Newspack’s cover photo
Newspack

Newspack

Internet Publishing

Newspack gives modern news organizations the tools to publish great stories, develop a loyal audience and drive revenue.

About us

Newspack's guiding purpose is to help news organizations publish great stories, develop a loyal following, and find a path to financial sustainability at a moment when local journalism faces immense challenges. We do that by deploying a suite of open source tools and business insight that is tailored to the needs of digital news publishers and reflects industry best practices. In nearly five years, we have launched nearly 300 publications, with dozens more slated to come on board in months ahead. They range from venerable publications like the Bangor Daily News to digital startups like The City, CalMatters, and MLK50. In the process, we’ve created a vibrant community of more than 1,500 publishers, editors, and producers whose goal is to see journalism thrive in their local communities. These are the values that guide our work: Responsiveness: We demonstrate empathy and deliver quality support. Reputation: We maintain strong news industry ties, which manifest themselves in business insight and product focus. Results: We help publishers build audience, engagement, and revenue. Reliability: We ensure the platform is fast and reliable. Affordability: We use scale and open source code to deliver more for less. Innovation: We draw on the knowledge of the Newspack community to drive innovation and open-source contributions to the platform.

Website
https://newspack.com/
Industry
Internet Publishing
Company size
11-50 employees
Founded
2019

Updates

  • Congratulations to the CalMatters team for being awarded $9 million from The Trust in American Institutions Challenge. This grant will help the team expand its Digital Democracy platform to statehouses across the country. Digital Democracy reveals how decisions are made in California. It’s a custom-built AI tool that tracks every word spoken in public hearings, every dollar donated to politicians, every bill introduced, every vote cast, and more. By expanding this platform nationwide, more Americans will have access to the information they need to make informed voting decisions, and more reporters will have access to records that will hold legislators accountable.

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    Reid Hoffman Reid Hoffman is an Influencer

    Trust is the operating system of democracy. When it breaks down, everything built on top of it starts to fail. That's why, together with Lever for Change, I launched The Trust in American Institutions Challenge — a $9 million open call for bold, scalable solutions to one of the most urgent problems of our time. Today, I'm proud to announce that CalMatters and their Digital Democracy platform are the winners! As statehouse reporting has declined across the country, so has accountability. Voters are left with less independent information about their elected officials, fewer tools to engage with government, and more reason to distrust it. It’s a race to zero. CalMatters built something that breaks the distrust loop. Their work gives the public and journalists direct access to everything happening in the legislature: every vote cast, every dollar donated, every word spoken. This $9 million grant capital will power CalMatters' Digital Democracy platform as they expand to statehouses across the country. Congratulations to the entire CalMatters team –– and deep respect to the other finalists — The American Journalism Project, Recidiviz, Results for America, and Transcend — whose proposals were genuinely exceptional. Trust won't be rebuilt overnight. But it can be rebuilt. It starts with CalMatters. Learn more: https://lnkd.in/gx5C7c5m

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    If you're headed to the International Journalism Festival in Perugia, Italy, this week, be sure to catch our Head of Growth Initiatives, Kim Bode, at the following panels. 𝐒𝐡𝐚𝐫𝐞𝐝 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐚𝐬 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: 𝐰𝐡𝐚𝐭 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬, 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐟𝐮𝐧𝐝𝐞𝐫𝐬 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐤𝐧𝐨𝐰 This session takes a global look at shared services as emerging infrastructure for independent media. Rather than talking theory, we’ll focus on what publishers gain in practice, how funders can enable this work at scale, and the kinds of partnerships that make shared services effective and trustworthy. 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐢𝐝𝐞𝐚𝐬 𝐢𝐧𝐭𝐨 𝐫𝐞𝐚𝐥 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬: 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐠𝐞𝐭 𝐬𝐡* 𝐝𝐨𝐧𝐞 This session focuses on what helps initiatives move forward no matter where you sit inside a news organisation. We will look at how to align the right people, choose what is worth doing, test ideas with purpose, and keep momentum when competing demands creep in. The focus is practical and honest, with tactics you can use even when time and capacity are tight. Or rather: especially when! We hope to see you there! More information on these panels here 👉 https://lnkd.in/gFtmxiqK

