80% of marketers prioritize performance over brand. But what happens when the funnel dries up? In the latest episode of The AI Advertising Podcast, Becky Tasker, VP of Growth at StackAdapt, breaks down the real cost of over-indexing on performance, and why brand building is no longer optional. Tune in to hear: ➡️ Why funnel shrinkage is a performance marketing side effect ➡️ How AI can (and can't) solve the measurement problem ➡️ The case for shifting 20%+ of your budget into brand If you're still playing the short game only 👀 this one's for you. 🎧 Listen link in the comments. #BrandMarketing #PerformanceMarketing #AIAdvertising #FullFunnel #StackAdapt
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This is awesome. And honestly a bit of a “we optimized the future out of our funnel” moment. Performance captures demand, brand creates it. You need both or the system breaks! Also: AI can optimize a lot of things…but it can’t invent demand (yet 👀). Great episode.
80% of marketers prioritize performance over brand. But what happens when the funnel dries up? In the latest episode of The AI Advertising Podcast, Becky Tasker, VP of Growth at StackAdapt, breaks down the real cost of over-indexing on performance, and why brand building is no longer optional. Tune in to hear: ➡️ Why funnel shrinkage is a performance marketing side effect ➡️ How AI can (and can't) solve the measurement problem ➡️ The case for shifting 20%+ of your budget into brand If you're still playing the short game only 👀 this one's for you. 🎧 Listen link in the comments. #BrandMarketing #PerformanceMarketing #AIAdvertising #FullFunnel #StackAdapt
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It is clear marketers today are being pulled in two directions: 1)Prove performance now 2)Build brand for the future Performance delivers now, brand builds whats next. Forward thinking marketers invest in BOTH
80% of marketers prioritize performance over brand. But what happens when the funnel dries up? In the latest episode of The AI Advertising Podcast, Becky Tasker, VP of Growth at StackAdapt, breaks down the real cost of over-indexing on performance, and why brand building is no longer optional. Tune in to hear: ➡️ Why funnel shrinkage is a performance marketing side effect ➡️ How AI can (and can't) solve the measurement problem ➡️ The case for shifting 20%+ of your budget into brand If you're still playing the short game only 👀 this one's for you. 🎧 Listen link in the comments. #BrandMarketing #PerformanceMarketing #AIAdvertising #FullFunnel #StackAdapt
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New episode just published with Robert Webster talking about how marketers are integrating AI into their workflows. 🧡 #AI #Marketing
This episode with Robert Webster, Founder and CEO of TAU Marketing Solutions is now live discussing AI in Marketing. 🧡 Watch the episode here: https://lnkd.in/ea_bnkN9 There are over 140 episodes of The Six Sells Podcast available - full of insights from senior people working in marketing, media, advertising and technology. If you would like to hear when a new episode is published, please follow Six Sells on LinkedIn and select 'all posts' via the bell icon in our profile. #Media #AdvertisingAndMarketing #AI
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Most call centers don’t have a lead problem. They have a follow-up problem. In our newest episode of The Channel Automation™ Podcast, we sit down with Jennifer Ortega and Ginell Martinez from Love Your Bath to talk about what happens when customer communication stops being manual and starts becoming scalable. This conversation touches on: - Why phone-only outreach is no longer enough - How automation can support better customer follow-up - What it looks like when tech helps teams work smarter, not colder - Why the best systems still protect the human side of the experience A lot of people talk about AI. This episode is about what it looks like when it actually helps a team operate better. 👇 Full episode in the linked video. https://lnkd.in/gfUESvFa #AI #Automation #CustomerExperience #LeadGeneration #CallCenter #SalesOps #BusinessGrowth #DigitalTransformation #Jacuzzi #BathRemodel #BathLeads
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What does the cereal aisle have to do with modern marketing? A lot more than you’d think. 🥣 In the latest episode of Experience by Design Podcast, I talk with Lisa Cole—Chief Marketing, Product, and AI Officer at 2X Marketing, and author of "The Limitless CMO" —about competing in the Attention Economy, using AI thoughtfully, and why marketing leaders need to rethink workflows before optimizing them. Quick takeaways: ✅ Attention is the real scarcity ✅ AI amplifies skill—not broken processes ✅ Learning beats speed ✅ Marketing still shouldn’t make it hard to buy If you’re leading marketing or experimenting with AI, this conversation is worth your time. 🎧 Listen here: https://lnkd.in/euxAX_T4 #MarketingLeadership #AIinMarketing #AttentionEconomy #CMO #ExperienceByDesign
