CSR For The Entertainment Industry

Blind football fans now feel the game through their fingertips. For free. While stadiums charge £50 for tickets, they're giving these devices away. Mike Kearney couldn't see Liverpool score. His cousin traced the ball's path on his hand. 90,000 fans roared around them while Mike experienced football through human touch. Think about that. Three Dublin students watched that viral moment. Tim Farrelly, David Deneher, and Omar Salem saw Mike celebrating Salah's goal and thought: No blind fan should need a human scoreboard. Traditional Stadium Experience: ↳ Audio commentary only ↳ Delayed radio broadcasts ↳ Depends on sighted companion ↳ Miss the game's flow entirely Field of Vision Reality: ↳ Tactile pitch in your hands ↳ Magnetic ball tracks real gameplay ↳ Instant vibrations for goals, fouls ↳ Feel the match as it happens But here's what stopped me cold: They didn't just build the technology. They built a model where blind fans never pay. Stadiums invest $50,000 for 12 devices per season. Sponsors cover the costs. Every visually impaired fan gets one free. The device fits in your palm. Raised pitch boundaries guide your fingers. The magnetic ball moves exactly where Haaland or Salah strike. When the crowd erupts, you know why. When play builds, you feel it building. Testing from FIFA to Premier League proved what matters: ↳ Touch2See at MLS matches—free ↳ Telstra Touch in Australia—free ↳ Every major deployment—free ↳ Accessibility without barriers The Multiplication Effect: 1 stadium equipped = hundreds included free 10 leagues adopting = thousands connected 100 sponsors investing = new standard emerges At scale = no blind fan pays to feel the game From Reddit video to global stadiums. From three students sketching to clubs investing $50,000 per season. From "who pays?" to "nobody pays." Traditional accessibility adds costs. Field of Vision removes them. We spent decades pricing out disabled fans. Three students made inclusion free. Because Mike Kearney's joy shouldn't depend on his cousin's hand—or his wallet. Follow me, Dr. Martha Boeckenfeld for innovations that refuse to leave anyone on the sidelines. ♻️ Share if accessibility should never cost extra. Video: Social Media

Making your events more accessible for blind & visually impaired people really isn’t as hard as you think. Here are my top tips. 1. Provide precise venue information. Include things like clear drop off and pick up point information, what the key features of the building are, a rough description of where the toilets are, describe where the reception desk is, and let us know in advance if you’ll need a Personal Emergency Evacuation Plan completed. Bonus points for using a service like Euan's Guide or AccessAble to provide specialist access information. 2. Provide as much event information as possible. Share all key details in advance, ideally by email in an accessible format. Include timings, speaker names, attendee names, a brief agenda, and any known accessibility considerations. It helps us plan travel, support, and energy levels and it also helps us know who’s attending so when we’re surprised with a “Hey Robbie!” we can narrow it down to who it might be. 3. Food information is key. It sounds simple, but make sure menus are firstly available, then accessible - even for buffets. Relying on a fellow attendee to tell me something “looks chickeney” gives me the absolute fear. Include dietary details in an electronic format we can read with a screen reader, and avoid handwritten or printed-only menus. Tell us how food will be served so we can prepare (for example, buffet vs plated service). 4. Ask about adjustments - don’t assume you’ll know what someone needs. Just ask the question when people register. Keep it open and inclusive, such as “Do you have any access requirements you’d like us to be aware of?” 5. Provide complimentary +1 places as an adjustment - if someone needs a guide, PA, or support worker to attend with them, they shouldn’t be charged double. It’s an inclusion basic that makes a big difference. 6. Finally, provide training to your staff and event volunteers. Organisations like The Guide Dogs for the Blind Association and RNIB can help you here with things like sighted guide training. And most importantly - don’t wait until someone asks before you do this. It won’t help just blind people, it’ll help everyone. Think about this list - is there anything on here that genuine would help you as a sighted person? Build accessibility in from the start and everyone benefits. #DisabilityInclusion #Disability #DisabilityEmployment #Adjustments #DiversityAndInclusion #Content

