{"id":20192,"date":"2024-04-03T19:17:46","date_gmt":"2024-04-03T19:17:46","guid":{"rendered":"https:\/\/www.parse.ly\/?page_id=20192"},"modified":"2025-07-22T13:33:36","modified_gmt":"2025-07-22T13:33:36","slug":"parsely-faq","status":"publish","type":"page","link":"https:\/\/www.parse.ly\/parsely-faq\/","title":{"rendered":"Parse.ly Frequently Asked Questions"},"content":{"rendered":"\n<div class=\"wp-block-athletics-blocks-vip-post-header single-hero\"><div class=\"container relative\">\n<div class=\"wp-block-athletics-blocks-vip-post-header-content\">\n<div class=\"wp-block-athletics-blocks-vip-post-header-title undefined single-hero__container grid grid-cols-12 pt-28 pb-24\"><div class=\"single-hero__text-wrapper col-span-12 lg:col-span-10 lg:col-start-2\"><div class=\"single-hero__text\"><h1 class=\"mb-4 heading-7 single-hero__text-title wp-block-post-title\">Parse.ly Frequently Asked Questions<\/h1>\n\n\n<p class=\"single-hero__text-body\">Got questions about our platform? Read on for answers to FAQs from customers about technical aspects of Parse.ly.<\/p>\n\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-athletics-blocks-vip-post-header-media undefined single-hero__media\"><div class=\"single-hero__img-bg\"><\/div><div class=\"single-hero__img-wrapper\"><div class=\"single-hero__img\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.parse.ly\/wp-content\/uploads\/sites\/6\/2024\/04\/parsley-faq-3.png?w=1024\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.parse.ly\/wp-content\/uploads\/sites\/6\/2024\/04\/parsley-faq-3.png 1766w, https:\/\/www.parse.ly\/wp-content\/uploads\/sites\/6\/2024\/04\/parsley-faq-3.png?resize=300,157 300w, https:\/\/www.parse.ly\/wp-content\/uploads\/sites\/6\/2024\/04\/parsley-faq-3.png?resize=768,401 768w, https:\/\/www.parse.ly\/wp-content\/uploads\/sites\/6\/2024\/04\/parsley-faq-3.png?resize=1024,535 1024w, https:\/\/www.parse.ly\/wp-content\/uploads\/sites\/6\/2024\/04\/parsley-faq-3.png?resize=1536,803 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Parse.ly is the analytics platform built for content creators. Parse.ly gives you the tools to understand content performance, prove content value, and deliver tailored content experiences that drive meaningful results. With Parse.ly, your writers and marketers don\u2019t have to turn to the analyst team for answers\u2014they can be data-driven themselves.<\/p>\n\n\n\n<section class=\"wp-block-group alignwide has-style-bg-gray has-style-accordion-list is-style-no-padding has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-201920\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">What&#8217;s the relationship between Parse.ly and WordPress VIP?<\/h3><div id=\"ac-201920\" class=\"c-accordion__content\">\n<p>Parse.ly is part of <a href=\"https:\/\/wpvip.com\/\" target=\"_blank\" rel=\"noopener\">WordPress VIP<\/a>, the platform that combines the ease and flexibility of WordPress\u2014the CMS that runs 43% of the web\u2014with unmatched scalability and security for the enterprise.\u00a0<a href=\"https:\/\/wpvip.com\/content-analytics\/\" target=\"_blank\" rel=\"noopener\">VIP Content Analytics by Parse.ly<\/a> refers to WordPress VIP\u2019s analytics functionality, including the <a href=\"https:\/\/www.parse.ly\/content-analytics-dashboard\/\">Parse.ly dashboard<\/a>, <a href=\"https:\/\/www.parse.ly\/parse-ly-api\/\">Content API<\/a>, <a href=\"https:\/\/docs.parse.ly\/data-pipeline\/\" target=\"_blank\" rel=\"noopener\">Data Pipeline<\/a>, and <a href=\"https:\/\/wpvip.com\/parsely-content-helper\/\" target=\"_blank\" rel=\"noopener\">Content Intelligence<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-201921\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">How does Parse.ly integrate with our CMS?<\/h3><div id=\"ac-201921\" class=\"c-accordion__content\">\n<p>There are three primary ways that companies integrate Parse.ly. Each involve the same basic steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adding the <a href=\"https:\/\/docs.parse.ly\/tracking-code-setup\/\" target=\"_blank\" rel=\"noopener\">Parse.ly tracker<\/a> to all pages on your site that you want to track.<\/li>\n\n\n\n<li>Including metadata in one of <a href=\"https:\/\/docs.parse.ly\/metadata\/\" target=\"_blank\" rel=\"noopener\">our recognized formats<\/a> on all site pages you want to track.<\/li>\n<\/ul>\n\n\n\n<p>Based on your CMS, we use one of three integration approaches to get our solution up and running. The differences come down to how many people need to be involved, and who those people need to be.