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Most “unified measurement” solutions are anything but unified. They’re stitched together systems - each with its own logic, its own bias, and its own version of the truth. At Slingwave, we took a different approach. We rebuilt measurement from the ground up - combining MMM, attribution, experimentation, and an AI layer into a single system designed to answer one question: What’s actually driving incremental growth? In this clip, our Head of AI Operations Piotr Motykiewicz goes behind the scenes on what makes that possible. 🎧 Full episode: https://lnkd.in/gW5ZAMZ7 https://lnkd.in/g_z5rk_X
Founder & CEO at Slingwave | 2x Startup Founder | Marketing Analytics, AI & Experimentation | Harvard MBA
🎙️ 𝗡𝗲𝘄 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝗔𝗹𝗲𝗿𝘁 𝗳𝗼𝗿 𝗧𝗵𝗲 𝗜𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 — 𝗻𝗼𝘄 𝗟𝗜𝗩𝗘! Everyone talks about “unified measurement.” But most of what’s out there… isn’t actually unified. It’s stitched together systems that don’t really talk to each other - attribution here, MMM there, experimentation somewhere else - all producing slightly different answers. And that’s how you end up with the biggest problem in marketing today: Every platform grading its own homework. At Slingwave, we took a different approach. We didn’t try to connect existing pieces. We rebuilt the system - with MMM, attribution, experimentation, and an AI layer working together from the start. In the clip below, Piotr Motykiewicz - our Head of AI Operations - breaks down what “unified measurement” really means at Slingwave: It’s not enough to skate to where the puck is going - you have to predict the shot. 👇 Clip below 🎧 Watch the full conversation on YouTube - or wherever you listen to podcasts. https://lnkd.in/gaekwxcM #MarketingMeasurement #Incrementality #MarketingAnalytics #AIinMarketing #DigitalMarketing
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How Small Advisory Firms Can Use AI to Grow Running a small advisory business? Maybe 2–3 people, bootstrapped, founder-led. AI isn’t here to replace you. It’s here to multiply your impact. Here’s the key: Turn client insights into content; Automate research and proposal drafting; Personalize sales outreach at scale; Train your team with AI as a “virtual teammate” With AI, you don’t just work harder—you work smarter, faster, and at scale. Listen to the podcast: https://lnkd.in/ga6TXHcY Watch the video: https://lnkd.in/gVDUuxfR #AdvisoryBusiness #ConsultingLife #AIForBusiness #SmallBusinessGrowth #SalesStrategy #MarketingAutomation #FounderLife #B2BMarketing #ProductivityHacks #ScaleYourBusiness
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Really appreciate this invitation to get real about how AI is actually showing up inside our organizations. If you’re wrestling with how to apply AI to customer data, personalization, or marketing workflows, take a minute to submit your questions through the link in Melissa's post, and keep an eye out for the "Thinking, With AI" episode when it drops!
I’m joining as a guest on Thinking, With AI podcast this week and I’d genuinely love to bring your questions into the conversation with me. Not the polished ones. The real ones you’ve been sitting with. The ones that feel a little unresolved or hard to untangle. Where is AI feeling challenging or unclear inside your organization right now? What’s a conversation your team hasn’t quite had yet? If you had an hour to dig into this with someone deep in the work, what would you want to explore? This community always brings such thoughtful, honest perspectives and I’d love to carry that into the episode. We'll be featuring a few of your questions directly, either read aloud or in your own voice, and if something’s been on your mind, I’d really love to hear it! https://lnkd.in/e7FbY_bk #ThinkingWithAI #AdobeExperienceLeague #AIInPractice #LetsTalkAI #EnterpriseAI
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Most professionals are still trying to rank… while others are getting chosen. Media features, podcast placements, and AI-optimized websites are how you build authority signals that AI actually trusts and recommends. If your brand isn’t structured for AI, you’re invisible where it matters most. https://credancy.com Start building authority that AI can’t ignore #AIVisibility #AEO #AISEO #PodcastMarketing #AuthorityBuilding #DigitalPR
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If you ever feel unsure about where to start or how to safely and effectively build your AI strategy, you don't have to figure it out alone. That's exactly why I created the AI Success Squad a supportive community where business owners learn how to implement AI beyond just the tools. Inside, you'll find real conversations, live sessions, and step-by-step guidance so you can confidently integrate AI into your business, your content, and your workflow. 🎧 Listen to Episode 24 of the Painless Posting Podcast on your favorite app or visit painlesspostingpodcast.com to see how community support can make AI easier and smarter. 🎙️ 🤩 👩 💻 #MasterItMedia #SocialMedia #PainlessPosting #PainlessPostingPodcast #SocialMediaPodcast #SocialMediaShortcuts #socialmediatips #SocialMediaStrategy #SimplifyingSocialMedia
🎧 Listen here: go.stackadapt.com/rj4u0q5n