During the fourth quarter of 2025, Apple shipped **** million iPhones, representing an increase compared to the previous quarter. This figure was also *** million units higher than the same quarter in the previous year. There has been a tendency of increased Apple smartphone shipments in the fourth quarters every year since 2011.
iPhones in the global smartphone picture
After its release in 2007, the iPhone has gained solid ground in the global smartphone market, with market share fluctuating between ** and ** percent in recent years. In the fourth quarter of 2025, Apple’s iPhone sales comprised over ** percent of the total global smartphone sales.
COVID-19 impact
With the coronavirus (COVID-19) pandemic, shipments of various high-tech products were expected to stagnate during the first quarter of 2020, according to revised forecasts from March 26, 2020. Fewer smartphone units were expected to be shipped over the course of 2020, compared to previous forecasts. In 2021, however, Apple shipped more units globally than ever before.
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IDC. (January 13, 2026). Apple shipments of smartphones worldwide from 1st quarter 2010 to 4th quarter 2025 (in million units) [Graph]. In Statista. Retrieved April 23, 2026, from https://www.statista.com/statistics/299153/apple-smartphone-shipments-worldwide/?__sso_cookie_checker=failed
IDC. "Apple shipments of smartphones worldwide from 1st quarter 2010 to 4th quarter 2025 (in million units)." Chart. January 13, 2026. Statista. Accessed April 23, 2026. https://www.statista.com/statistics/299153/apple-smartphone-shipments-worldwide/?__sso_cookie_checker=failed
IDC. (2026). Apple shipments of smartphones worldwide from 1st quarter 2010 to 4th quarter 2025 (in million units). Statista. Statista Inc.. Accessed: April 23, 2026. https://www.statista.com/statistics/299153/apple-smartphone-shipments-worldwide/?__sso_cookie_checker=failed
IDC. "Apple Shipments of Smartphones Worldwide from 1st Quarter 2010 to 4th Quarter 2025 (in Million Units)." Statista, Statista Inc., 13 Jan 2026, https://www.statista.com/statistics/299153/apple-smartphone-shipments-worldwide/?__sso_cookie_checker=failed
IDC, Apple shipments of smartphones worldwide from 1st quarter 2010 to 4th quarter 2025 (in million units) Statista, https://www.statista.com/statistics/299153/apple-smartphone-shipments-worldwide/?__sso_cookie_checker=failed (last visited April 23, 2026)
Apple shipments of smartphones worldwide from 1st quarter 2010 to 4th quarter 2025 (in million units) [Graph], IDC, January 13, 2026. [Online]. Available: https://www.statista.com/statistics/299153/apple-smartphone-shipments-worldwide/?__sso_cookie_checker=failed