<\/p>\n\n\n\n<ol class=\"wp-block-list extended-list-primary--numbered extended-list-secondary--numbered extended-list-tertiary--numbered\">\n<li><a href=\"https:\/\/docs.parse.ly\/tracking-code-setup\/#h-the-wordpress-parse-ly-plugin\" target=\"_blank\" rel=\"noopener\">WordPress plugin integration<\/a>\u2014requires minimal coding and developer involvement; in most cases, none at all. A user with WordPress admin access can handle everything.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.parse.ly\/introduction-to-parse-ly-integrations\/\" target=\"_blank\" rel=\"noopener\">Basic integration<\/a>\u2014requires at least one dedicated developer.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.parse.ly\/tracking-code-setup\/#h-google-tag-manager-gtm\" target=\"_blank\" rel=\"noopener\">Tag integration<\/a>\u2014requires hybrid involvement from a developer and an end-user, e.g., a marketer, editor, or content manager.&nbsp;<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-201922\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Where does the data in Parse.ly come from?<\/h3><div id=\"ac-201922\" class=\"c-accordion__content\">\n<p>The data in the analytics dashboard comes from <a href=\"https:\/\/docs.parse.ly\/tracking-code-setup\/\" target=\"_blank\" rel=\"noopener\">the Parse.ly Tracker<\/a>\u2014a small piece of tracking code added to your site (during the first integration step). The tracker is a line of JavaScript that monitors user actions and relays them to our analytics servers.&nbsp;The easiest way to install the Parse.ly Tracker is with the <a href=\"https:\/\/docs.parse.ly\/tracking-code-setup\/#h-the-wordpress-parse-ly-plugin\" target=\"_blank\" rel=\"noopener\">WordPress Parse.ly Plugin<\/a>. This plugin installs the tracking code throughout your site and automatically collects <a href=\"https:\/\/docs.parse.ly\/tracking-code-setup\/\" target=\"_blank\" rel=\"noopener\">metadata<\/a> (the second integration step).<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-201923\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">What&#8217;s required for metadata setup in Parse.ly?<\/h3><div id=\"ac-201923\" class=\"c-accordion__content\">\n<p>Metadata enables deep content analysis. In the analytics dashboard, it allows you to use <a href=\"https:\/\/docs.parse.ly\/using-dashboard-filters\/\" target=\"_blank\" rel=\"noopener\">filters<\/a>, generate <a href=\"https:\/\/docs.parse.ly\/reports\/\" target=\"_blank\" rel=\"noopener\">reports<\/a>, and <a href=\"https:\/\/docs.parse.ly\/customizing-your-overview\/\" target=\"_blank\" rel=\"noopener\">customize the overview screen<\/a>.&nbsp;<\/p>\n\n\n\n<p>You can set up metadata to flow into the dashboard via <a href=\"https:\/\/docs.parse.ly\/metadata-jsonld\/\" target=\"_blank\" rel=\"noopener\">JSON-LD<\/a>, <a href=\"https:\/\/docs.parse.ly\/metatags\/\" target=\"_blank\" rel=\"noopener\">repeated meta tags<\/a>, or a combination.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>JSON-LD\u2014following open standards and schemas, you can also use this script tag for other services (such as Google, for enhanced display in search listings).<\/li>\n\n\n\n<li>Repeated meta tags\u2014if your CMS can provide page information as meta tags in the page header, then this might be a better option.<\/li>\n<\/ul>\n\n\n\n<p>And if you\u2019re using the WordPress Parse.ly Plugin, just enter your Site ID. We\u2019ll automatically pull your metadata straight from WordPress.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-201924\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">What happens when metadata is edited\/updated in Parse.ly?<\/h3><div id=\"ac-201924\" class=\"c-accordion__content\">\n<p>We\u2019ll detect and update it for you.Alongside <a href=\"https:\/\/docs.parse.ly\/check-for-metadata-updates\/\" target=\"_blank\" rel=\"noopener\">the in-app feature that lets you check for metadata updates yourself<\/a>, Parse.ly offers a backend system for customers that detects metadata changes automatically on your website. If we find data that&#8217;s changed, we update the metadata on that page to reflect the changes in your analytics dashboard.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-201925\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">How do UTM parameters work in Parse.ly?<\/h3><div id=\"ac-201925\" class=\"c-accordion__content\">\n<p><a href=\"https:\/\/www.parse.ly\/glossary\/utm-parameters\/#:~:text=UTM%20parameters%20and%20Parse.ly&amp;text=Parse.ly%20supports%20using%20UTM,source%2C%20term%2C%20content).