Nike

The original Nike Air Max 360. The Nike Kyoto. The volt color takeover in London in 2012. Some of the most inspired products and design moments in recent Nike history were led by Martin Lotti. All of them, says the Chief Design Officer, were created with a purpose. "Design is not just executing or sketching; we are problem solvers," Lotti says. "Bill Bowerman baked this into the DNA of the company: You create for a reason, not just because you can." Go behind the scenes of how Martin is driving a new wave of creativity at the Swoosh, and solving problems for today’s athletes and the next generation: https://lnkd.in/gbUEu5Nk #JustDoIt #SwooshLife #NikeDesign

Last week’s Sales Summit at Philip H. Knight Campus was about one thing: Unleashing belief. More than 1,100 Sales teammates from across the globe came together to learn, to push each other, and to reconnect — with the work and one another. The days were full, the conversations real and the energy unmistakable. From product innovation sessions to time spent with legends like Joan Benoit Samuelson and Seattle Seahawks Coach Michael Macdonald, the Sales Summit reminded us that belief starts inside the team. And that means hearing it echoed from the top, with our senior leadership — Elliott Hill, Matthew Friend, Nicole Hubbard Graham and Phil McCartney — sitting side-by-side our Sales teammates. Erica Bullard, VP of Global Sales, says it best: “Coming together as one team for our Sales Summit builds on our momentum and supercharges our team with what they need to deepen their relationships with partners and grow the marketplace to serve more athletes* — our consumers—around the world. I’m proud of what this team has delivered, and I’m even more excited for the future.” *If you have a body, you are an athlete. #JustDoIt #SwooshLife #WinAsATeam

The shoes. The apparel. The campaigns. They all start somewhere — long before they show up on an athlete, in a store or out in the world. Each year, the Nike Design Annual brings that work together, capturing the footwear, apparel and experiences that shape the brand, along with the thinking behind them. “The annual isn’t meant to be a comprehensive collection of the year but rather a snapshot of the things we’re excited by,” says Brian Metcalf, Director of Visual Design. “I like to think of it as a sort of future artifact of the brand, questioning what would be interesting to discover within the pages if someone found this in 10 or fifteen years.” For designers inside Nike, the Annual has long been a way to track the brand’s evolution and to see how ideas build, how teams collaborate and how the work continues to move forward. “Nike brings creative individuals together across all facets of design under a single brand umbrella. The output is remarkably vast and diverse — not just products, but photoshoots, campaigns, digital experiences and retail environments. Much of our content pulls directly from the work of these teams, and their creativity and craft makes the Annual possible.” Read more about Nike Chief Design Officer Martin Lotti and the mindset that goes into creating pinnacle design work: https://lnkd.in/gbUEu5Nk #NikeDesign #SwooshLife #JustDoIt

Call it the Hoop Summit effect. Each spring, dozens of the world’s top high school basketball players travel to Portland for the annual Nike Hoop Summit to face off against Team USA. Almost immediately, the game changes — the pace picks up, the intensity builds and the standard climbs. We saw it in action during the showcase this past Saturday at the Portland Moda Center. But the feeling didn’t start that day. It starts a week earlier when players begin training and preparing at Nike’s Philip H. Knight Campus (PHK), extending the moment beyond the court. “When players get to experience our campus, it shows that we can serve them beyond the game itself. Seeing how our teams across the company work together to create this week-long memory for players is a big priority for us,” says Natalia Isaac, Professional, North America Pro Basketball Sports Marketing. Go behind the scenes of the PHK courts and facilities where the players get to train and prep: https://lnkd.in/gF45DR3t #HoopSummit #NikeBasketball #JustDoIt

Nike’s 2026 MLB City Connect uniforms are here, with designs shaped by the places and communities behind each club. Developed in close collaboration with eight MLB teams, this latest collection builds on what came before, reworking familiar elements into something that feels more personal, expressive and current. You can get your jersey now — and see the full collection here: https://lnkd.in/gjqhq_Hm #MLBCityConnect #SwooshLife #JustDoIt  

Nike and Jordan Brand have been showing up and powering hoops, across All-Star weekend to this weekend's Final Four and championship games. But we didn't start by dominating basketball. In the late 1970s, our path into the sport ran through college hoops — signing coaches, building relationships and learning what the game needed from the ground up. What followed was a shift. By the mid-1980s, the company had moved from college basketball’s margins to a visible, growing force within the sport. This was built on a simple but disruptive concept: invest in coaches. Our latest Department of Nike Archives feature looks at how that foundation took shape and helped position the brand for what came next — including seven of the eight men and women’s teams in this year's Final Four. Dive in: https://lnkd.in/g6HMeAPi #NikeBasketball #DepartmentOfNikeArchives #JustDoIt

Nike Berlin is back — reimagined as a more dynamic, hands-on retail experience built for athletes. Now open again in the heart of the city, the 1,475-square-meter store brings together immersive displays, personalized services and a broad mix of performance and lifestyle gear, creating a more engaging way to shop and experience sport in one space. From athlete-worn icons on display to services like Nike By You and Jersey By You, the space puts customization and storytelling front and center. “Seeing Nike Berlin come to life has been special,” says Laura C., Head Coach, Nike Berlin. “It’s a true jewel in the city, ready to inspire athletes and the community. I am proud of the amazing store team that will bring this space to life every day.” The experience extends across running, football, training, sportswear, Jordan and ACG, alongside new offerings like NikeSKIMS, available in retail for the first time in Germany. “We as Nike came together and put our A‑game on display,” says Ismail Akdeniz, Assistant Head Coach, Nike Berlin. “The opening of this store is a huge testament to creating a place where athletes’ dreams become real, brought to life by the best of our craft and our people.” #NikeRetail #SwooshLife #JustDoIt

Air Max Day started as a simple idea: wear your favorite pair and share why it matters to you. Today at Nike’s Philip H. Knight Campus (PHK), teammates carried that tradition forward, showing up in their favorite Air Max styles and posting photos on social media to celebrate the stories behind them. From classic icons to newer silhouettes, the day has become a reflection of personal style, creativity and connection to a franchise that continues to evolve. “From the first memories of my childhood, Air Max has always connected youth and communities on the streets,” says Ken Holter, Lead, Nike Sportswear Brand Management. “To me, Air Max is about street, love and creativity.” Celebrated each year on March 26 — a nod to the original Air Max 1 launch date in 1987 — the day has grown into a longstanding tradition shaped by the people who wear it. Now, that same spirit is defining what comes next. Learn more about Nike’s new Air Works program, bringing together designers from around the world to create the future of Air Max: https://lnkd.in/dpjEjN6h #AirMax #SwooshLife #JustDoIt

Alysa Liu isn’t just winning Olympic gold — she’s rewriting what winning looks like. After becoming the youngest U.S. national champion at 13 and stepping away from the sport as a teenager, Liu returned nearly two years later on her own terms to deliver one of the most electrifying seasons in figure skating. It was one defined not just by performance, but by clarity, confidence and joy. And yes, the hair flip too. “At the end of the day, if it’s not a ‘hell yes,’ it’s a ‘hell no,’” the 20-year-old Team USA athlete says. “When it comes to activities or opportunities, that’s how I think about it now.” Read more about how Liu is redefining success and learning to trust her own path: https://lnkd.in/gTacsttK #AlysaLiu #JustDoIt #SwooshLife