Category Insights Manager

Overview:

As a Category Insights Manager, you will work with the marketing & sales team to drive business growth with key retailers. The ideal candidate for this position is a team player that is driven, possesses initiative, is highly organized, has a passion for analytics and sales, and enjoys being part of a team. The marketing & sales team will look to you to provide much-needed sales data for market and trend analysis, as well as customer administrative support.

Key Responsibilities

• Lead the design and implementation of business intelligence to drive actionable insights and optimize business performance across key retailers such as Walmart, Walgreens, CVS, Kroger.
• Collaborate with stakeholders across marketing & sales to translate complex data and market research findings into clear, strategic recommendations that influence business growth, marketing effectiveness and strategic initiatives
• Participate in the category review process working with other cross-functional teams to provide complete category management solutions
• Independently develop and maintain client-specific reporting that measures performance against strategies and objectives.
• Managing reporting using technical software: Circana (IRI), Nielsen, 84.51, Market 6, or Stratum
• Build solid sales presentations using syndicated, panel, basket, shopper, and other sources of data that provide solutions and recommendations in alignment with channel strategies and key retail goals/objectives.
• Maintain connectivity with clients to ensure understanding of KPIs, innovation, and other important information

What we are looking for

• Bachelor’s degree or equivalent in a relevant field such as Business, Analytics, Sales or Marketing
• A minimum of 4 years of progressive experience in business intelligence, market research, consumer insights or competitive intelligence roles
• Strong analytical skills with the ability to synthesize complex data into actionable business insights and strategic recommendations
• Excellent communication and presentation skills, capable of influencing senior stakeholders and cross-functional teams, while partnering with both technical and non-technical stakeholders

Knowledge, Skills, and Abilities Requirements:

• Advanced degree of proficiency in Windows and related software applications, including Excel, PowerPoint, VB, and advanced macros. Knowledge of Power BI would be a strong asset.
• Experience with syndicated data and/or space management tools such as Spaceman, JDA.
• Ability to analyze, interpret and develop recommendations from disparate data sources
• Effectively and independently conduct data mining utilizing CPG math concepts and tools.
• Communicates clearly and effectively while understanding and adapting to the audience.
• Independently manage project plans and assume responsibility for tracking, communication and timing.
• Drive to meet the expectations and requirements of internal and external stakeholders
• Execute strategic objectives and provide input as needed to keep priorities on track.