4 steps framework for organizing a net zero event. (Offsetting your carbon footprint should be the last one) When planning sustainable events - most companies think of offsetting first. And other 3 important steps are usually skipped. If you don't want to make the same mistake. Follow this framework: Step 1. 𝐀𝐯𝐨𝐢𝐝𝐚𝐧𝐜𝐞 Make a conscious effort to avoid venues, transport, or other activities that create more emissions than others. Step 2. 𝐑𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧 Focus on improving efficiency, reusing materials, and minimizing waste to lower the overall carbon footprint of the event. Step 3. 𝐑𝐞𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 Substitute high-carbon activities with low-carbon alternatives. Consider virtual or hybrid events to reduce travel-related emissions. Step 4. 𝐎𝐟𝐟𝐬𝐞𝐭𝐭𝐢𝐧𝐠 Invest in carbon offset projects to balance out the emissions that cannot be eliminated, such as renewable energy projects or reforestation initiatives. Following these steps sequentially lowers your event's footprint to begin with. Minimizes waste and saves the natural resources along the way. And reduces offsetting cost too. So when you are organizing your next event. Focus on these biggest emission sources first. And apply the 4-step framework to each one of them. Start with 𝐓𝐫𝐚𝐧𝐬𝐩𝐨𝐫𝐭𝐚𝐭𝐢𝐨𝐧 Responsible for 45% of emissions. Use shared vehicles, public transport, or carpool. Offer virtual attendance options. Then consider the 𝐕𝐞𝐧𝐮𝐞 Contributes to 20% of emissions. Choose venues with renewable energy. Opt for green or LEED-certified buildings. Then think about the 𝐅𝐨𝐨𝐝 sources Makes up 15% of emissions. Source food locally. Offer plant-based options. Avoid food waste. And plan for 𝐖𝐚𝐬𝐭𝐞 Adds 10% to the emissions. Select venues with waste management programs. Use biodegradable utensils and reusable items. And finally, 𝐄𝐧𝐞𝐫𝐠𝐲 That contributes to 10% to the emissions. Use renewable energy sources. Schedule events during daylight hours. So by following this four-step process. And focusing on the bigger emission sources first. You can plan a more sustainable event without any external support. 🌍 And you don't have to be a sustainability pro for it! ---------------------------------------------------------------------------- Now that I've shared the framework and steps, excuses like 'We lack the expertise' or 'It will cost more' just don’t cut it. What’s your excuse now? Comment with the lamest excuse you’ve heard for not organizing sustainable events? #SustainableEvents #NetZero #GreenMeetings

If you spend on advertising, then you shouldn’t miss this new guideline! According to the Supreme Court’s order from May 7, there has been a new guideline issued for advertisements. From June 18, you’ll have to submit a signed declaration for all print and digital ads on the portal of the Press Council of India. This will make sure that your ads do not contain any misleading claims. I see this requirement as a positive change. It’ll promote ethical advertising practices. While it may require additional paperwork and effort on our part, it’ll ultimately benefit both agencies and the wider advertising ecosystem. It’ll help you build trust in your brand instead of just selling products. These guidelines will: 1/ Ensure transparency: By signing the declaration, you’re saying that your ads are transparent and contain the correct information. This will build trust with our clients and the public. 2/ Protect consumers: Misleading ads can harm consumers. This requirement will protect them from such false information or unrealistic claims. 3/ Maintain reputation: Those who comply with this guideline will ultimately be able to maintain their reputation. By making sure our ads are honest, clear, and follow the rules, we'll help create a more trustworthy and positive space in advertising. This will build a better environment for everyone. We are proud partners with The Advertising Standards Council of India and thank the CEO, Manisha Kapoor, and her team for all the support.   P.S. What are your thoughts on this requirement? Let me know in the comments! #rules #advertising

Case in Point #24 Un-adharit claim A recent ad of a  Loan offering claimed ·        “No CIBIL Score”,  ·       “Without Income Proof”,  ·        “₹12,000 Loan with Aadhaar” These claims give the impression of a simplified loan approval process. However, the user experience, as described in a consumer complaint revealed a significant disconnect between these advertised claims and the actual loan process. The users were required to complete a full KYC process including submission of Aadhaar card, PAN card, bank details, contact information, and a live selfie prior to any eligibility even being checked. When we approached the advertiser, they clarified that these were potential minimum requirements and that loan approval was subject to internal eligibility assessment. The CCC discussed that the condition of internal eligibility assessment  was not mentioned anywhere in the advertisement. The claims were therefore presented without necessary disclaimers, which may have misled users about the ease and certainty of obtaining a loan. The advertisement gave an impression that getting a loan is quick and easy, but in reality, it asks users to provide a lot of personal details without clearly explaining how the loan is approved. This could mislead people and cause them to share sensitive data based on unclear and false claims This advertisement was therefore, considered to be misleading and in violation of the ASCI Code. It is important to disclose material conditions upfront – Any eligibility criteria or internal assessment processes must be clearly stated. Ads must avoid misleading impressions that may not reflect typical user experience ==================== Each week, I’ll spotlight a real case from ASCI’s extensive archives — a look at how brands, creatives, and consumers navigate the complex world of advertising. The idea is to share and learn what works, what doesn’t, and what must be done to keep consumer trust intact. Whether you’re a marketer, legal professional, student, or just someone who enjoys decoding the messages behind the ads you see every day, I hope this will be of interest and value The Advertising Standards Council of India #advertising #selfregulation #responsibleadvertising

