Reach the Nordics’ most influential IT buyers
Today’s B2B buying committee in Europe is made up of 29 stakeholders and influencers, on average.* Only Foundry has the right properties, solutions, and data to help you reach the full Nordics IT buying team—and the know-how to help you navigate local nuances.
*Source: 2023 Foundry Role & Influence of the Technology Decision-Maker study
Ready to launch a buyer-aligned strategy in the Nordics?
A burgeoning IT market
According to IDC research, the Nordics IT market is set to exceed $33 billion USD in security and cloud investments alone by 2026. ITDMs in the Nordics rely on Foundry’s trusted editorial to guide these enterprise purchases, meaning you can reach them at precisely the right times, on the right channels throughout the buyer journey.
Source: Challenges and Opportunities for the ICT Market in the Nordics, IDC, 2023European audience profiles across IT & LOB
Nordics audience profiles across IT & LOB
Average monthly page views by Nordics ITDMs
Trusted editorial brands
With today’s IT buyers responsible for driving greater transformation and managing larger budgets across the business than ever before, the sources they turn to for making purchase decisions have never been more relevant.
Via a comprehensive portfolio spanning digital, video, social and events in 147 countries, Foundry’s global media brands such as CIO, CSO, and Computer Sweden provide local presence and coverage of the issues impacting the local market, and the global context needed to drive business forward.
Enterprise IT management for the Nordics
Computer Sweden, the regional edition of ComputerWorld focused exclusively on enterprise ITDMs in Sweden and the Nordics region, is trusted by the Nordics’ most senior enterprise-level IT managers for industry insight, peer perspective, and real-world strategies for implementing technology solutions.
Business technology leadership
The CIO brand provides technology marketers with a unique opportunity to reach an audience of more than 4 million chief information officers and IT thought leaders, who have significant buying power in 72 countries.
Latest from CIO:
AI agents are joining the workforce, so it’s time to rethink the business plan
Enterprise AI is racing toward a consequential shift in how businesses operate. As agents take on work that used to consume the week, projects once dismissed as ‘we don’t have the capacity’ become worth another look. That raises a question…
CIOs look to accelerate digital transformation with AI
IT leaders seeking promising AI use cases may be overlooking a potential goldmine: deploying the technology to assist with major IT modernization and digital transformation initiatives. Leading CIOs at a handful of large enterprises have leveraged generative AI and related…
AIによって表面化する、長年蓄積されたインフラの複雑性
生成AIからエージェンティックAIへと注目が移る中、多くの企業はいまだにAI戦略の方向性を模索しています。しかし、戦略を定めることは出発点に過ぎません。AIをパイロット段階から全社展開へと移行させることは大きな課題であり、実際に大規模展開に成功している企業はわずか6％にとどまっています。 問題は、AIの進化が止まったことではありません。企業のインフラがその進化に追いついていないことです。 AIは、企業が長年かけて蓄積してきた複雑性を浮き彫りにしています。ネットワーク、セキュリティ、クラウド、コミュニケーション基盤の分断、複数ベンダーの混在、そして本来統合を前提としていない暫定的な対策の積み重ねです。 なぜパイロットは成功し、本格展開で課題が顕在化するのか AIパイロットプロジェクトは、対象範囲が限定されているため比較的順調に進みます。 通常、単一の管理された環境で実施されるため、複雑性はそれほど大きくありません。依存関係やシステム連携も少なく、関係者は1〜2チーム程度、レガシーシステムへの対応も限定的です。 しかし、これは実際の全社展開環境とは異なります。 ある運輸業界のIT担当副社長は次のように語っています。 「複数拠点や異なる国へ展開した瞬間に、本当の姿が見えてきます。拠点ごとに構成が異なり、顧客システムも異なります。その時になって初めて複雑性が明らかになるのです。」 これが「AI Stall（AIの停滞）」です。 有望だったAIユースケースが、企業の現実的な環境と衝突する瞬間です。 データは拠点やプラットフォームをまたいで移動しなければなりません。AIエージェントは業務システムやワークフローへアクセスする必要があります。同時に、一貫したパフォーマンスを維持しながら、セキュリティやガバナンスを損なうことも許されません。 当社の調査では、82％の企業がネットワーク、セキュリティ、UC（Unified Communications）、クラウドシステムが十分に統合されていないと回答しています。また3分の2の企業が、インフラの制約によってAI活用の機会を逃した経験があると答えています。 AIに必要なのは帯域幅だけではない エージェンティックAIを支えるうえで重要なのは、単純な帯域幅ではありません。 こうした重要な基盤がなければ、企業は既に変革を妨げている断片化した環境の上にAIを追加することになります。 その結果、変革が進むどころか、以下のような新たな複雑性を生み出してしまいます。 基盤のシンプル化によってAI停滞を乗り越える 解決策は、数年がかりの大規模変革が完了するまでAIを停止することではありません。 多くの企業にそんな余裕はありません。既存のIT変革プロジェクトを継続しながらAI活用も進める必要があります。 重要なのは、AIによって実現したいビジネス成果とインフラ改善を結び付けることです。 まず、重要な業務プロセスやユースケースを特定し、それらをスケールするために必要なデータ、接続性、性能、セキュリティ要件を明確にします。 こうすることで、インフラのシンプル化は単なるIT施策ではなく、成長を支える戦略的な取り組みになります。 AI活用を支えるには、ネットワーク、クラウド、セキュリティをよりシンプルで一貫性のあるアーキテクチャへ統合する必要があります。 ゼロトラストは、データを保護しながら適切なアクセスを実現し、不正な横展開を防ぎます。 また、Network-as-a-Service（NaaS）は、AIワークロードや利用拠点の変化に応じて柔軟に対応できる接続環境を提供します。 ただし、本当の目的は新しい技術を増やすことではありません。 必要なのは、 です。 得られる効果はAIだけにとどまらない 複雑なレガシーインフラが生み出す問題は、IT部門だけの課題ではありません。 イノベーションを阻害し、競争力を低下させることから、現在では経営レベルで議論されるテーマになっています。 AIによってその影響が見えやすくなっただけで、問題自体は以前から存在していました。 次のAIユースケースを実現するためだけに対処するなら、根本的な制約は残ったままです。 しかし、この機会を活用して複雑性の根本原因へ取り組めば、 を実現できます。 AI停滞を克服するとは、AIへの挑戦を諦めることではありません。 むしろ、その挑戦を実現するための土台を整えることです。…