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    Since launching our Revenue Development Program in spring 2024, more than 160 participants across 18 cohorts have generated more than $12 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐢𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥 𝐯𝐚𝐥𝐮𝐞 — more than 8𝐱 𝐭𝐡𝐞 𝐨𝐫𝐢𝐠𝐢𝐧𝐚𝐥 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 from the Lenfest Institute for Journalism Local News Infrastructure Fund and the Knight Foundation. This analysis draws on standardized data from roughly 130 participants who progressed far enough in the program to allow meaningful comparison. Here are a few highlights: 📬 𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫𝐬: In just a few weeks, list growth doubled on average — without eroding engagement. Open rates held steady between 33–36%, and click rates climbed from 4.55% to 6.07% at the one-year mark. On average, participants added more than 100 new subscribers per week. 💛 𝐑𝐞𝐚𝐝𝐞𝐫 𝐫𝐞𝐯𝐞𝐧𝐮𝐞: Participants moved from ~8 new recurring supporters on average per week at baseline to ~12 by the end of the sprint — and gains held. The middle 50% of participants converted between 0.03%–0.19% of website visitors into paid supporters. 📢 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: The average weekly ad and sponsorship revenue rose ~40% during the sprint. When we extended the sprint from 7 to 10 weeks, the next cohort saw a 75% increase in average weekly ad revenue. Direct relationships, not programmatic volume, are where independent newsrooms win. There’s a consistent pattern across all three tracks: when publishers combine clear goals, focused execution, and measurement discipline, audience and revenue growth accelerate and sustain. Many of these publishers were sitting on far more value than they realized. Sometimes it takes the right structure and coaching to unlock it. Read the full data breakdown 👉 https://lnkd.in/gw7TnBda And congratulations to our Revenue Development team, Kim Bode, Nate John, and Annalisa Eichholzer, to our coaching partner, Blue Engine Collaborative, and to our program funders, the Lenfest Local News Infrastructure Fund, and the Knight Foundation, on making this program the success that it is. We’re inspired by the innovative work of participants and look forward to continuing the momentum that’s helping independent journalism thrive.

  • 🎉 It's officially Local News Day! 🗞️ We're honored to support this nonpartisan day of action alongside our parent company, Automattic, and sister company, WordPress.com. We join Montana Free Press, Press Forward, and American Journalism Project to help people reconnect with local news. Help us spotlight local reporting and newsrooms across the country by sharing the Newsroom Locator Tool that allows you to find original reporting in your zip code. Share the Locator Tool 👉 https://lnkd.in/eeUf-KP3

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  • ⏰ The countdown is on! We're officially two days away from the inaugural Local News Day on April 9. This is a nonpartisan day of action connecting Americans with the trusted local newsrooms covering the issues that shape their daily lives. In a world where we're all flooded with information, people need to know how they can learn about what's happening in their communities — from school board meetings to public safety alerts to local elections, and more. In partnership with our parent company, Automattic, and sister company WordPress.com, we’ve built a Newsroom Locator Tool to help you find original reporting in your zip code. ✨ Find a local newsroom near you: https://lnkd.in/eeUf-KP3 ✨ Join the movement: https://lnkd.in/eRyC5RpE

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  • 👏 Nieman Journalism Lab's latest monthly traffic rankings of the top 25 nonprofit news sites in the U.S. include 13 Newspack publishers: ⭐ The Texas TribuneChicago ReaderBlock Club ChicagoThe Colorado SunCalMattersNational Catholic Reporter ⭐ The City ⭐ VTDiggerSahan JournalThe OaklandsideHonolulu Civil BeatThe Center For Michigan | Bridge Michigan | BridgeDetroit (Bridge Michigan) ⭐ MinnPost And two more Newspack publishers earned special recognition from Nieman Lab for standout January performances: The War Horse News saw traffic jump 238% — driven by a personal essay from a retiring Army colonel that spread organically through private messaging groups. inewsource grew visits by 211%, powered in part by a significant boost from Google Discover and other Google properties. Another area they're investing in is Nextdoor. We're proud to support so many of the publishers doing this work. 💙 👉 See the full list here: https://lnkd.in/eAhrEAQJ

