Netflix is unlocking new targeting and measurement capabilities for advertisers in Kokai. Starting next month, advertisers can use both first- and third-party data to target audiences on Netflix, the first integration to offer both within a DSP. Building on Netflix joining Sellers and Publishers 500+ in July, this is another step towards simpler planning, buying, and activation on Netflix, with in-DSP measurement coming soon. Learn more: https://bit.ly/4scj3Zz
The Trade Desk
Technology, Information and Internet
Ventura, CA 269,548 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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The biggest stage in women's basketball is ushering in a booming new fan base. Learn what sets this audience apart and how brands can meet fans with relevance in the moments that matter most: https://bit.ly/3Ub8kC2
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Inside this edition of The Current: - Gracenote’s Bill Michels on the next evolution of programmatic CTV: content intelligence. - Leaders from the Video Advertising Bureau, Vidmob and more reflect on Advertising Week NY. - Karsten Weide highlights the biggest stories about agentic AI that came out of the event.
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Fandom can't be bought. It's built. And measurement is how you prove it worked. At Advertising Week New York, we joined leaders from across media, entertainment, and marketing to talk about what moves audiences and what moves business. Swipe through for insights from Bill Lawrence of Doozer Productions, Michelle Crossan-Matos of SharkNinja, and Daniel Block of Fetch, along with our own Matthew Fantazier and Kristi Argyilan. Next stop, CES.
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This or That: Media Channel Edition 🎧. We put a few programmatic pros on the spot: pick one channel, no take-backs. Display, CTV, digital out of home, audio, native, and digital video are all on the table, but only one can come out on top. Of course, the best strategies rarely stop at one channel. Learn how to leverage the strengths of each to keep your audience at the center of your campaigns: https://bit.ly/4B0HnBH This is just the first round, so stay tuned for more.
This or That: Media Channel Edition
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Learn how The Trade Desk Intelligence arrived at the findings of our multipronged study, which reveals how people move between AI-driven search tools and the open internet during decision-making and what the results mean for advertisers: https://bit.ly/4ykZpME
Behind the Research: Brand Building in the AI Age
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Shoppers show us what they want long before they check out, from the products they view to the brands they come back to. New insights from The Trade Desk show that campaigns using retail data drove higher ROAS and lower cost per acquisition globally. Marketers can use these purchase signals to find new buyers, extend their reach across channels like CTV, display, audio, and digital out-of-home, and tie media to real sales outcomes.
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Advertisers have access to more data and optimization opportunities than ever before. The challenge isn't always finding new tools. It's making the most of the ones already available. Features like path-to-conversion reporting, bid factoring, and omnichannel measurement can help advertisers uncover deeper insights, identify optimization opportunities, and make more informed decisions across campaigns. We asked our platform experts which features they believe are most underutilized and why they deserve a closer look. Learn more: https://bit.ly/4B5m6GW
The Most Underutilized Platform Feature in Kokai
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The Trade Desk reposted this
The future of digital advertising is smarter, more collaborative and full of possibility. Realizing that future takes more than innovation alone. It takes companies with the vision to challenge convention, the leadership to embrace change and the ambition to shape what comes next. The Trade Desk is among the organizations recognized in Newsweek’s America’s Greatest Companies 2026 ranking, reflecting the importance of forward-thinking leadership, a commitment to innovation and the ability to make a lasting impact in a rapidly evolving industry. Company greatness isn’t defined by success today alone. It’s built on the vision, ingenuity and bold thinking that move industries forward and create new possibilities for tomorrow. Discover the companies setting the standard for excellence in America’s Greatest Companies 2026: https://lnkd.in/gt7QqM2d #Leadership #Advertising #Innovation #Technology | Jeff Green
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Consumers spend roughly 1/3 of their media time with audio, yet the channel receives less than 3% of US ad spend. Join The Trade Desk and leaders from Bayer, iHeartMedia, SiriusXM Media, and Spotify Advertising on Wednesday October 21st from 1 - 1:30 PM ET for our webinar: Is your audio strategy missing a beat? Top audio platforms and brands will unpack how they use data and decisioning to drive value: https://bit.ly/3VJfWMH
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