\">UTM parameters<\/a> power the <a href=\"https:\/\/docs.parse.ly\/setting-up-campaign-tracking-parsely\/\" target=\"_blank\" rel=\"noopener\">campaign tracking<\/a> feature for measuring and optimizing the performance of digital marketing campaigns (newsletters, content syndication, push notifications, etc.).&nbsp;<\/p>\n\n\n\n<p>This feature shows you content performance data in five categories that correspond with your campaigns\u2019 UTM parameters: Campaign, Medium, Source, Content, and Term.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list extended-list-primary--numbered extended-list-secondary--numbered extended-list-tertiary--numbered\">\n<li>Campaign: Why is traffic going here?&nbsp;<\/li>\n\n\n\n<li>Medium: How did traffic get here? From which marketing channel?<\/li>\n\n\n\n<li>Source: Where did traffic come from?<\/li>\n\n\n\n<li>Content: What did people click to get here?&nbsp;<\/li>\n\n\n\n<li>Term: What did people search for to get here?<\/li>\n<\/ol>\n\n\n\n<p>If you\u2019re consistent with UTM parameters throughout campaigns, you\u2019ll understand how your audience interacts with your campaigns, what content resonates the most, and where there are opportunities for improvement.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-201926\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Why doesn\u2019t Parse.ly track bounce rate?<\/h3><div id=\"ac-201926\" class=\"c-accordion__content\">\n<p>Some content is intended for single-page visits: recipes, \u200clanding pages, single-page websites, or pages used for informational research. Those will naturally have a high <a href=\"https:\/\/www.parse.ly\/glossary\/bounce-rate\">bounce rate<\/a>, but that doesn\u2019t mean visitors don\u2019t find the content valuable.<\/p>\n\n\n\n<p>What visitors do while on a page is more important. How much time are they spending there? Are they scrolling? Clicking? Is their mouse moving? Are they highlighting text? Those movements <a href=\"https:\/\/www.parse.ly\/resource\/bounce-rate-engagement\/\">offer more insight into the value of your content<\/a>.That\u2019s why, instead of bounce rate, Parse.ly measures <a href=\"https:\/\/www.parse.ly\/glossary\/engaged-time\/\">engaged time<\/a> and <a href=\"https:\/\/www.parse.ly\/glossary\/recirculation-rate\">recirculation rate<\/a>\u2014the aggregate time visitors spend interacting with your content and the percentage of traffic that goes deeper into your site (rather than exit right away).<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-201927\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">What personal information does Parse.ly capture?<\/h3><div id=\"ac-201927\" class=\"c-accordion__content\">\n<p>To comply with personal information restrictions, as well as privacy policies of individual publishers, Parse.ly <a href=\"https:\/\/docs.parse.ly\/privacy\/\" target=\"_blank\" rel=\"noopener\">processes a very limited amount of personal information<\/a> (PII). It also includes a feature to anonymize IP addresses collected from visitors to monitored domains and applications.<\/p>\n\n\n\n<p>Parse.ly collects the following standard web browser information about a reader:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IP address<\/strong>: used for bot detection and geographic segments<\/li>\n\n\n\n<li><strong>User agent<\/strong>: used for device analytics (mobile vs. desktop)<\/li>\n\n\n\n<li><strong>Anonymous identifier: <\/strong>used for loyalty analytics (new vs. returning users)<\/li>\n\n\n\n<li><strong>Browsing history: <\/strong>used for content personalization<\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;re curious about the PII of the broader VIP platform, learn more <a href=\"https:\/\/wpvip.com\/privacy\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-201928\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Does Parse.ly capture sales data?<\/h3><div id=\"ac-201928\" class=\"c-accordion__content\">\n<p>Parse.ly doesn&#8217;t have specific ecommerce features built into the platform, such as the ability to capture purchase revenue. Instead, we focus on content performance and audience engagement.