  • Please help us welcome the following publishers who joined our community in March! 🥂 ✨ West Sound Magazine, produced by Premier Media Group, covers Bainbridge Island to Gig Harbor in Washington State. West Sound features elegant and unusual area homes and gardens, interesting people, expert gardening advice and products, restaurants, Northwest wines, local artists, the latest in home accessories, and tips from design professionals. https://wsmag.net/Native News Online delivers important daily news that affects the lives of Native Americans nationwide. Founded in 2011, Native News Online reaches millions of Native and non-Native readers annually, including American Indians, Alaska Natives, Native Hawaiians, and others interested in Native American concerns. https://lnkd.in/geYB4bhCambridge Day publishes fact-based news and information for Cambridge and Somerville, Massachusetts. It aims to be a nonpartisan newsroom dedicated to assisting residents in making informed decisions to better their lives and hold local institutions accountable. https://lnkd.in/djNBVij7The Stranger offers a perspective on the topics that matter most to the people who live, work, and play in Seattle (Washington). Smart, authoritative entertainment coverage and original news reporting set the tone for the city's cultural conversation. https://lnkd.in/d26nUPA3 ✨ Like Portland (Oregon) itself, the Portland Mercury is decidedly independent. Bright, sometimes bruising, and undeniably funny, The Mercury is Portland's favorite online source for local music, arts, food and drink, and news, with passion and authority. https://lnkd.in/dc8fgWTQ

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  • We all know the headlines about journalism's decline are real: more than 3,000 local newspapers have closed in the past two decades, leaving communities without a reliable source of truth. But a new episode of NPR's The Indicator from Planet Money spotlights two of our community members that are writing a different story. Ken Doctor founded Lookout Local after watching his local paper get gutted by a hedge fund. Today, Lookout reaches about half the adults in Santa Cruz County every month and has expanded to Eugene, Oregon, with three more newsrooms on the way. His perspective is, "𝘛𝘩𝘦𝘳𝘦 𝘪𝘴 𝘦𝘯𝘰𝘶𝘨𝘩 𝘮𝘰𝘯𝘦𝘺, 𝘪𝘧 𝘺𝘰𝘶 𝘦𝘹𝘦𝘤𝘶𝘵𝘦 𝘤𝘰𝘳𝘳𝘦𝘤𝘵𝘭𝘺, 𝘵𝘰 𝘴𝘦𝘳𝘷𝘦 𝘵𝘩𝘦𝘴𝘦 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝘈𝘯𝘥 𝘸𝘦 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵'𝘭𝘭 𝘨𝘦𝘵 𝘣𝘦𝘵𝘵𝘦𝘳 𝘢𝘯𝘥 𝘣𝘦𝘵𝘵𝘦𝘳." Deep South Today is doing the same for underserved communities across Mississippi and Louisiana. CEO Warwick Sabin puts it simply, "𝘐'𝘮 𝘷𝘦𝘳𝘺 𝘣𝘶𝘭𝘭𝘪𝘴𝘩 𝘰𝘯 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘫𝘰𝘶𝘳𝘯𝘢𝘭𝘪𝘴𝘮, 𝘮𝘢𝘪𝘯𝘭𝘺 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘦𝘳𝘦'𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘣𝘦 𝘢 𝘯𝘦𝘦𝘥 𝘧𝘰𝘳 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯." 🎧 Listen to the full episode on Pocket Casts 👉 https://lnkd.in/gQqPMpk4

  • There is one more Local News Day toolkit training before the day itself, designed to help participating newsrooms generate the most engagement possible. On March 25 at 11am PT/2pm ET, BlueLena is hosting a session on how to solicit donations with a focus on segmenting and messaging. Register here 👉 https://lnkd.in/gU89CyCq ‼️ Reminder that March 26 is the deadline to put your newsroom on the Local News Finder Tool — a map that allows people to easily find your publication. Fill out this form before the deadline 👉 https://lnkd.in/g5xZ7RTN

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