Business risk leadership
CSO equips senior security leaders in all operational risk management disciplines – corporate and IT security, fraud and loss prevention, privacy, business continuity and more – with information of unparalleled depth and insight to support their decisions and investments.
Latest from CSO:
When defrost becomes sabotage: 3 OT lessons from France’s supermarket attack
On the night of 11 October, someone remotely put the cold cases of several hundred French supermarkets into defrost. At Intermarché and Netto stores, fridges and freezers warmed to around 50°C and stayed there for about six hours, according to…
OT systems complicate quantum-resistant data protection
Quantum-resistant cryptography presents security leaders with various challenges, but CISOs in industries dependent on IoT and operational technology (OT) devices may face a particularly difficult journey to quantum readiness, especially if sensitive information that must remain confidential for years passes…
F5 rushes out emergency NGINX patches for three critical flaws
F5 is once again disclosing cybersecurity flaws in its core offerings. The app delivery and security provider has released out-of-band (OOB) security patches that address multiple flaws in NGINX, its high-performance software that controls digital traffic for websites. These include…
Building the nextgen enterprise
InfoWorld is the go-to resource for developers, architects and business leaders launching next-generation initiatives on scalable cloud platforms. InfoWorld serves those determined to seek business advantage by staying ahead of the technology curve.
Latest from InfoWorld:
When ‘access denied’ becomes an agent’s next objective
One line from a recent AI incident caught my attention. Describing how an OpenAI agent got into a Medicare statistics portal, Australian Prime Minister Anthony Albanese said it “didn’t accept no for an answer.” It sounds almost funny. In software…
Enterprise AI needs more than an AI engineer
Anthropic has a $100 million plan to help enterprises get more from AI. No, it doesn’t involve agents. It involves people. Lots of people. How retro. On October 2, the company announced Claude Frontier Academy, with a goal of training…
The local computing rebellion
Take a close look at your monthly software bills. The charges that once seemed small and separate can add up to a new kind of dependency: subscriptions for word processing, creative tools, storage, and now AI features bundled into products,…
All things Apple
Macworld is the premier, one-stop-shop for Apple enthusiasts. With editorial expertise at its core, Macworld delivers essential tips and buying advice to passionate Apple users worldwide.
Latest from Macworld:
Should you buy the MacBook Pro now or wait for the M6 or Touchscreen MacBook?
If you can postpone buying a MacBook Pro, we recommend waiting until Apple’s “Pro and Tell” media experience on October 28. Apple has confirmed that there will be gathering (not an Event as such), and the “Pro and Tell” name…
The iPhone just became the center of Apple’s new AI hub
The new Siri AI architecture is about more than just answering more questions or having a back-and-forth conversation. It’s about being able to move data between Apple devices, securely and privately, to perform AI tasks elsewhere. In much the same…
Apple’s ‘major mistake’ with the iPhone Duo isn’t actually a mistake at all
Is there any other company in the world whose followers obsess over how many units the company sells more than Apple? Maybe the Macalope’s wrong and somewhere out there are fans of the Hidden Valley Ranch company poring over rumors…
From the data center to the edge
Network World is the premier provider of information, intelligence and insight for over 2 million network and IT professionals in 14 countries.
