Athletech News

FIBO did not disappoint. From next level equipment to unexpected innovations, the floor was packed with ideas shaping where fitness is going next. Here are 5 things that stopped us in our tracks. Which one wins?

The February dropout myth might not be real. New data shows searches for “gym near me” hit about 2.24 million each January, with only an 18.3% drop from January to February consistently year after year. The takeaway: demand doesn’t disappear, it’s what happens after sign up that matters. To learn more, read here: https://lnkd.in/gkEA-jTe

FIBO is setting the tone for what’s next. Innovation, equipment and energy all in one place. What trend are you watching?

HIIT studios don’t have an acquisition problem. They have a retention game. Top performers aren’t converting more leads, they’re getting first time clients to come back. And that’s where the real growth happens. Return rate is rising. Revenue is following. What happens after the first class matters more than getting people in the door. To learn more, click the link: https://lnkd.in/g85qjDMC FitGrid

What’s happening in wellness right now? Wearables are getting smarter. Longevity is going mainstream. Community is becoming everything. The definition of wellness keeps expanding. The industry is moving fast and the trends are only getting bigger. Here’s a look at what’s shaping the future of wellness. Which trend are you watching? Marriott International Lefay Resorts & Residences WHOOP SHA Kelly Helfman Fairmont Hotels & Resorts Strava

LIVE with Meta at the ATN Innovation Summit. The way consumers discover, engage and convert is shifting and fast. Meta’s Kevin Tadmori will break down what’s working across channels, what’s changing and what brands need to do next. If you’re serious about growth, this is the room to be in. Register now: https://lnkd.in/gUjYs-eG

The lineup keeps getting stronger. More founders, executives and innovators are taking the stage at the ATN Innovation Summit. This is where the biggest ideas and conversations happen. Don’t miss it. Get your tickets now: https://lnkd.in/gUjYs-eG Alfredo Bataller Douglas Gremmen Jess Yuan Stephanie Schon Susie Arnett Warren Heffelfinger Zakaria Mansour Robert Hammond Jenna Morris Kyle Perreira Reggie Scott MS, ATC, PES Bryan Myers

The fitness and wellness industry is at a turning point. Demand is higher than ever, but so is the noise. More options, more trends and less clarity on what actually works. In Athletech News’ 2026 State of the Industry Report, we break down the trends shaping the future of fitness, from the rise of AI and longevity to the Pilates boom, women’s health and the widening gap between winning brands and the rest. For operators, investors and brands, the message is clear. Execution and outcomes matter more than ever. Download the full report via the link to stay ahead: https://lnkd.in/gAAC_Jmx

Home fitness isn’t slowing down. A new report projects the home fitness equipment market will reach $18.4 billion by 2033, as more consumers continue to prioritize convenience and at-home workouts. The shift signals lasting demand for connected equipment, digital training and flexible fitness options. To learn more, read here: https://lnkd.in/gKpJaFc4

Europe’s fitness market is gaining momentum. Gym memberships and revenue are rising across the region, signaling strong demand for fitness, wellness and in person training. Global brands are taking notice. Purpose Brands, LLC is targeting European expansion for Anytime Fitness and Orangetheory Fitness while boutique concepts like FS8 - Pilates. Tone. Yoga. are entering the market. As more consumers search for gyms and fitness classes, Europe still has major room to grow. To learn what’s driving the region’s fitness boom, click the link: https://lnkd.in/gtm_3yNt EuropeActive Herman Rutgers