- Create Facebook Ads
Create eye-catching Facebook ads using Canva's Facebook ad maker
Easy drag-and-drop editor
3M+ free stock photos and graphics
Generate content and media with AI
Invite others and design together
Let Canva help you attract customers and new followers with a stunning Facebook Ad.
Create a Facebook ad with Canva’s online templates and drag and drop features
With one of the largest pool of active users, relatively cheap advertising options, and the ability to create targeted and optimized ads, Facebook has become an advertising medium most businesses and brands can’t ignore. The best Facebook ads are relevant, have a unique value proposition(opens in a new tab or window) and have a clear call to action. Most of all, they are heavy on visuals and design.
With Canva on your side, you won’t have to hire a third party designer just to create your ads. Using Canva’s free, online templates and drag-and-drop design tools, you can create a great Facebook ad within minutes. Start designing and see those likes come pouring in! And for a more systematic approach to your social media marketing, craft a structured social media plan(opens in a new tab or window) to optimize your ad creation process and overall campaign effectiveness with Canva Docs(opens in a new tab or window).
How to create a Facebook ad
Meet Magic Studio™: All the power of Canva’s AI
Magic Studio™ brings together the best AI-powered tools for you and your team to help you design with more ease, speed, and creativity.
Grab attention with the right imagery
Facebook's ad rules dictate that an ad must contain more visuals than text. In fact, 80% of the ad should be an image or photo. So, let the right imagery speak for itself and use it to catch your audience's attention. Canva hosts an amazing media library of over a million professional stock photos and illustrations to use on your design. Search using specific keywords or browse through various categories. There are plenty of free images in the library and premium ones only require a small cost for each one-time use.
Already have an image you want to use? Upload it for free and use it on your design. Just drag and drop it into Canva. Once uploaded, it stays on your uploads folder, ready to be used for future designs. You can even cut out images(opens in a new tab or window) to remove backgrounds or isolate subjects for your ads.
Create a compelling call to action
With Facebook's 20% text rule, it's important that you make the most of our available space. This where a compelling call to action text comes in, letting people know what's in it for them or what they need to do. Use Canva's text tools to add text behind image(opens in a new tab or window) and create amazing typography. Try using one of the pre-set textholders and drag and drop them anywhere on your design or create your own typography by choosing and pairing over a hundred fonts in Canva.
Collaborate with a team on your design
Are you working with a social media team for your ad campaigns? Give them editing access to your design so you can collaborate on your ads. It's as simple as clicking the "Share" button, ticking the box to allow others to edit your design, then sending them the generated link. Collaborators can access your design anytime, from any computer, iPhone or iPad device.
Weave apps into your workflow
Power up your creative process with the best design and productivity tools from our Apps Marketplace.
FAQ
Recommended Facebook ad sizes vary depending on the type of ad. For instance, the recommended feed image ad size is 1200 x 628 pixels, while carousel ads should be 600 x 600 minimum. Facebook story ads should be around 1080 x 920.
The best Facebook ads have a clear call-to-action, visuals that match the tone of the copy, a relevant message for the target audience and a good value proposition to draw people in. They should be on brand and interactive or static depending on the product you’re promoting.
A Facebook ad should have:
- an eye-catching image or facebook video ad to draw your audience in
- copy that sounds authentic rather than recycled
- a link to your website and a call-to-action
To see which ads visitors click on, you can track activity with a conversion pixel code.
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