The Marketing Informer
Join Matt Delman, Director of Marketing at Techstrong Group, as he interviews experienced technology marketers to learn how they do what they do, including generate demand, position products, build customer communities, and tell the stories that matter for their company’s success.
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Episodes
2 days ago
2 days ago
LinkedIn Company Pages are a powerful tool to grow your brand ... if you know how to make the most of them. In this episode, Katy Severance, digital marketing manager at Riskonnect, Inc., provides actionable guidance and strategic understanding of how to maximize the community-building value of your LinkedIn Company Page.
Tuesday May 02, 2023
Tuesday May 02, 2023
Technology vendors have relied on virtual events for years now to drive engagement and power their demand generation efforts. With more companies going back to in-office work and more events doubling down on their in-person options, the question becomes: Can virtual events still be effective?
The answer, of course, is a resounding yes. Join Matthew Delman, director of marketing at Techstrong Group, as he leads a panel discussion featuring tips and tricks to ensure virtual events remain an integral part of your demand generation efforts.
This session will cover:
Necessary virtual event changes that will drive engagement
How to improve the conversion rate for virtual event attendees
Whether to self-host your next virtual event or host with a partner
