There’s been a lot of conversation lately about AI inside HubSpot. One question keeps coming up: what can teams actually do with it? So our team at Aptitude 8 put together something practical, the HubSpot AI Cookbook. It walks through real AI workflows across marketing, sales, service, and customer success, including things like prospecting, handoffs, onboarding, support routing, and expansion signals. If you’re thinking about how AI fits into your HubSpot environment, this is a good place to start. Download here: https://lnkd.in/eZUUjRnA

Some HubSpot features don’t use credits. Some do! As HubSpot continues to push it's Breeze AI innovation forward, Credits are going to become more prominent in day to day operations. If you’re not sure where that line is today (or where it’s headed), this is worth a look. Josh Wingate walks through how HubSpot credit system works, why Breeze exists at the center of it, and what teams should be paying attention to as the platform evolves. Worth a read if you want fewer surprises in the future! https://hubs.li/Q047X4gN0

Excited to share something our team has been working on! There’s a lot of curiosity around how AI fits into HubSpot, but many teams are still figuring out how to apply it in real workflows. So we put together the HubSpot AI Cookbook. It’s a practical guide to AI use cases across marketing, sales, service, and customer success, from prospecting and marketing → sales handoffs to onboarding, support routing, and expansion signals. If you’re exploring how AI could fit into your HubSpot environment, this is a great place to start. Download here: https://lnkd.in/gdtFkvfs

Daeda MCP Pro is now available to you. As part of Daeda AI on the HubSpot Marketplace. It's the best way to bring AI Ops into your agency and start eliminating the worst part of your consultants workflows - All the clicking around the computer. We've had alpha users use Daeda MCP as: - A question answering machine, getting answers from their portals without opening HubSpot. - A way to build full systems across workflows and segments. - A Smart Copy + Paste mechanism for moving workflows from one portal to another, while safely handling the different context (User IDs, Lists, etc.) - A way to create records and tasks quickly from Claude Code. It sits between your AI and HubSpot, with better tech and a better Philosophy than the HubSpot MCP or connectors - especially for power users and teams. Its a testament to my personal belief - that the future doesn't belong to "Agents", it belongs to skilled RevOps and GTM engineers spending more time building better companies. And offloading all the boring stuff (finding answers, building reports, clicking around HubSpot) to AI. If you like that sound of that, comment "demo" and I'll give you a run through of the MCP.

It's relatively easy to build prototypes with Claude. Yesterday, I built an industry dashboard which pulls in Hubspot, 6sense intent, ZoomInfo, and search/news/industry data. The goal: build an account-based segmented control panel of our TAM and use this to measure nurture (and broader campaign) impact, intelligently build coverage of the right accounts and personas, and also to... eventually... trigger personalized sequences based on that data... maybe in HubSpot... maybe in Unify... How? I'm not sure yet. That's what it feels like to be a marketer right now. It's clear what's possible. Not so clear how to hook everything up and make it work beyond building a good-looking prototype with real but static data. I feel like every hour there is a new acronym or tool I should know. And be an expert in already. And in some cases that tool or version only launched a few months ago. I saw a post on here about how all marketers feel behind right now, and it was comforting. Behind, ahead, on track. The key is focus. What will move the needle for your company? How can automation help? Sometimes AI isn't the answer. That's ok too.

You can build the best product in the world. But without sales and marketing, nobody buys it. Startups don’t just need more effort. They need sharper tools to let teams focus on selling. Some AI tools are capable of helping your sales and marketing team to streamline operations: 1. 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 & 𝗖𝗥𝗠 ↳ Monaco: CRM built for outbound outreach. ↳ Attio: CRM for managing inbound leads. ↳ Clay: Builds and enriches prospect lists. 2. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 ↳ Willow: Converts voice ideas into text. ↳ Gauge: Improves visibility in AI search tools. ↳ Ahrefs: SEO research and backlink analysis tool. 3. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 ↳ Resend: Sends reliable transactional emails. ↳ Loops: Tool for marketing email campaigns. ↳ Slack: Real-time team communication platform. ↳ Pylon: Manages customer support conversations. 4. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 & 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 ↳ Gumloop: Automates GTM workflows. ↳ Cursor: AI-assisted coding for websites. ↳ Basedash: Turns product data into insights. ↳ Linear: Tool for planning and tracking work. Each of these tools solves one specific problem. Together, they help teams stop struggling and start selling. P.S. Which tool from this list are you going to use? Don't forget to follow Aparna.

We have some exciting news for the HubSpot ecosystem.   AI is moving fast inside HubSpot, and we’ve been getting a lot of questions about what teams can actually do with it.   We just released the HubSpot AI Cookbook, practical AI workflows across marketing, sales, service, and customer success.   Inside the cookbook you’ll find step-by-step plays for things like:   → Preparing your HubSpot portal for AI → Smart prospecting with AI lead scoring → Marketing → sales handoffs with AI briefs → Customer onboarding and health monitoring → Support ticket routing and summarization → Expansion and upsell signal detection   Each recipe shows how teams turn CRM data into automation and decision support operators use every day.   If you run HubSpot in a complex GTM environment, this guide shows how teams are applying AI inside real workflows.   Download here: https://lnkd.in/e9ZZ9xfx

An open question we ask ourselves every day is what we can do to provide more value in an AI world at Smartlead Over 8 million active mailboxes in over 100s of warmup pools puts us in position to have the most diverse warmup pool in the world Amongst the many updates we're releasing, it only made sense to double down on one of our biggest moats As of Monday this week, we've made policing even more nuanced and intelligent Before, our process was to lock certain pools based on user behaviour and quality Now even if you make it to that pool or say in any of the premium pools, your mailboxes will be scanned every few hours for the quality of your account, bounces you cause or otherwise And your historic behaviour will lead to you potentially being blocked for a long time While others are using AI to build hubspot replacements for their team, we're mobilining "active" agents to scan, manage, warn and block anyone who impacts our warmup infra