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Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across and the video landscape in support of advertising and media measurement initiatives.
Skills:
Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations.
Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar
Track all research requests and match to sales revenue on a weekly basis.
Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot.
Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales
Produce and maintain recurring reports including DISH Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore.
Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore.
Seniority level
Associate
Employment type
Full-time
Job function
Analyst
Industries
Broadcast Media Production and Distribution
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