PayPro Global

Baymard Institute published their updated cart abandonment analysis — 49+ independent studies, tens of millions of tracked sessions. The headline: $260 billion in recoverable revenue is sitting in abandoned carts in the US and EU alone. Not lost. Recoverable. Through better checkout design — not more ad spend. Worth reading before BFCM. The breakdown of why buyers leave at each specific step is more useful than the top-line number.

Black Friday for SaaS is a traffic test. Most checkout failures during BFCM are caused by problems that were already there — they just weren't visible under normal load. Five things to fix before the spike. Full checklist in the carousel.

Incomplete checkout and cart abandonment are not the same problem — and treating them the same way is an expensive mistake. Most analytics dashboards lump them together. They shouldn't. One is a distraction problem. The other is an infrastructure problem. The fix for each one looks completely different.

More than 7 out of 10 shoppers who add a product to their cart leave without buying. The global cart abandonment rate sits at 70.22%, and it has barely moved in a decade. Better UX, faster load times, A/B testing — none of it has made a meaningful dent. The reason: most abandonment is not a design problem. It's an infrastructure problem. Surprise costs at the final step. No local payment method. Currency confusion. These don't get fixed by a redesign. #CartAbandonment Baymard Institute

Selling SaaS to customers in Iceland? The rate is steep and there's no EU OSS shortcut here — Iceland isn't in the EU. Standard VAT is 24%, with a registration threshold of ISK 2,000,000 over any rolling 12-month period. Once you cross it, you're filing bi-monthly, and non-resident sellers generally need an Icelandic VAT agent unless using the simplified e-services registration. B2B sales still use the reverse charge mechanism.

We made the G2 Autumn 2026 Leader board. Real reviews, real support speed — the one that we actually care about. Thank you to every vendor who took five minutes to leave a review. It genuinely helps.

The average company now runs 250–300+ SaaS tools (source: Zylo). A meaningful share of that spend — analysts put it around 30% — goes to licenses nobody's using or features that duplicate something you already own. Billing is one of the worst offenders: a gateway here, a tax tool there, a separate dunning app, a separate fraud tool. Four invoices for one workflow. A Merchant of Record replaces that whole payment stack with one. Not because "all-in-one" is trendy — because reconciling four vendors at month-end is nobody's idea of a good time.

10+ years, zero invoicing panics.

We turned the most common B2B checkout gaps we mentioned in the post before into an actual checklist you can run against your own setup. 8 items. Takes two minutes. Tells you exactly where procurement is going to get stuck — before they tell you themselves.

Different buyer, different constraints. What enterprise buyers actually need at checkout: