adidas

Welcoming the International Biathlon Union (IBU) back to the adidas family⛷️🤝  Big news! We are entering a new long-term partnership with the International Biathlon Union (IBU) as its Official Clothing Partner, marking our return to the international biathlon family.   The partnership officially launched at the Loop One Festival in Munich and will see us provide apparel, footwear, and accessories for around 180 IBU staff and officials across events worldwide.  Our connection to biathlon runs deep. We have partnered with the German Ski Association (DSV) for more than 50 years and continue to support the French Ski Federation (FFS), as well as leading athletes including Lou Jeanmonnot, Océane Michelon, and Justine Braisaz-Bouchet. We also continue longstanding partnerships with biathlon legends Dorothea Wierer, Johannes Thingnes Boe, and Arnd Peiffer.  Our partnership with the IBU strengthens our presence across every level of the sport, bringing adidas closer to the athletes, nations, officials, and fans who make biathlon one of Europe’s most watched winter sports.  Looking ahead, we will work with the IBU to bring this partnership to life through event activations, digital initiatives, and fan experiences that help grow engagement with biathlon around the world.  Rooted in sport and driven by a shared ambition for the future, we look forward to writing the next chapter together. #Biathlon #WinterSports #IBU

The future starts with learning: we've been recognized among Germany’s best training companies 🏆 We're pleased to be recognized by Capital, a leading business magazine in Germany, as one of Germany's Best Training Companies 2026. adidas received: ⭐ 5 stars for Apprenticeship Training  ⭐ 5 stars in Software & Tech  ⭐ 4 stars for Dual Study Programs Conducted in partnership with Ausbildung.de, the annual study evaluates companies on criteria including learning environment, support, innovation and career prospects, highlighting organizations that create strong development opportunities for emerging talent. At adidas, developing future talent is a shared commitment. For apprentices, dual students, and interns, we strive to create opportunities for hands-on learning, meaningful responsibility, and continuous growth. This recognition reflects the dedication of colleagues across our business who help young talent build skills, gain experience, and take the next step in their careers. Thank you to everyone who contributes to making learning and development an integral part of the adidas experience. #ItStartsWithYou #adidasCareers #FutureTalent #Apprenticeships

All eyes on Thailand. 🇹🇭👀    We've just launched EYES ON ME, Thai artist and style icon BamBam’s first collection with adidas, created in Thailand and inspired by individuality and self-expression.    BamBam brings his own creative signature into the world of Originals, with his distinctive eyes reimagined as a crystal-embellished emblem and his signature appearing alongside the 3-Stripes and Trefoil.    The collection spans denim, tracksuits, T-shirts, and accessories, with personal details woven throughout. “XCVII,” a nod to BamBam’s 1997 birth year, adds another layer of his identity to the designs.    EYES ON ME brings a fresh local expression to adidas Originals and celebrates the freedom to make style your own.    The collection is now available in Thailand.    #adidasOriginals #BamBam #EYESONME #Thailand #Originals

Two adidas innovations made it onto TIME’s Best Inventions of 2026 list🏆      This year, two adidas innovations were recognized among TIME's Best Inventions of 2026: the Adizero Adios Pro Evo 3 and the adidas Trionda, the Official Match Ball of the FIFA World Cup 2026™.    The recognition reflects years of research, engineering, and athlete-driven development across two very different sporting environments: elite road racing and football’s biggest stage.    👟 In running, the Adizero Adios Pro Evo 3 was designed for race-day performance at the highest level. Weighing just 97 grams, it still offers ample cushioning and support with an ultralight foam underfoot and a minimalist carbon rim around the midsole. Its impact was on full display in April 2026, when Sabastian Sawe became the first human to run an official marathon in under two hours, setting a world record of 1:59:30 at the London Marathon. Sawe credited his performance in part to his footwear: the Adizero Adios Pro Evo 3.     ⚽In football, the adidas Trionda brought a new level of precision to all 104 games at the FIFA World Cup 26 over the summer. Designed with Connected Ball Technology, the ball contains a 14-gram sensor that captures velocity, location, speed, spin, and contact up to 500 times per second without compromising performance. The technology provides real-time data to the virtual assistant referee system, helping officials make faster and more accurate decisions during critical moments of play.    Together, these innovations show how we continue to push the boundaries of sport through design, science, and technology. Whether supporting athletes chasing personal bests or helping bring greater accuracy to the world’s biggest matches, our focus remains the same: creating products that shape the future of sport.    👉Find out more about the list and our inclusion on it here: https://adidas.pub/4yRWZGp    #TIMEBestInventions #Adizero #Trionda #adidasRunning #adidasFootball

