Learned a term today. 🎯 "Goal based shopping". Agentic commerce is enabling entirely new shopping behaviors, primarily through goal-based shopping. Instead of searching for individual products, you can just describe a goal, like planning a kid's birthday party and the AI builds a complete basket for you. Goal-based shopping is demand creation. The agent surfaces products the shopper didn’t know they needed, because they were thinking about a life event, not a product category. You can’t search for what you don’t know to search for. Interesting times. We will have to think more in themes rather than keywords going forward. #GoalBasedShopping #FeedManagement #Syndication #Productsup

Retail media is entering a new chapter. AI is starting to reshape discovery, impulse moments and how brands show up across the shopping journey. In our latest episode from the Walmart Connect content studio, Kyle McWhirter from Walmart Connect sat down with Shakir Moin from The Coca-Cola Company North America and Amy Andrews from Mars United Commerce to talk about what agentic commerce could mean for brands and shoppers. Watch the full conversation on Youtube and weigh in: https://lnkd.in/gftkGxgU

Had a great conversation with Shakir Moin (Coca-Cola) and Amy Andrews (Mars United) about something that’s quickly reshaping retail: agentic commerce. AI is helping brands move closer to real shopper intent — creating more relevant moments across digital and in-store experiences. Appreciate the thoughtful perspectives from both of them. Watch the full discussion and let me know if you agree: https://lnkd.in/ecCWipmB

Retail media is entering a new chapter, and AI is beginning to reshape discovery, impulse, and how brands show up across the shopping journey. Grateful to our partners for leaning in on a thoughtful discussion around what agentic commerce could mean for brands and shoppers. Would love to hear what others are seeing in this space!

Valentine's Day is not just a retail peak. It's a key acquisition moment for premium brands.   Gifting sits at the intersection of urgency, emotion and high-value purchases. And searches are increasingly starting with AI, making GEO a critical lever for visibility and conversion.    During the 2025-2026 holiday season, traffic to retailers' websites from LLMs was 7x higher than the previous year. AI is becoming a primary commerce interface, but this shift exposes a structural vulnerability: counterfeiting.   When users ask for “cheaper alternatives” or “dupes,” AI tools can surface counterfeit listings, often without clear source signals. With 28% of online counterfeit buyers using AI in their search and global counterfeit trade estimated at $467B according to the OECD, the risk is real.   Visibility is no longer enough. Brands must ensure they are not only present in AI ecosystems, but protected within them.   At Sia, we believe trusted AI-enabled commerce will be a decisive differentiator for premium brands.   Learn more in the comments 👇 Agathe Malinas   #GEO #AEO #AgenticCommerce #LLMs

“Je t’LLM mon amour ♥️” Good news for my husband: Valentine’s Day gifting has never been easier. Looking for a trendy luxury bag or a gold necklace for your significant other? Today, ChatGPT or Gemini will gleefully curate dozens of options in seconds, from iconic luxury brands… to their counterfeits. AI is quickly becoming a new commerce interface. But as more people start their shopping journey with AI, a new question emerges: how can brands ensure they are not only visible, but also protected? 📍This is exactly where GEO (Generative Engine Optimization) comes into play, helping brands understand how they appear, rank, and are represented inside AI ecosystems. I’ve been really interested in exploring this topic at Sia, especially seeing how quickly AI is changing the way people discover and choose luxury products. 👉 Learn more in the article below, written by the fantastic Max Stewart and Agathe Malinas Ps - yes, I found that “je t’LLM” pun myself, quite proud of it 😌😌😌

ASOS Increased Engagement by Letting AI Drive Browse Paths 75% Higher CTR — Without Adding New Products. ASOS didn’t grow engagement by adding more inventory. They grew it by changing what shoppers see next. Here’s what they did 👇 ASOS uses AI to: → Analyze browsing patterns → Predict the next most relevant item → Adapt recommendations mid-session Instead of fixed collections, shoppers see: • “You might also like” • “Style it with” • “Inspired by your browsing” 📈 Result: • 75% higher email CTR • Higher PDP engagement • More items per session Why this works: Shoppers don’t want infinite choice. They want guided discovery. Most stores still rely on: ❌ Static collections ❌ Merchandiser-defined rules ❌ One-size-fits-all recommendations 🔑 The insight: Browse AI should feel like a stylist, not a catalog. CartAmplify enables: → Real-time browse personalization → Session-aware recommendations → Ranking models that evolve with behavior That’s how browsing turns into buying. #ASOS #AIRecommendations #CustomerEngagement #EcommerceInnovation #PersonalizedShopping #BrowsePaths #SmartShoppingExperience #RetailTech #ConsumerBehavior #OnlineRetailTrends #cartamplify