Latest from Network World:
AI datacenter capex will far exceed forecast revenue through 2030
Investors are pouring more into AI data center infrastructure than they can hope to recoup by 2030, according to Gartner. “Enterprise and consumer AI revenue will be insufficient to support profitable returns on all planned AI capital expenditures during this…
OPC Global Summit: News spans AI-optimized hardware, cooling equipment
The OCP Global Summit is taking place this week in San Jose, Calif., and the news is flowing. The summit is an annual conference of the Open Compute Project, an industry initiative focused on developing more open, efficient, and scalable…
Ultra Ethernet 1.1 extends the specification to scale-up networks and adds programmable congestion control
The Ultra Ethernet Consortium (UEC) is pushing forward to meet evolving networking needs with the release of UEC 1.1 on October 12. The UEC got its start in 2023 to help improve Ethernet for the growing needs of AI and…
Navigate the PC ecosystem
PCWorld is dedicated to helping tech users get more from the hardware and software that’s central to a PC-centric universe. With years spent covering the consumer tech industry, PCWorld is uniquely positioned to tell savvy users what to buy and how to get more from their purchases.
Latest from PCWorld:
Pangram review: A polished AI detector that gets the basics right
Founded in 2023, Pangram is a newer AI detector, but it has quickly become one of the most popular on the market. It makes some big claims. Pangram says its latest version, Pangram 4, can catch fully AI-generated text, writing…
I tested Microsoft’s $2,600 Surface Laptop Ultra with RTX Spark: 8 things I learned
Does “free tokens” mean anything to you? If so, read on. What about quality Windows on Arm gaming? Get in line. Solid productivity? You’re in the right place. The Surface Laptop Ultra and its RTX Spark brethren are here. I…
Star Wars Galactic Racer misses the glory days of podracing as much as we do
Star Wars: Galactic Racer is not a podracing game. But it is a game about podracing… and a lot more. Perhaps more than the developers actually intended. If you’ll indulge me a little, I’ll unpack this. Yeah, it’s a pretty…
Global hub for all consumer tech needs
Tech Advisor attracts buyers of all experience levels across the whole range of consumer technologies and, with incredible product knowledge built from years covering the consumer tech industry, Tech Advisor is uniquely positioned to tell users and influencers what to buy, and how to get more from their purchases.
Latest from Tech Advisor:
Android needs an overhaul – but Samsung isn’t the one to do it
Samsung is reportedly planning a radical overhaul of its Android-based One UI, and I’m not sure it’s a direction I’m happy with. With AI embedding itself into almost every area of our online world, there’s an argument that the current…
iPad Mini OLED set to launch next week – but the price could be a dealbreaker
Apple looks almost certain to announce a new iPad Mini, alongside new MacBooks, at a launch event next week. Hot on the heels of its smart home-themed “Welcome Home” event, at which the odd-looking HomeView was announced, Apple has sent…
Xiaomi 18 Pro & Pro Max could be eye-wateringly expensive
The forthcoming Xiaomi 18 Pro and Xiaomi 18 Pro Max smartphone duo are going to cost a lot of money, if a recent leak proves accurate. Xiaomi confirmed that it would be launching its new flagship smartphone range to the…
Build trust along the IT buyer journey with brand-to-demand solutions for Nordics tech marketers
In the competitive tech marketing landscape, brand trust and loyalty is a marketer’s greatest asset. Foundry marketing solutions leverage the longstanding credibility of our tech editorial brands—your buyers’ go-to destinations for decades of tech decision making—to reach, compel, and nurture in-market ITDMs throughout their unique buyer journey.
Backed by trust
When you work with Foundry, you leverage the credibility of the community—our sites, events, and brands—that technology buyers have trusted to guide their purchase decisions for decades. We help marketers reach the full buying team as they progress through their buyer journey with us, and provide us with valuable buyer insights.
Powered by intent
Intent data offers marketers tremendous value—if they know how to activate it. With all of Foundry’s digital marketing solutions layered with intent data signals from our global audience of technology decision makers, we ensure marketers are reaching in-market buyers with the right messaging from the start.
Optimized by tech
Martech is a critical component to delivering the right messaging at the right time. Foundry’s proprietary ABM software supports and connects marketers’ digital programs across channels to help marketers activate intent more swiftly, personalize messaging more effectively, and drive pipeline more reliably.
Strengthened by community
Build awareness through one-on-one connections with Nordic ITDMs at the tech industry’s most sought-after gatherings. Our events create the ideal environment for IT leaders and tech vendors to connect at a global, regional and virtual level.
Local success team
Our regional experts have decades of experience driving success in the dynamic tech marketing landscape, and bring an intimate understanding of the Nordics business landscape's local nuances.
André Kisch
CRO Nordics
Nordics
Stockholm
Vasagatan 7
111 20 Stockholm, Sweden
