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Dashboards show a lead’s info, a rep’s open deals, as well the lead’s Einstein “Likelihood to close” score.

Build trusted relationships with the #1 AI CRM.

Engage meaningfully with drivers and their households, improve trust with automakers, and empower your staff to take action fast with the #1 AI CRM for Automotive dealerships and retailers.

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Leading Automotive brands are transforming customer experiences with the #1 AI CRM.

CarMax customer story
H. R. Owen customer story
Vindis customer story
Motorpoint customer story

Engage more meaningfully.

All the driver and vehicle information you need, at your fingertips. Sell faster, smarter, and more efficiently with the #1 AI CRM, now built for Automotive sales and service.

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Get visibility into the details that make a difference – from specific vehicle interests to purchasing timelines, household influences, vehicle sales, and service history.

A screenshot of a customer profile dashboard for Priya Parker from San Francisco, CA. The dashboard is set against a purple gradient background.

Ensure higher lead conversions and seamless lead handoffs to build a better sales pipeline.

An interface showing a comprehensive CRM dashboard for a lead named Dan Fitzgerald. The dashboard is divided into several sections detailing lead metrics, AI-driven predictions, and vehicle portfolio data.

Sell smarter and more efficiently with the best sales software, now customized for Automotive sales. Empower your sellers with the driver and vehicle data they need to close more deals.

Salesforce Automotive Cloud dashboard showing Team Quota Attainment and sales forecasting analytics. The interface features a "Team Quota Attainment" list of sales reps and an "Off Track" performance summary with a line graph comparing closed-won sales against a $30M quota. A callout box highlights out-of-the-box dashboards, pre-built use cases, and KPI predictions.
A screenshot of a customer profile dashboard for Priya Parker from San Francisco, CA. The dashboard is set against a purple gradient background.
An interface showing a comprehensive CRM dashboard for a lead named Dan Fitzgerald. The dashboard is divided into several sections detailing lead metrics, AI-driven predictions, and vehicle portfolio data.
Salesforce Automotive Cloud dashboard showing Team Quota Attainment and sales forecasting analytics. The interface features a "Team Quota Attainment" list of sales reps and an "Off Track" performance summary with a line graph comparing closed-won sales against a $30M quota. A callout box highlights out-of-the-box dashboards, pre-built use cases, and KPI predictions.
Purple car icon inside a circular frame, representing Salesforce Automotive Cloud solutions. The graphic features a stylized front-view vehicle with decorative elements, including a green leaf and a yellow flower, symbolizing modern and sustainable automotive technology.

Improve partner relationships.

Drive better collaboration between your dealership rooftops and your ecosystem partners to improve performance, customer satisfaction, and revenue.

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Track proof-of-sales records for each vehicle or part that's sold by a dealership, and even request inventory transfers across locations.

Salesforce Automotive Cloud interface showing "Vehicle Inventory Transfer Details" for a "Neo City" vehicle (PT-0002). The dashboard tracks shipping logistics, including a source location of California, a destination of Nevada, and a status of "On Track" with an expected delivery of "Next Week."

Distribute sales targets based on the region and products they’re responsible for, and even manage compliance and onsite visits.

Salesforce Automotive Cloud dashboard showing "Onsite Visit" details (00000001) for Dream Dealers Dallas. The interface outlines a high-priority planned visit by Emanuel Milano on July 16, including a "Special Instruction" to meet the inventory manager and assess back-office operational health.

Share actionable insights into sales metrics, agreement and target compliance, and lead conversion rates with your OEM partners.

alesforce Automotive Cloud sales trends dashboard displaying year-to-date performance. The interface shows "Total Sales" of $38.2M (down 2.14%), "Previous Year’s Revenue" of $39.0M, and "10.0k Vehicles Sold." A comparative line graph illustrates monthly trends for total sales and vehicle volume from January through September.
Salesforce Automotive Cloud interface showing "Vehicle Inventory Transfer Details" for a "Neo City" vehicle (PT-0002). The dashboard tracks shipping logistics, including a source location of California, a destination of Nevada, and a status of "On Track" with an expected delivery of "Next Week."
Salesforce Automotive Cloud dashboard showing "Onsite Visit" details (00000001) for Dream Dealers Dallas. The interface outlines a high-priority planned visit by Emanuel Milano on July 16, including a "Special Instruction" to meet the inventory manager and assess back-office operational health.
alesforce Automotive Cloud sales trends dashboard displaying year-to-date performance. The interface shows "Total Sales" of $38.2M (down 2.14%), "Previous Year’s Revenue" of $39.0M, and "10.0k Vehicles Sold." A comparative line graph illustrates monthly trends for total sales and vehicle volume from January through September.
A stylized tire and wheel icon inside a circular frame, representing Salesforce Automotive Cloud services. The graphic includes decorative green leaves and white flowers, symbolizing innovation and eco-friendly automotive solutions in a modern digital dashboard.

Supercharge your staff.

Connect systems, automate processes, and empower your teams with AI-driven insights built for Automotive needs, so they can take action fast.

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Get one view of your driver and vehicle data, so anyone can self-serve information, securely, whenever they need it.

An infographic illustrating the Salesforce Automotive Cloud ecosystem centered around a smiling "Customer." The central figure is surrounded by icons for "Vehicle" and "Financial" data, connected to various stakeholders including a Representative, Dealer, Vehicle Finance, OEM, EV Charger Utility, Mobility Service Provider, Telematics Service Provider, and Connected Car Service Provider.

Manage key touchpoints, including upcoming appointments or the status of a warranty or claim, in one platform.

Salesforce Automotive Cloud dashboard showing "Product Warranty Term" details for an automotive service plan. The interface displays warranty term "Neo Protect" (PWT-1004) covering products such as the "NeoSport" and "Neo X1," highlighting simplified lifecycle management for vehicle warranties.

Automate processes and surface important alerts or recommendations so your team can work more efficiently.

Salesforce Automotive Cloud "Customer 360" view for Priya Parker. The dashboard displays a detailed customer profile with loyalty tier "Silver," a "Multi Car Household" segment, and key metrics. Interactive action buttons highlight self-service capabilities: "Schedule an Appointment," "Make a Payment," and "Report an Issue," alongside a service overview for the Electra brand.
An infographic illustrating the Salesforce Automotive Cloud ecosystem centered around a smiling "Customer." The central figure is surrounded by icons for "Vehicle" and "Financial" data, connected to various stakeholders including a Representative, Dealer, Vehicle Finance, OEM, EV Charger Utility, Mobility Service Provider, Telematics Service Provider, and Connected Car Service Provider.
Salesforce Automotive Cloud dashboard showing "Product Warranty Term" details for an automotive service plan. The interface displays warranty term "Neo Protect" (PWT-1004) covering products such as the "NeoSport" and "Neo X1," highlighting simplified lifecycle management for vehicle warranties.
Salesforce Automotive Cloud "Customer 360" view for Priya Parker. The dashboard displays a detailed customer profile with loyalty tier "Silver," a "Multi Car Household" segment, and key metrics. Interactive action buttons highlight self-service capabilities: "Schedule an Appointment," "Make a Payment," and "Report an Issue," alongside a service overview for the Electra brand.

Keep up with the latest dealer trends, insights, and conversations.

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Salesforce for Automotive Retailers FAQ

Car dealership CRM software helps dealers manage all of their company’s interactions with customers, and unify information like driver, vehicle, retail, and Automotive financial data. This helps improve sales and service experiences and delight every customer.

An enterprise-ready automotive CRM is recommended for large automobile firms.

An Automotive CRM for car dealerships can help you get a 360-degree view of your drivers' and vehicles' needs and history, build a robust sales pipeline, intelligently manage your vehicle and parts product portfolio, and deliver meaningful service experiences for drivers and households.

Determine what you want an Automotive CRM to solve for your dealership. A CRM for car dealers should include functionality like vehicle and driver information, Automotive lead management, partner performance management, inventory management, fleet management, embedded analytics and AI, and more.