What is the EU Ecolabel?
Shopping today can be a challenge. There are so many products it's almost impossible to distinguish between them. To stand out, many brands now promote themselves as green or stress their environmental credentials. But can we always trust these claims?
The EU Ecolabel promotes goods and services with a guaranteed reduced environmental impact throughout their entire life cycle. It helps consumers, retailers, businesses and procurers to make truly sustainable choices. A label you can trust.
Why choose the EU Ecolabel?
- It showcases true ‘green’ products with a demonstrated reduced impact on the environment, preventing greenwashing
- It empowers consumers and procurers in making sustainable choices
- It boosts responsible, competitive and innovative businesses
- It guarantees compliance with new legislation on ecodesign, sustainability labelling and green claims
- It allows market actors to contribute to a circular, climate-neutral and clean economy
Learn more about why it matters to businesses, consumers, retailers and procurers.
EU Ecolabel facts and figures
- 121083.00products (goods and services) awarded with the EU Ecolabel
- 3665.00licences*awarded to companies (97% from EEA)
- 62.00% of licence holders are SMEs**
View EU Ecolabel Facts and Figures
* A licence refers to an EU Ecolabel contract encompassing one or several awarded products within the same product group category.
**These are indicative percentages calculated on partial data (2 434 companies registered in the EU Ecolabel Product Catalogue and the EU Ecolabel Tourist Accommodation Catalogue).
News
The new survey shows that nearly half of Europeans now recognise its 'flower' logo, up 8% since 2023.
Breaking news! The EU Ecolabel has reached a new milestone with 1000 certified Tourist Accommodation services across Europe. From hotels and campsites to guesthouses and holiday residences, an increasing number of tourism businesses are choosing the EU Ecolabel.
Swap crowded tourist hotspots for lesser-known destinations, where your visit can support local businesses and spread the benefits of tourism more evenly. Discover how Zenzia Glamping in Romania’s Neamt region offers both environmental excellence and unforgettable travel experiences.