What do conference dinners and sustainability have in common? Imagine this: You're at a wedding reception, enjoying lively conversations as the main course wraps up. Then, The waitstaff arrives, balancing large trays of desserts. Everyone gets served simultaneously, and the trays disappear as quickly as they arrive. Efficient, right? But then you notice a familiar scene: untouched slices of cake, forgotten puddings, and a growing pile of waste. This isn’t just a wedding problem; it’s a sustainability challenge. In scenarios like these, Lean Six Sigma principles can help. By focusing on the entire lifecycle planning, forecasting, and execution we can turn these moments of excess into opportunities for smarter, more thoughtful processes. For example: -Forecasting attendance accurately could help caterers prepare the right amount of food. -Data analytics could reveal how many guests want dessert, avoiding unnecessary waste. -Applying a Just-in-Time (JIT) delivery system ensures desserts are served only when needed, improving quality and reducing waste. Beyond logistics, sustainability extends to choosing locally sourced ingredients to reduce transport emissions and engaging attendees in waste education initiatives. Imagine volunteers sharing how small changes like composting leftover food impact the environment and economy. The real lesson? It’s not just about better forecasting or logistics. Sustainability thrives on creating a culture of respect, humility, and continuous improvement. These ideas, inspired by the Toyota Production System, remind us to focus on people, not just processes. Here's a thought: Next time you plan an event, could you reimagine the experience to reduce waste and foster sustainability? Small steps lead to significant changes when we think holistically. What’s one sustainability practice you’ve seen at events that left a lasting impression?

In a groundbreaking move towards inclusivity, the Portland Trail Blazers have introduced haptic display technology at every home game, enabling blind and low-vision fans to experience basketball through touch. Developed by Seattle-based startup OneCourt, this innovative device translates live gameplay into trackable vibrations, allowing fans to follow the action with their fingertips. This service is available at no additional cost at the Moda Center, underscoring the Blazers' commitment to making live sports accessible to all. The implementation of this technology has transformed the game-day experience for many. Leigh Ramsey, a parent of a OneCourt user, shared, "We attempted a game last summer and the frustration and heartache the whole family felt as we realized this might be our last live sporting event together was gut-wrenching. This was amazing—inclusive, integrated, and not attention-drawing." Such testimonials highlight the profound impact of making sports venues more accommodating, fostering a sense of belonging among all fans. By pioneering the use of haptic feedback devices, the Trail Blazers are setting a precedent in the sports industry, demonstrating that accessibility and innovation can go hand in hand. This initiative not only enhances the live experience for blind and low-vision fans but also serves as a call to action for other organizations to prioritize inclusivity. As more teams adopt similar technologies, the joy and excitement of live sports will become a shared experience, truly accessible to everyone. Alt: Kgw.com published article on the innovation showing a video of a blind user of the built device using hands to touch the device for real-time game experience. #AccessibilityTriumphThursday #InclusiveSports #AccessibilityMatters #HapticTechnology #TrailBlazers #Accessibility #Inclusion #Disability #Diversity https://lnkd.in/guQiUBah

Unleashing Creativity for a Better Future: Cultural & Creative Industries for Inclusive & Sustainable Growth Beyond entertainment, cultural and creative industries (CCIs) hold the key to unlocking a more equitable and sustainable future. From preserving cultural heritage to driving innovation, CCIs are powerful engines for: Economic growth: CCIs generate jobs, attract investment, and fuel local economies. Think artisan crafts, music festivals, or digital design studios! Social inclusion: By empowering marginalized communities and celebrating diverse voices, CCIs promote social justice and inclusivity. Think community arts programs or indigenous storytelling initiatives! Environmental sustainability: CCIs can raise awareness about environmental issues, inspire eco-conscious practices, and create sustainable products. Think sustainable fashion brands or environmental documentaries! The evidence is clear: UNCTAD reports: CCIs represent 10% of global GDP and are projected to grow even faster than the overall economy. UNESCO data: CCIs employ millions worldwide, with a significant portion in developing countries. But challenges remain: Lack of access to funding and resources for emerging artists and entrepreneurs. Need for stronger policy frameworks to support cultural diversity and intellectual property rights. So, what can you do? Support local artists and businesses! Choose ethically made products, attend cultural events, and advocate for fair compensation. Invest in creative education and training! Encourage STEAM programs, support arts organizations, and mentor young creatives. Demand sustainable practices in the creative sector! Choose environmentally friendly materials, promote conscious consumption, and amplify eco-conscious messages. Together, let's unlock the power of creativity for a more inclusive and sustainable future! #CreativeEconomy #CCIs #Sustainability #EconomicGrowth #SocialInclusion #Art #Culture #Empowerment #FutureofWork What are your thoughts on the role of CCIs in shaping the future? Share your ideas and experiences in the comments below!

Weddings in India are grand, gorgeous, and colourful. Attending a recent one in India left me in awe. But it also got me thinking about the opportunity to make these celebrations even more meaningful—not by diminishing the grandeur, but by enhancing it with purpose. The Indian wedding industry is a colossal $130 billion market, hosting an estimated 10 million weddings annually. While these celebrations fuel local economies, providing jobs and boosting sectors like fashion, jewellery, event planning, catering, and tourism, they also leave behind an overwhelming ecological footprint: Nearly 40% of food prepared for Indian weddings goes to waste, with some weddings producing 500–1,000 kilograms of food waste in a single day. A large-scale Indian wedding generates between 80 and 120 tons of CO₂ emissions, from lighting, air conditioning, and transportation. There is c.100–200 kilograms of plastic waste per event. Many outfits are used just once, contributing to the 92 million tons of textile waste each year. These statistics are sobering. But they also hold an incredible opportunity: to redefine Indian weddings as a force for positive environmental and social change. What if we could reimagine Indian weddings with: Sustainable décor and natural products  >Swap synthetic decorations for ‘green décor’ – think bamboo, jute, clay, recycled paper, and locally sourced flowers.  >Introduce circular design principles, ensuring all decorations are either reusable or biodegradable. Zero Food Wastage >Partner with food redistribution networks to collect excess to feed the underprivileged. >Use AI-driven catering technologies to accurately predict consumption and reduce over-preparation. Sustainable Fashion >Promote clothing rental services or encourage recycling by transforming wedding attire into new, functional garments or donating them to charities. >If just 10% of Indian brides opted for rentals, it could prevent 1 million tons of CO₂ emissions annually.  >Opt for seed-based wedding favours that guests can plant as a memory of the day. Green Venues and Energy Efficiency >A solar-powered outdoor wedding can reduce energy consumption by 30–50%. Choose venues that utilize renewable energy sources or host more daytime weddings? >Incentivize local destination weddings to cut down on travel-related emissions. Let’s move beyond “Big and Fat” to “Big, Green, and Beautiful.” What do you think about aligning weddings with sustainability goals? What could it mean for the people and the planet? #Indianwedding #sustainableweddingindustry #bigfatindianwedding #gogreen

I had the chance to catch Coldplay’s Music concert at Wembley Stadium; and beyond the music, the sustainability elements blew me away. Here’s how they’re setting the bar for green concerts: * Waste-free stadiums: reusable cups for drinks with easy returns. In India, organizations like Skrap and Hasiru Dala Innovations are doing incredible work managing waste at concerts. * Refill stations: fans stayed hydrated without single-use plastics, thanks to free water refills. In India, my friends at Greenlit helped roll this out at large-scale events. * Fan-powered energy: kinetic dance floors and stationary bikes that literally let the crowd help power the show. * Eco wristbands: LED wristbands made from compostable, plant-based materials. Impressively, 86% were returned and reused. Quick comparison on wristband return rates (as of early 2025): 1. South Korea: 99% 2. Japan: 97% 3. Finland: 96% 4. Singapore & Malaysia: 91% 5. Thailand: 89% 6. USA (Seattle): ~86% 7. UK (London, Wembley): ~86% 8. India (Ahmedabad): ~72% And the overall impact? A 59% reduction in tour carbon emissions, backed by renewable energy setups, reforestation, and better logistics. What struck me most was how the same tools that fuel joy; music, dancing, lights; were repurposed to fuel sustainability. Here is proof that sustainability and celebration can co-exist at scale. Now imagine if our public events served our cities like this too — Independence Day melas that become experiences of unity and sustainability, cricket matches powered by reusables and renewable energy, community festivals where waste truly goes to zero. The blueprint is here. The question is: how do we make it ours?