International General Manager Wellness

Our client is seeking a General Manager for their growing International division for Nutrional Wellness. The position will focus on leading Global expansion, Sales and Operational excellence for the company’s Health and Wellness product portfolio. This executive will own the international P&L, drives market penetration, builds distribution capabilities, and ensures supply chain continuity across key regions. As a senior leader, the GM will accelerate brand growth, navigate diverse retail environments (modern trade & traditional trade), manage regulatory and compliance requirements, work and negotiate with distributors as well as execute against long-term international strategies aligned to corporate priorities. The client will consider assistance for relocation to NJ for the right candidate.

• This is considered a hybrid work schedule, with 3-4 days per week in office.
• The salary range for this role is $275-300,000 with a bonus opportunity.

Responsibilities:

Global Strategy & Market Expansion

• Create further global growth strategy plans for a CPG portfolio to further build on the existing business across all regions – EMEA, APAC, LATAM, etc.
• Evaluate and prioritize new market entry opportunities based on category trends, consumer insights, channel dynamics, and competitive landscape.
• In partnership with the Chief Growth Officer and the marketing team, further define international brand positioning, portfolio strategies, and category expansion plans.

Commercial Leadership & P&L Ownership

• Manage end-to-end international P&Ls, ensuring profitable growth, pricing strategy effectiveness, and disciplined investment decisions.
• Oversee sales forecasts, trade spend, promotional calendars, and demand planning to optimize performance across retail, e-commerce, and distributor channels.
• Drive excellence in revenue management, market share growth, and profitability improvement.

Route-to-Market Management

• Optimize route-to-market models, including UK entity, licensed and in house distributors, wholesalers, retailers, and direct-to-consumer channels.
• Establish distributor scorecards, performance metrics, and annual operating plans.
• Negotiate high value international distribution agreements, retail placements, and strategic partnerships.

Supply Chain, Operations & Regulatory Compliance

• Partner with Supply Chain to ensure global inventory continuity, efficient logistics, and demand supply alignment.
• Lead efforts to localize product formulations, packaging, and labeling to meet country-specific regulations and consumer preferences.
• Ensure compliance with global standards including food safety, import/export regulations and product registrations, and environmental requirements.

Brand Growth & Consumer Engagement

• Collaborate with Marketing to localize consumer communication, insights, and shopper activation programs for each market.
• Guide product innovation tailored to international consumer needs and regional trends.
• Oversee in?market brand performance, ensuring alignment with global brand equity and strategy.
• Travel overseas to the important Trade Shows and to meet with several Distributors.

Team Leadership & Cross-Functional Collaboration

• Lead and develop diverse, high?performing regional teams across sales, operations, and finance.
• Foster a culture of accountability, agility, collaboration, and results across international markets.
• Partner closely with HR, Finance, Legal, R&D, Supply Chain, and Marketing to support global initiatives.

Key Performance Indicators (KPIs)

• International revenue and profitability growth.
• Global retail distribution, market share gains, and category expansion.
• Distributor performance and RTM optimization.
• Forecast accuracy, supply continuity, and operational efficiency.
• Brand equity growth and successful localized marketing execution.
• Employee engagement, retention, and development across regions.

Required Qualifications:

• Bachelor’s degree required; MBA preferred.
• 10–15+ years of progressive leadership experience in international business within a CPG company (Wellness, health, food, beverage, beauty, personal care, household care, etc.). Experience within vitamins, minerals, supplements and ingrediants is a plus.
• Proven track record managing global operations, retail partnerships, and complex multi-market P&Ls.
• Experience working with distributors, retailers, and emerging markets strongly preferred.
• Strong commercial acumen, with expertise in pricing, trade management, and retail channel strategy.
• Deep understanding of global supply chain and regulatory requirements specific to CPG.
• Excellent cross-cultural leadership, communication, and negotiation skills.
• Ability to thrive in matrixed environments and lead teams across borders.
• Consumer?centric mindset and strong analytical capabilities.
• Command of a second language could be viewed as a positive for one of the developing markets.
• Ability to travel approximately 20%

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

Opportunity Awaits.