Spotted this new "shopping made easy” update by bol. Instead of endless scrolling, shoppers are now guided through a short, intuitive question flow based on brand preference, usage, and key product features. The result? Faster discovery and more relevant choices in just a few clicks. This is a clear step towards an AI driven shopping experience: one that not only improves the customer journey, but also unlocks new opportunities for brands to stand out exactly when they match shopper intent. Less scrolling. More matching. Better outcomes for both shoppers and brands. At least the sponsored products strategy is right on point 😉 Marlissa Ilahi, Koen Heiden, Yuliya Pulatova, Cato Roest.

Kroger's New Boss, The AI Ad War & Target's Smoke-Filled Plans To Reinvest In Stores Fast Five Prepare for a retail revolution as Omni Talk Retail Fast Five dives into pivotal industry shifts, from leadership changes to innovative tech strategies. - Kroger welcomes Greg Foran, ex-Walmart executive, as the new CEO, signaling strategic shifts in the retail giant's future. - Target announces job cuts of 500 positions but doubles down on investing in frontline store staff to enhance customer experience. - Anthropic makes a bold move with a Super Bowl campaign promising its Claude AI will remain ad-free. - Albertsons rolls out cart tracking technology to evaluate the effectiveness of retail media, setting a new standard in analytics. - Spotify expands its horizons by teaming up with Bookshop.org to venture into selling physical books. - Joe Laszlo previews Shop Talk Spring 2026, marking its 10th anniversary with the theme "Retail in the Age of AI." - A lively discussion on solarium cappuccinos, the hyoid bone, and first edition Dune books adds a unique flavor to the episode. Quick Action Items: - Evaluate how leadership changes like Kroger's can influence company strategy and market positioning. - Consider the impact of staff investments on customer satisfaction and sales performance. - Explore innovative advertising strategies, like Anthropic's ad-free pledge, to differentiate your brand. As AI continues to reshape the retail landscape, how will these innovations redefine consumer expectations and business strategies? From Omni Talk Retail Full Episode https://lnkd.in/g99hXh85

From inflation fatigue to the AI-powered shopping revolution, cautious consumers are rewriting the rules of trust and brand loyalty. Success now hinges on your ability to turn fragmentation into opportunity. 𝐓𝐡𝐞 𝐆𝐈𝐂 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞: 𝐓𝐡𝐞 𝐎𝐦𝐧𝐢 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Bridge strategic planning silos to create seamless, connected shopping journeys across every digital and physical touchpoint. 𝐌𝐚𝐬𝐭𝐞𝐫 𝐀𝐠𝐞𝐧𝐭𝐢𝐜 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: Utilize 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐆𝐄𝐎) to ensure your products are "machine-readable" and prioritized by AI shopping assistants. 𝐃𝐮𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐎𝐯𝐞𝐫 𝐏𝐫𝐢𝐜𝐞: Leverage the 62% 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐌𝐚𝐧𝐝𝐚𝐭𝐞 where shoppers now prioritize product longevity and shelf-life over simple discounts. 𝐔𝐧𝐲𝐢𝐞𝐥𝐝𝐢𝐧𝐠 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧: Stop guessing. Act on ground-truth insights anchored in real human behavior to lead the 2026 intelligence supercycle. Connect with our specialists to access the GIC 2026 Product Content Outlook and lead with UNYIELDING PRECISION. Learn more at 𝐡𝐭𝐭𝐩𝐬://𝐠𝐥𝐨𝐛𝐚𝐥𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞𝐜𝐚𝐭𝐚𝐥𝐲𝐬𝐭.𝐜𝐨𝐦/ #ConsumerOutlook #NIQStyle #OmniRevolution #MarketResearch #GIC