REI

REI’s Product Impact Standards set clear expectations for the more than 1,000 brands we partner with and our own Co-op brand, helping ensure the gear we sell reflects our values and what our members expect.   Our 2026 update raises the bar on product quality and inclusive design while continuing to push sustainability and accountability across the outdoor industry.   “Our products should reflect who we are as a co-op,” said Nani Vishwanath, senior strategist of inclusive design. “By focusing on quality gear that lasts and more inclusive design, we help members choose products they can trust.”   Take a look at what’s new and how these updates build on the progress we’re already making: https://lnkd.in/efp87WyN

The co-op is deeply saddened by the passing of mountaineering legend Jim Whittaker. He was REI's first full-time paid employee, our second CEO and a lifelong champion of living a life outside. Jim became the first American to summit Mount Everest in 1963. But he will be remembered for more than that, including enduring efforts to protect the outdoor places we love. Jim's legacy will live on in the communities he built and the countless people he inspired to get outside. We owe Jim our deepest gratitude for his leadership and are inspired by his example. It is now our responsibility to carry forward his mission. Linked below, read more on Jim, as he reflected last year on a life outside, a life well lived.

We know cooperative action works. Since 2021, our community has sent 2.5 million letters to Congress via the REI Cooperative Action Network to fight for life outside. As a result, we have helped protect more than 250 million acres of public lands, secure nearly $28 billion for state and local outdoor places, and pass 41 historic wins to protect the outdoor spaces we love and expand everyone’s ability to enjoy them. This progress belongs to all of us. And while there’s more work ahead, we’re proud to do it together. Thank you for speaking up.

What does chasing joy every single day look like? “The Life We Have” follows Rob Shaver, an REI employee, whose three-year daily running streak, totaling 1,175 days, carried him through decades of battling terminal lung and bone cancer. His goal was simple: run at least one mile every day. And he did, even on his hardest days, through treatment, pain and uncertainty. Through his persistence and resilience, Rob shows us that even in life’s most precarious chapters, every step matters and every moment is a gift. A story of mortality, movement, and meaning, we’re honored to help share Rob’s powerful perspective with the world. Produced in partnerships between REI Co-op Studios, Wondercamp and Sam Price-Waldman. Watch the full film: https://lnkd.in/eCPGcwj3

Congrats to our newly elected co‑op board members Rose Marcario, Chuck Sams and returning director Ted Philip. We’re grateful for their leadership and their commitment to our co‑op community. Thank you to every member and employee who voted! Learn more: https://lnkd.in/gEGGNmEJ

Gear up for an adventure outside the ordinary this year. We’re excited to introduce travel inspired by REI, created for our members and their companions and brought to life by Intrepid Travel.    Explore a curated collection of immersive journeys across more than 85 destinations, both domestic and international. From camping under the stars in Yosemite to trekking through the Andes in Peru, the question is: Where will this year take you?   Get all the details below. 🧳