Area Sales Manager

The Area Sales Manager (ASM) is the key street-level salesperson in an assigned geography. He/she is responsible for executing a go to market strategy that includes both Direct Store Delivery (DSD) and direct routes to market. An ASM works as part of a team, reporting to the manager off his/her territory. This position offers a chance to drive the growth and success of Eternal and is the starting point for a career within our rapidly growing sales organization.

Position Responsibilities

The ASM is responsible for growing sales and market share by identifying and creating new business and increasing the customer base within the assigned territory.

This is accomplished by:

• Implementing sales strategies to deliver annual volume objectives of the territory, expanding account and package distribution to maximize sales
• Continuously monitoring and reporting competitive activities, and keeping abreast of market trends
• Monitoring the performance of distributors within the area, identifying issues, and taking action to deal with them
• Working with distributor personnel and retailers to ensure sales, distribution and merchandising objectives are met
• Attend distributor meetings on a regular basis
• Training and developing distributor sales personnel on brand standards to optimize sales performance
• Rolling out and championing Eternal brand platform across all market segments
• Establishing sales objective for the territory, in conjunction with the RSM & Director
• Utilize a retail tracking app daily to document account visits, key accomplishments, and identified opportunities
• Must have a valid driver’s license and be able to lift 50lbs
• Performing other duties as may be assigned from time to time

Position Requirements

• At least 2 years of relevant sales experience in the Beverage Business
• Experience working for or with Direct Store Delivery (DSD) Distributors a must
• Account sales experience is a plus
• Proficiency working with Microsoft Office products, including Excel and PowerPoint
• Good command of business mathematics with strong analytics skills
• Excellent written and verbal communication skills
• Productive working in a collaborative team, environment with minimal oversight
• Ability to perform physical activities required by the job duties including occasionally lifting and moving up to 65 pounds individually and greater weights with assistance; ability to bend, stretch, stoop, climb and perform other physical acts associated with selling, demonstrating and marketing products in assigned territory
• Excellent at managing time, priorities and expenses

Some overnight travel required

***Pay depending on experience