&nbsp;However, Parse.ly does <a href=\"https:\/\/www.parse.ly\/content-conversions\/\">track conversions<\/a> and <a href=\"https:\/\/www.parse.ly\/new-feature-conversion-rate\/\">conversion rate<\/a>, which can be applied to revenue-related events like purchases and subscriptions. These conversion events are the <a href=\"https:\/\/www.parse.ly\/resource\/backstage\/\">crucial link between content and revenue<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-201929\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">What are conversions in Parse.ly?<\/h3><div id=\"ac-201929\" class=\"c-accordion__content\">\n<p>A <a href=\"https:\/\/www.parse.ly\/glossary\/conversion\/\">conversion<\/a> is the completion of a desired action by a customer or visitor on a website\u2014making a purchase, signing up for a newsletter, filling out a contact form\u2014that aligns with marketing objectives of the business.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-2019210\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">How does conversion tracking work in Parse.ly?<\/h3><div id=\"ac-2019210\" class=\"c-accordion__content\">\n<p><a href=\"https:\/\/www.parse.ly\/content-conversions\/\">Conversion tracking<\/a> helps your team see when and where conversions occur throughout your site, tracking the content journey that leads visitors to convert. Parse.ly offers four <a href=\"https:\/\/docs.parse.ly\/how-to-interpret-conversions\/\" target=\"_blank\" rel=\"noopener\">attribution models<\/a> for assigning \u201ccredit\u201d to conversions:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list extended-list-primary--numbered extended-list-secondary--numbered extended-list-tertiary--numbered\">\n<li><strong>First Touch<\/strong>:<strong> <\/strong>the page seen first in the 30 days before conversion<\/li>\n\n\n\n<li><strong>Linear<\/strong>: every page that was seen before conversion (including where the conversion occurred)<\/li>\n\n\n\n<li><strong>Last Touch<\/strong>: the page where conversion occurred<\/li>\n\n\n\n<li><strong>Last Post Touched<\/strong>: the last post seen before conversion occurred<\/li>\n<\/ol>\n\n\n\n<p><a href=\"https:\/\/www.parse.ly\/new-feature-conversion-rate\">Conversion Rate<\/a> shows what percentage of pageviews convert on a specific page or post for Last-Touch <a href=\"https:\/\/docs.parse.ly\/conversions\/#h-select-attribution\" target=\"_blank\" rel=\"noopener\">conversion models<\/a>.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-2019211\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">How do I set up conversions in Parse.ly?<\/h3><div id=\"ac-2019211\" class=\"c-accordion__content\">\n<p>There are a few ways to <a href=\"https:\/\/docs.parse.ly\/set-up-conversion-tracking\/\" target=\"_blank\" rel=\"noopener\">set up conversion tracking<\/a>\u2014the easiest is using our <a href=\"https:\/\/docs.parse.ly\/google-tag-manager\/#h-conversion-tracking\" target=\"_blank\" rel=\"noopener\">GTM conversion tracking tag<\/a>.&nbsp;<\/p>\n\n\n\n<p>In all cases, you may either <a href=\"https:\/\/docs.parse.ly\/conversions-self-managed-integration\/\" target=\"_blank\" rel=\"noopener\">set them up yourself<\/a> or <a href=\"mailto:support@parsely.com\">request Support<\/a> to do most of the work. Support-managed conversions are easier for teams with few technical resources. Self-managed conversions let you implement conversions the way you want.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-2019212\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Can you calculate your own metrics in the Parse.ly dashboard?<\/h3><div id=\"ac-2019212\" class=\"c-accordion__content\">\n<p>No. But you can create and track your own metrics with the <a href=\"https:\/\/docs.parse.ly\/data-pipeline\/\" target=\"_blank\" rel=\"noopener\">Data Pipeline<\/a>.&nbsp;<\/p>\n\n\n\n<p>Say you have a metric or calculation you want to track alongside the rest of the data that Parse.ly collects.&nbsp;<\/p>\n\n\n\n<p>Maybe your north star metric isn\u2019t just one metric, but a combination, like this example: [metric = 0.25*scroll_depth + 0.25*engaged_time + 0.25*recirculation_rate + 0.25*conversion].<\/p>\n\n\n\n<p>To track this custom metric, use the Data Pipeline to access a raw feed of your Parse.ly data and route it into a data visualization tool along with that custom metric.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-2019213\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Can we add data to the Parse.ly dashboard?<\/h3><div id=\"ac-2019213\" class=\"c-accordion__content\">\n<p>No. But you can add Parse.ly data to a data visualization tool via the <a href=\"https:\/\/docs.parse.ly\/data-pipeline\/\" target=\"_blank\" rel=\"noopener\">Data Pipeline<\/a> along with data from another source to create custom aggregate dashboards.