G2

Your website may be optimized for Google. But can AI agents find and understand what your buyers need? In Part 2 of our How to Win on G2 series, Alexandria Snow (she/her) and Kevin Indig unpack what separates AEO from SEO—and why brand, sentiment, and clear product information matter more than quick technical fixes. Watch here ➡️ https://lnkd.in/eT9Uuhsv

Still buzzing from Semrush Spotlight last week! ✨ We had a blast connecting with so many customers, prospects, and partners who are taking AEO seriously, and were especially excited to see G2 referenced by multiple speakers as a key part of their strategies. A huge shoutout to Alex David for crushing his sessions, and to the Semrush team for an incredible event. Thanks for having us! 🧡 #SemrushSpotlight

G2 data has entered the Microsoft chat. 👋 With G2 MCP now available in Microsoft Copilot, teams can research accounts, compare products, explore verified reviews, and prepare for meetings using real buyer signals. Your 47 open tabs just breathed a sigh of relief. Here’s a peek ⬇️

Five years in a row, and G2ers keep showing up at the start line to support an important cause! 🏃🏼 G2ers recently laced up for Girls on the Run Chicago on a gorgeous morning, finishing the way every Girls on the Run-Chicago season ends: together, with a 5K. There were even several non-local folks who joined us remotely with their virtual 5ks! The program builds girls’ confidence, healthy habits, and strong friendships through movement, and your support helps make it accessible to girls across Chicagoland, no matter their family’s financial circumstances. Proud of this team for coming together and living our PEAK values inside and outside the office.

You bought the AI agent to save time. It's going well, but you're spending a lot of time clicking "approve" and correcting its work. Sound familiar? If so, you’re paying the Distrust Tax - the cost of running agents under constrained trust. It’s the centerpiece of our new 2026 AI Agents Report. Here are a few things that stand out: ➡️ 86% of B2B software buyers purchased AI agent software or services in the last year ➡️ 45% say bot-sitting their agents swallows more than a quarter of the expected gains ➡️ 46% see higher operating costs than they planned for Early adopters bought the vision, but the rest of the market wants more proof before agents can cross the chasm and go mainstream. Swipe for the highlights. Full report, led by Tim Sanders, in the comments.

Software buying keeps changing. Trust is still what gets you chosen. Reach 2026 lands November 10 in San Francisco, with sessions on AEO, agentic buying, and the new rules of B2B growth. Speakers include G2 leadership, plus innovators from OpenAI and Adobe Semrush. Swipe to get a sneak peek at what we have lined up 👉 ✉️ Request your invite at reach.g2.com

It’s Q4 for many of us, which means everyone suddenly cares a lot more about pipeline. Perfect timing.👇 G2 is now a premier Snowflake Data Partner, so Buyer Intent, Reviews, Taxonomy, and Market Intelligence can sit right alongside your customer and product data. That means account scores that update as new intent comes in, competitor trends you can query on demand, and a real answer to how much pipeline G2 drives. Here’s the full story on the G2 x Snowflake partnership, including how we’re bringing buyer intelligence to the AI Data Cloud ➡️ https://g2.co/4hX9uJx

G2 🤝🏼 Clay = bringing trusted insights into GTM workflows. Big week for our teams: 1️⃣ 𝗡𝗲𝘄 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗹𝗼𝗮𝗱𝗶𝗻𝗴: G2’s trusted, first-party buyer insights (reviews, category taxonomy, market intelligence, and Market Signals) are now available in Clay! 2️⃣ 𝗔𝗰𝘁𝗶𝗼𝗻-𝗽𝗮𝗰𝗸𝗲𝗱 𝗱𝗮𝘆 𝗮𝘁 𝗦𝗰𝘂𝗹𝗽𝘁: Perfect TAM, wrong timing. It's a problem we dug into with GTM teams during a roundtable discussion at Clay’s San Francisco event. We loved learning from GTM teams and marketers about the workflows they’re building and how they’re using Clay to enrich account data, automate prospecting, personalize outreach, and bring creative GTM plays to life. 3️⃣ 𝗖𝗹𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗳𝗼𝗿 𝗚𝗧𝗠 𝘁𝗲𝗮𝗺𝘀: Most know which accounts fit their ICP, but not which are in market 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸. That's the gap G2 and Clay are closing. Clay agrees it was a gap worth closing: they named G2 “Marketers’ Next BFF”, also known as "The Missing Tool," with an award at Partner Day. 🏆 Read more about how you can put G2 insights to work inside of Clay. 👇🏼

Your ad budget deserves better than a "close enough" audience. G2 Custom Audiences pushes our first-party Buyer Intent straight into LinkedIn, Reddit, Google DV360, and beyond with one click, so your ads find people who are actually shopping, not a model's best guess. More on what we launched in our Q3 Innovation Drop: https://g2.co/3TiFuPK

Meet David Bicanic, our October employee spotlight! 👋 Learn more about David's journey at G2, his role as a Staff Engineer, and his career advice ⬇️ ⭐️ 𝗪𝗵𝘆 & 𝘄𝗵𝗲𝗻 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻 𝗚𝟮? I joined in September 2018. What drew me in was the chance to join a smaller team of developers looking to push norms and disrupt a stale industry. I was just a few years into my career and wanted to be somewhere unafraid of taking risks. That spirit of moving fast and learning is what made me want to join, and it's still what keeps me here. ⭐️ 𝗪𝗵𝗮𝘁 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝗺𝗼𝘀𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗶𝗻𝗴? G2 gives you the freedom to bring an idea or experiment to life and own it end-to-end. We're all working toward the same goal, but how you get there is up to you. That's what keeps me excited about the next project. ⭐️ 𝗛𝗼𝘄 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝗚𝟮’𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝟯 𝘄𝗼𝗿𝗱𝘀? Innovative, fast-paced, self-improvement ⭐️ 𝗪𝗵𝗮𝘁 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗮𝘁 𝗚𝟮? The range of the product I've gotten to touch. Five years on the buyer side, three on the seller side, everything from category pages to review forms to how people interact with our product daily. Getting to work with so many different people along the way, and pulling something useful from each of them, has been what I cherish most. ⭐️ 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗼𝗻𝗲 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝗼𝗳𝗳𝗲𝗿 𝗼𝘁𝗵𝗲𝗿𝘀 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗰𝗮𝗿𝗲𝗲𝗿 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁? Advocate for yourself. Your manager can help you shape the story, but you have to own it. Seek out feedback, keep learning, and be able to actually talk about what you've accomplished.