 January 20104.0 out of 5 stars Scaling without pain
This book is about understanding how to create an organization that is built to scale. This encompasses more than building servers to handle your traffic, its about the processes and the framework required to create an organization where scaling, efficiency and optimization is part of the culture.
I'm not a tech person, I'm CEO of a web startup with 10 employees and would recommend that both the CEO and the CTO of any similar company read this. Some of the material is aimed at larger companies (~25 employees plus), but if you are serious about your growth you should be prepared for the time when you get to that size. Its an information dense book, not a light read, so be prepared to have to stop and assimilate what you are reading. And you only have to look at the bio's of the authors to understand that they know what they are talking about and that their lessons are worth learning.
AyshwaryaReviewed in India on 12 January 20203.0 out of 5 stars Average read
Format: PaperbackVerified PurchaseThis book is a bit dated in my view. Most of what is said is common sense and not 'wow' by any stretch of imagination. Plus it is way too pricey.