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-2019214\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">What can you do with the Data Pipeline?<\/h3><div id=\"ac-2019214\" class=\"c-accordion__content\">\n<p>The <a href=\"https:\/\/docs.parse.ly\/data-pipeline\/\" target=\"_blank\" rel=\"noopener\">Data Pipeline<\/a> is a fast and easy way to build in-house analytics atop flexible, clean, accessible, and real-time user interaction data. With it, turn any website or mobile app into a data stream of rich user interaction data\u2014and in minutes, not months.<\/p>\n\n\n\n<p>When users interact with your business online, they generate user interaction data. Parse.ly measures and collects all this data, and you can access and work with it however you want via the Data Pipeline. The Data Pipeline also has a robust infrastructure for instrumenting your own user interactions, otherwise known as custom events.<\/p>\n\n\n\n<p>The data formats developed for the Data Pipeline are especially easy for Python, R, Spark, Redshift, and BigQuery to work with. We also have standard integration schemas and recipes so that the data can be used in ad-hoc querying and dashboarding tools, such as Looker, Periscope, and Tableau.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-2019215\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">What can you do with the Content API?<\/h3><div id=\"ac-2019215\" class=\"c-accordion__content\">\n<p>The <a href=\"https:\/\/www.parse.ly\/parse-ly-api\/\">Content API<\/a> leverages <a href=\"https:\/\/www.parse.ly\/machine-learning-content-api\/\">natural language processing<\/a>, <a href=\"https:\/\/wpvip.com\/parsely-content-helper\/\" target=\"_blank\" rel=\"noopener\">AI<\/a>, and all the unique metadata collected to make highly sophisticated and customizable content recommendations that enrich readers\u2019 on-site experience.<\/p>\n\n\n\n<p>It also provides complete access to the real-time data collected through the analytics dashboard, which includes traffic and social data on articles, authors, sections, referral sources, and topics discussed in the content.<\/p>\n\n\n\n<p>Brands and publishers use the Content API to populate personalized content recommendation widgets, newsletters, homepages, infinite scroll features, and more. For WordPress users, a <a href=\"https:\/\/docs.parse.ly\/recommendations-block\/\" target=\"_blank\" rel=\"noopener\">pre-built WordPress block<\/a> lets you quickly add those personalized content recommendations to any post.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-2019216\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">What are the available endpoints of the Content API?<\/h3><div id=\"ac-2019216\" class=\"c-accordion__content\">\n<p>The <a href=\"https:\/\/www.parse.ly\/parse-ly-api\/\">Content API<\/a> features multiple endpoints that can be called to retrieve data from the system.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/docs.parse.ly\/api-analytics-endpoint\/\" target=\"_blank\" rel=\"noopener\">Analytics<br><\/a>Returns a list of posts, authors, sections, tags, or channels depending on query parameters.<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.parse.ly\/api-conversions-endpoint\/\" target=\"_blank\" rel=\"noopener\">Conversions (beta)<br><\/a>Addresses two use cases: First, to download detailed URL-level conversion metrics for ad-hoc analysis. Second, to provide a top-converting content module on your site containing a list of URLs, filtered by metadata, and ranked by conversion metrics.<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.parse.ly\/api-exclude-endpoint\/\" target=\"_blank\" rel=\"noopener\">Exclude<br><\/a>Manages a list of URLs that should be excluded from the results of all other API endpoints.<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.parse.ly\/api-metadata-endpoint\/\" target=\"_blank\" rel=\"noopener\">Metadata<br><\/a>Updates the metadata for a post or video (depending on the specified metadata type) using the received metadata dictionary.<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.parse.ly\/api-partners-endpoint\/\" target=\"_blank\" rel=\"noopener\">Partners<br><\/a>Provides a means for partners to programmatically create and list Site IDs (apikeys) for their customers.<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.parse.ly\/content-recommendations\/\" target=\"_blank\" rel=\"noopener\">Recommendations<br><\/a>The endpoints on this page are designed to be used in-browser (called via JavaScript), so no API secret is necessary.