TikTok for Business

What turns content into a career? For Turk, it started with something simple - sharing his passion for teaching English. One video went viral. Five years later, he's built a full-time career and even launched his own jewellery business on TikTok Shop. What stayed consistent: 👉 Showing up as himself from day one 👉 Creating content his audience genuinely connects with 👉 Letting his voice lead, even in branded content Hear from Turk on his TikTok journey, and how he drives impact with authentic content. 🔗 Find out more in our latest creator whitepaper: https://lnkd.in/gqmR3jtA

TikTok World 2026 is coming soon! Tune in to get an inside look at the solutions we're building, and why they're important for your business. Register now to catch the biggest insights, delivered straight to your screen, on the global broadcast on May 14: https://lnkd.in/eT5eSkaz Because here's what we know - when you build the right plan on TikTok, your audiences will watch it, love it, and want it. #TikTokForBusiness #TikTokWorld #Marketing #Advertising

If you want to #TopTheMoment, showing up in the first seconds matters. When attention spikes, bundling TopView + TopFeed helps brands stand out with measurable lifts in ad recall and intent. Capture attention at key moments and turn attention into action. Ride the momentum. #TopTheMoment

Most brands are using TikTok in a way that limits what it can actually do. 📍 Don’t treat it like a one-job channel. TikTok works best when it supports everything from awareness to conversion, not just driving clicks. 📍 The top of the funnel matters more than you think. Investing in reach and storytelling helps your lower-funnel campaigns perform better. 📍 What you see in reports is often not the full picture. A lot of TikTok’s impact happens before the click, so it’s easy to undervalue if you’re only looking at last-click attribution. 🔗 If your team is looking to get the most out of TikTok, the full report is worth a read: https://lnkd.in/e9Zq7psp

At Canva Create in LA last week, we caught up with Head of Canva Grow, George Howes to break down our two new integrations that make it easier for marketers to create, manage, and publish their TikTok campaigns all within Canva. 📌 TikTok Ads Integrations via the Canva App Marketplace: create and publish TikTok videos directly from Canva to TikTok Ads Manager. 📌 TikTok as a supported Ads Channel in Canva Grow: get AI-assisted campaign setup and insights to help improve performance over time. 🔗 Read the full TikTok for Business blog to learn more and get started: https://bit.ly/41xk1Dn

What makes creator partnerships work? For Jayni (@jaynitravel), it's not about selling a product, its about creating a connection with her audience. After leaving her job to travel across Vietnam post-pandemic, Jayni started sharing her journey on TikTok. Today, she manages five TikTok channels and has partnered with over 100 local and global brands. Her secret? Creating content that invites audiences into the conversation. Hear from Jayni on how she works with brands, and what resonates with audiences. 🔗 Find out more in our latest creator whitepaper: https://lnkd.in/gqmR3jtA

We’re at Canva Create today, where David McCarthy from TikTok’s Product Partnerships Team is sharing how we’re expanding our partnership with Canva to make it easier to create, manage, and publish TikTok campaigns. Two big updates: ⭐️ TikTok Ads integrations in the Canva App Marketplace: create and publish TikTok videos directly from Canva to TikTok Ads Manager ⭐️ TikTok as a supported ads channel in Canva Grow: use AI to help set up campaigns and improve performance over time 🔗 Read the full TikTok for Business blog to learn more: https://bit.ly/41xk1Dn

Brands #TopTheMoment by being consistently visible and unmissable. TopFeed is one of TikTok’s premium ad placements where users will see your ad after four scrolls on their For You page. It’s a way to stay consistently top of mind over time, creating deeper ad memorability and recall. Ads on TopFeed have resulted in +6.7% Association Lift for brand users and +33% Brand Share of Voice. That’s 1.3x and 3.6x higher than other brand ad products, respectively. #TopTheMoment with TopFeed.

We've expanded our partnership with Canva to make it easier for marketers to create, manage, and publish TikTok campaigns. Two major updates: ⭐️ TikTok Ads Integrations via the Canva App Marketplace: create and publish TikTok videos directly from Canva to TikTok Ads Manager. ⭐️ TikTok as a supported Ads Channel in Canva Grow: get AI-assisted campaign setup and insights to help improve performance over time. 🔗 Read the full TikTok for Business blog to learn more: https://bit.ly/41xk1Dn

Over the past quarter, TikTok has continued to invest in tools, partnerships, and policies designed to strengthen safety, transparency, and trust across our platform. We are committed to building a safe and secure environment for our community and our partners. Our Quarterly Safety Report highlights the key steps we’ve taken to support this mission: 🤝 Supporting advertisers with stronger reputation safeguards via our new Brand Reputation Playbook. 🔍 New research on building high-performing creator partnerships in collaboration with the Brand Safety Institute (BSI). 🔗 Reinforcing our commitment to responsible advertising by joining the European Advertising Standards Alliance (EASA). 🦺 Strengthening privacy and data protection through new tools and global initiatives. 🔗 Check out the full update here: https://bit.ly/422Yum3 #TikTokforBusiness