National Account Manager

Summary of Responsibilities:

The National Account Manager is responsible for managing and growing relationships with national and regional retail partners. This role drives revenue through strategic account planning, retail execution, promotional programs, and collaboration with internal teams to maximize sell-in and sell-through performance.

Essential Functions:

• Manage and grow assigned national and regional retail accounts, including big-box and specialty retailers
• Develop and execute strategic account plans aligned with retailer objectives and company growth goals
• Own retail line reviews, assortment planning, and product launches
• Negotiate pricing, promotions, programs, and contracts with retail partners
• Partner with retailers to drive sell-through, margin performance, and category growth
• Collaborate cross-functionally with marketing, demand planning, operations, and customer service teams
• Forecast sales, manage budgets, and track performance against KPIs
• Analyze POS data, market trends, and competitive activity to identify growth opportunities
• Ensure accurate execution of promotions, merchandising, and in-store initiatives
• Serve as the primary point of contact for retailer buyers and category managers
• Travel as needed to retailer headquarters, line reviews, and trade shows

Required Skills:

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience)
• 5+ years of experience in retail sales, national account management, or consumer products sales
• Proven success selling to retailers (big-box, mass, grocery, specialty, or omni-channel)
• Strong understanding of retail dynamics, including margins, promotions, and assortment strategies
• Excellent negotiation, presentation, and relationship-building skills
• Experience using CRM systems, Excel, and sales analytics tools
• Ability to travel nationally as required

Physical Demands:

1. Long periods of work that primarily involve sitting.
2. Light work that includes moving objects up to 20 pounds.