Advertising Week

For years, the question in live events was how to get people in the room. Now the better question is: what are they coming to do? Great insights from Hilton's 2026 Why We Gather report make one thing clear: people aren't just showing up - they're showing up with intention. * 84% value bringing their authentic selves to events * Nearly half attend primarily to connect and build relationships * Digital fatigue is driving demand for real, human interaction This isn't about attendance - it's about purpose. At Emerald, we design events that help people connect, grow and leave having accomplished something real. When that's built into the experience, everything else - content, conversations, outcomes - lands stronger. Because the value of live isn't just connection. It's intention in action. 📖 Read the full report here: https://lnkd.in/gUeWUu8j #LiveEvents #EventStrategy #WhyWeGather #B2BEvents #Emerald

Vevo research: 66% say brand support validates fandom, and for many millennials it drives purchase decisions. Culture connects but fandom makes it real. Learn more with insights from Vevo and Allwyn 👇 https://bit.ly/4t7bgfy

During Advertising Week Europe, we put marketing’s measurement experts on the spot. From bold takes to real talk on what actually proves value, the panel unpacked where marketers still struggle to connect marketing to revenue. One standout? LinkedIn's account-based approach is redefining B2B precision. Learn more: https://bit.ly/4mgklQx Learn more

In the event game? 👀 Then this is the podcast for you. Discover how to supercharge your content.

Discover why the future of media is sound-on and what it means for brands. As attention becomes more fragmented, engagement has to be earned. Spotify shares insights from six months of research across consumers, advertisers and experts, exploring what AI and audio mean for marketers. Watch the full session: https://bit.ly/3O4AoUT

Lisa Gibbs, CEO of the Pulitzer Center, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss how journalism can earn back trust in a fractured information environment. They explore the impact of AI, echo chambers and the decline of local news, and look at how transparency, media literacy, and deeper audience engagement can help journalism build understanding and bridge divides. Listen today: https://bit.ly/4bWJL23

Discover how Milan earned global trust on the road to the 2026 Olympic Winter Games. Fiorenza Lipparini, Director General of Milano & Partners, the organization behind the city’s transformation, joins Amanda Edelman, General Manager of Chicago and Head of Edelman’s U.S. Travel & Tourism portfolio, to explore what it really takes to host a world‑stage event with credibility, vision, and community at the center. 🎧 Tune in and explore the full conversation on your favorite podcast platform. https://bit.ly/4mm9AfD

There are events you attend...and then there are experiences you feel. Advertising Week Europe is definitely the latter. From the moment you walked in, the atmosphere was electric, full of curiosity, creativity, and the kind of energy that comes from being surrounded by the thinkers and makers pushing our industry forward. Panels shifted perspectives, workshops delivered insight you could use instantly and every moment felt charged with possibility. And the conversations, those were the true magic. The quick exchanges in hallways, the unexpected moments over coffee, the chance encounters that turned into inspiration. If you were there, you know. If you weren’t… this is your sign not to miss it again. Advertising Week isn’t just a gathering, it’s a place where creativity feels alive and where passion and fun sit at the heart of it all. Here’s to what we learned, what we created, and what’s still ahead. See you next year for Advertising Week Europe 2027. #GreatMindsThinkUnalike

Day three delivered beyond expectations, a perfect finale to a week filled with insight, creativity, and community. The sessions today were nothing short of amazing, and being able to wrap up the week surrounded by everyone who attended made it even more special. From our incredible speakers to the brands and creators who shared their stories, this week reminded us why this industry moves culture. To our advisory board, our behind‑the‑scenes team, every attendee, and every honoree: none of this could have happened without you. A week to remember. A community to celebrate. A chapter for the books. #GreatMindsThinkUnalike

Future Is Female honourees are selected for their remarkable achievements, their ability to drive meaningful organisational change, their commitment to positive impact beyond their walls, their dedication to lifting others through mentorship, and the strong professional endorsements that reflect their influence. Leadership takes many forms, and Future Is Female represents far more than an award, it’s a community built around exceptional individuals and allies committed to advancing the industry. Celebrating these honourees is a true privilege. Their vision, determination, and example continue to open doors and inspire the next generation of bold leaders. #GreatMindsThinkUnalike