Strengthening our presence in Australian sport with the Parramatta Eels 🏉 This week, we announced a new partnership with the Parramatta Eels. From the 2027 season, adidas will become the exclusive supplier of official on-field and training apparel for the club's NRL, NRLW, and Academy teams. As one of Australia's most followed sports, rugby league plays an important role in communities across the country, particularly in Western Sydney. Partnering with the Eels deepens our connection to a club with a rich history, deep local roots, and one of the nation's most loyal fan bases. It is another example of our global brand with a local mindset approach, investing in the sports, athletes, and communities that matter most to fans. To mark the partnership, we collaborated closely with the club to create the "Made for Parra" launch campaign. The film celebrates the supporters, families, and local community that give the club its identity, capturing the pride and connection that make Parra, Parra. We're excited to begin this journey with the Blue and Gold, inspiring athletes and fans for years to come. 🍿Watch the launch film and discover what "Made for Parra" is all about. #adidasRugby #ParramattaEels #NRL #NRLW

A look inside the innovative solutions powering our World of Sports campus 🌞 As part of Bavarian Climate Week, we welcomed visitors to our World of Sports campus in Herzogenaurach for a behind-the-scenes look at how we manage energy, water, mobility, and biodiversity. Guided by our Energy Manager, Jan-Niklas Reisser, 22 engaged and curious visitors ranging in age from 7 to 70, joined the tour to explore the technologies and infrastructure that support our day-to-day operations. Highlights of the tour included our: ⚡ Photovoltaic installations that contribute to electricity generated for the Herzogenaurach site, currently covering 35% of its demand and reducing CO₂ emissions by approximately 2,300 tons annually 🔌 More than 300 electric vehicle (EV) charging points that are utilized at 97% capacity 💧 Rainwater harvesting systems that are used to irrigate the sports fields and green spaces on the 59-hectare campus (146 acres) 🏢 Buildings supported by geothermal and solar thermal technologies 🐝 Biodiversity measures that enable a wide range of plants and animals to thrive, including a stone and sand garden that supports ground nesting bees like the early long horned bee 🌊 A lake that helps recool Halftime, which houses meeting rooms and one of the employee restaurants, reducing the need for energy-intensive cooling systems 🌳 The guest accommodation buildings at Home Ground that blend into the surrounding forest, having been carefully constructed between existing trees and primarily using locally sourced timber from sustainably managed forests The tour also showcased how our green spaces, bodies of water, and thoughtfully designed buildings contribute to a campus environment that encourages movement, collaboration, and a strong connection to nature. By opening our campus to the local community, we hope to share ideas and spark conversations about how workplaces can reduce resource consumption while creating great experiences for the people who use them. #WorldOfSports #BavarianClimateWeek #RenewableEnergy

Creating more opportunities for the next generation of women’s basketball 🏀 ⭐ We recently joined NBA Hall of Famer Tracy McGrady to host the first-ever Girls’ ABCD (Academic Betterment and Career Development) Camp in Oakland, bringing together 40 of the nation’s top high school girls’ basketball prospects. Founded by basketball visionary Sonny Vaccaro and built on a legacy of developing athletes both on and off the court, ABCD Camp has long been one of basketball’s most influential grassroots platforms. Together with Tracy, we expanded that legacy with a dedicated experience for the next generation of women’s players. The three-day camp combined elite on-court training and competition with off-court programming focused on financial literacy, media training, mental health, recovery, and mentorship. Athletes learned directly from leaders helping shape the game today, including Candace Parker, Aaliyah Edwards, Olivia Miles, Alysha Clark, Zia Cooke, Janelle Salaün, Elizabeth Williams, Natalie Achonwa, and Erica Wheeler. The launch of Girls’ ABCD Camp reflects our commitment to investing in the future of basketball by creating more opportunities for young athletes to develop their game, expand their skills, and prepare for what comes next. 👉Find out more here: https://adidas.pub/4B3rqLb #adidasBasketball #WomensBasketball #ABCDCamp #GrassrootsBasketball