<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.parse.ly\/api-referrers-endpoint\/\" target=\"_blank\" rel=\"noopener\">Referrers<br><\/a>Returns a list of the top referrers for a referrer type.<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.parse.ly\/api-search-endpoint\/\" target=\"_blank\" rel=\"noopener\">Search<br><\/a>Searches for posts by keyword or query. These can match against full content.<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.parse.ly\/api-shares-endpoint\/\" target=\"_blank\" rel=\"noopener\">Shares<br><\/a>Retrieves a listing of top posts by social shares across top social networks.<\/li>\n\n\n\n<li><a href=\"https:\/\/docs.parse.ly\/api-top-10-endpoint\/\" target=\"_blank\" rel=\"noopener\">Top 10 or Top 25<br><\/a>Returns today\u2019s top posts or videos. This endpoint was designed to be a lightweight and fast way to access top content lists without exposing your API secret or actual metric values.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-2019217\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">How do you set up audience segments in Parse.ly?<\/h3><div id=\"ac-2019217\" class=\"c-accordion__content\">\n<p>Parse.ly offers different ways to <a href=\"https:\/\/docs.parse.ly\/audience-segments\/\" target=\"_blank\" rel=\"noopener\">segment your audience<\/a> in the dashboard, so you can focus on a subset of users while also maintaining a view for your entire audience. Set up segments based on geography, user status (e.g., subscriber, anonymous user), campaigns, and more.&nbsp;<\/p>\n\n\n\n<p>Regardless which option you choose, setting up Audience Segments in Parse.ly starts with understanding your target audience segments and mapping them to your business objectives.&nbsp;<\/p>\n\n\n\n<p>Geographical audience segments can be set up immediately, without development work simply by <a href=\"https:\/\/docs.parse.ly\/setting-up-audience-segments-parsely\/#h-geographic-segmentation-set-up\" target=\"_blank\" rel=\"noopener\">specifying the desired geographic areas to be tracked<\/a>. To set up other types of audience segments, <a href=\"https:\/\/docs.parse.ly\/setting-up-audience-segments-parsely\/#h-custom-segmentation-set-up-overview\" target=\"_blank\" rel=\"noopener\">follow the custom setup process<\/a> laid out in our documentation. These are the basic steps:<\/p>\n\n\n\n<ol class=\"wp-block-list extended-list-primary--numbered extended-list-secondary--numbered extended-list-tertiary--numbered\">\n<li>Select your segments of interest<\/li>\n\n\n\n<li>Email them to <a href=\"mailto:support@parsely.com\">Support<\/a> with basic information<\/li>\n\n\n\n<li>We update your dashboard(s) per your specification<\/li>\n\n\n\n<li>Your developers do final setup and testing<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h3 id=\"at-2019218\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">How is Parse.ly different from Google Analytics?<\/h3><div id=\"ac-2019218\" class=\"c-accordion__content\">\n<p>Google Analytics is great for tracking AdWords spend, and we encourage our customers to use it for that. But it\u2019s not built for measuring content data or serving the needs of content teams.&nbsp;<\/p>\n\n\n\n<p>Parse.ly is.<\/p>\n\n\n\n<p>Google Analytics requires much training to use effectively\u2014most writers, content marketers, editors, and executives simply don\u2019t have the time. Parse.ly, on the other hand, is much more user-friendly and easier to learn. As a result, we\u2019ve found that content teams using it <a href=\"https:\/\/blog.parse.ly\/usership\/\" target=\"_blank\" rel=\"noopener\">increase data usage by 581%<\/a>.&nbsp;<\/p>\n\n\n\n<p>The lack of meaningful real-time data in Google Analytics creates a blindspot for many content teams. Parse.ly provides a robust, real-time view of content performance so that you can quickly react to what\u2019s working, understand why, and find tactics to maximize the impact.<\/p>\n\n\n\n<p>It\u2019s possible to look deeper than pageviews with Google Analytics, but its cumbersome interface makes that a real challenge. Parse.ly makes working with data easy for creators and marketers, giving them the insights they need to focus their content strategy and prove ROI.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Parse.ly is the analytics platform built for content creators. 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