The state of visual communication
The neuroscience behind visual work and how to win with it. The value of visuals is no longer up for debate. It’s visible, measurable, and gaining traction at the top. Discover the new standard of visual work – and how to stay ahead.
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Key takeaways
Visual communication pays off
Visual workplaces consistently outperform the rest in clarity, cohesion, and brand strength. Not by accident, but by design. Ready to reimagine work?
Design to be remembered
Visual content isn’t just more appealing — neuroscience shows it’s more effective, increasing emotional impact, likability, and recall. Here’s the science behind it.
Gen Z leads the way in visual work
90% of Gen Z say they do their best work visually. But right now, they’re waiting for infrastructure to catch up. Find out what Gen Z needs to perform.
Building visual-first systems with AI
With the right tools, AI becomes a springboard for visual storytelling, connection, and impact. Learn to build visual-first systems that work for you.
The new language of work is visual
74%
faster memory recall when using creative assets over dull ones
84%
say poor visual communication causes delays and confusion
$143B
is invested annually in the U.S. visual content economy
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Access the full report
89% of business leaders say visual fluency is a must-have skill — and the returns are adding up.
See what marketing, sales, and creatives stand to gain from visual-first work.
The Visual Economy report
See how the world has changed since our last report.
Supercharge your team’s visual communication
Connect with sales to see how Canva Enterprise can help scale visual work.
Frequently asked questions
Visual communication is the use of images, graphics, and other visual elements to convey information, ideas, and messages in a way that’s engaging and easy to understand. It’s commonly used in team presentations, training sessions, internal updates, and cross-functional collaboration to simplify complex topics and drive clarity.
Visual communication is important because it brings clarity to complex ideas, speeds up alignment, and supports faster decision-making – all essential in today’s fast-moving workplaces. It helps teams reduce misalignment in project planning, improve clarity in cross-functional handoffs, and move more efficiently from insight to action.
Examples of visual communication include a wide range of formats, from static visuals like infographics, branded templates, slide decks, and dashboards to dynamic formats such as explainer videos, motion graphics, and video storytelling. These tools are used across internal and external contexts to simplify information, enhance understanding, and support effective communication.
Canva can help your team improve visual communication by providing everything they need to create on-brand content quickly and consistently — from customizable templates and intuitive design tools to AI-powered features that can automatically apply your brand to new designs or generate visual content from a simple prompt. It’s all built to help teams communicate clearly, creatively, and at scale.
Both Canva Business and Canva Enterprise help businesses work visually.
Canva Business is ideal for individuals and teams who need real-time collaboration, while Canva Enterprise is built for scale – offering full organizational control, brand governance, and enterprise-level security.
To get in touch, contact Canva Sales(opens in a new tab or window) . We’ll reach out to help you find the right plan and answer any questions about rollout.