Alexander Zverev reaches the top of the game – ending the year ranked No. 1🏆🇩🇪    Our long-time partner, Sascha, aka Alexander Zverev, has secured the year-end No. 1 ranking, finishing the season at the top of men's tennis.    The milestone caps an extraordinary season that saw him claim his first major titles in Paris and New York, establishing himself as the standout player in men's tennis this year.🎾    We have been part of Sascha's journey for more than a decade, supporting him with the performance footwear, apparel, and innovation he relies on while competing on the sport's biggest stages.     Through career milestones, injuries, comebacks, and championship moments, our partnership has been built on a shared commitment to pushing the game forward.    Congratulations, Sascha, on a stellar season. 🎉    #adidasTennis #AlexanderZverev #ATPTour

What a weekend in the Windy City – three wins at the Chicago Marathon 🏃♀️🏆 Our athletes delivered standout performances at the Chicago Marathon, with Amos Kipruto and Hawi Feysa taking the top step of the podium – as well as setting new personal bests – and Tadese Takele securing a strong second-place finish. For Amos, the victory marks the completion of an incredible journey in Chicago. After finishing third in 2024 and second in 2025, he climbed to the top, claiming his first Chicago Marathon title in 2:01:09. For Hawi, the win was a successful title defense. Her 2:13:33 performance earned her a second consecutive Chicago Marathon victory, winning back-to-back gold medals in the city. Men 🥇 Amos Kipruto – 2:01:09 🥈 Tadese Takele – 2:02:56 Women 🥇 Hawi Feysa – 2:13:33 All three raced in the Adizero Adios Pro Evo 3, during a weekend that highlighted both world-class performances and adidas running innovation. The racing action was matched by an incredible week of community activations across Chicago. Together with Fleet Feet Chicago, we created a hub for runners and fans, hosted a marathon launch event, and brought the local running community together for a shakeout run featuring Eric Floberg and adidas athlete Reed Fisher. We also welcomed runners to our adidas Water Tower store for product experiences, testing opportunities, and race-week celebrations. Our campaign for a bespoke Chicago Marathon apparel and footwear pack went live across social on October 1st featuring local Chicago community runners wearing a custom Adizero kit and shot on location at one of Chicago’s most popular running pathways. Weekends like this bring together what drives us as a brand: world-class athletes, breakthrough innovation, and thriving local running communities. #adidasRunning #ChicagoMarathon #Adizero

Singapore seriously brought it – in Orchard, Funan, and Gardens by the Bay, Singapore was in race mode. 🇸🇬🏁     Across the city, adidas brought its motorsports partnerships to life through driver moments, immersive experiences, community activations, and some truly head-turning cars.     At adidas Brand Centre Orchard, Mercedes-AMG PETRONAS Formula One Team drivers George Russell and Kimi Antonelli met fans and took on a very Singapore challenge: recreating a floral arrangement inspired by the Vanda Miss Joaquim orchid. 🌸     Also on display was the Mercedes-AMG CLE 53 4MATIC+, featuring a special livery inspired by the adidas x Mercedes-AMG PETRONAS F1 Team Vanda Bloom collection.     Over at Raffles City, fans could get up close to a Mercedes-AMG PETRONAS Formula One W17 Replica at a dedicated adidas pop-up, bringing another piece of the team experience into the heart of the city.     At Funan, Audi Revolut F1 Team drivers Gabriel Bortoleto and Nico Hülkenberg met fans alongside the Audi R26 Showcar Display, presented in a livery inspired by the adidas x Audi Revolut F1 Team Singapore collection.     The Audi takeover continued with interactive challenges, a pit-stop-inspired photo moment in Funan’s underground tunnel, and a community run that brought fans together through sport.     And there were more moments beyond retail, with Kimi joining Thai K-pop star and adidas partner BamBam at Gardens by the Bay as race-week energy spread across Singapore.     All these culminated with Kimi taking third place on the podium, giving us even more to celebrate! 🏆    One city, two teams, and a week of 3-Stripes energy.     #adidasMotorsport #MercedesAMGPETRONASF1Team #AudiF1 #Singapore